Tobacco in Malaysia to 2013

Introduction

This databook provides key data and information on the tobacco market in Malaysia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for tobacco in Malaysia increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The cigarettes category led the tobacco market in Malaysia, accounting for a share of 70.3%.

The leading players in Malaysian tobacco market include British American Tobacco Plc, Japan Tobacco Inc.and Philip Morris International.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Summary category level - Chewing tobacco 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003?08 21
Value Analysis, 2008?13 22
Value Analysis, US$ 2003?08 24
Value Analysis, US$ 2008?13 24
Volume Analysis, 2003?08 26
Volume Analysis, 2008?13 27
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
British American Tobacco Plc 38
Japan Tobacco Inc. 40
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 42
Value Analysis, 2003?08 42
Value Analysis, 2008?13 43
Value Analysis, US$ 2003?08 45
Value Analysis, US$ 2008?13 45
Volume Analysis, 2003?08 47
Volume Analysis, 2008?13 48
Company and Brand Share Analysis 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 58
Value Analysis, 2003?08 58
Value Analysis, 2008?13 59
Value Analysis, US$ 2003?08 61
Value Analysis, US$ 2008?13 61
Volume Analysis, 2003?08 63
Volume Analysis, 2008?13 64
Company and Brand Share Analysis 66
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 74
Value Analysis, 2003?08 74
Value Analysis, 2008?13 75
Value Analysis, US$ 2003?08 77
Value Analysis, US$ 2008?13 77
Volume Analysis, 2003?08 79
Volume Analysis, 2008?13 80
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 CATEGORY ANALYSIS - CHEWING TOBACCO 90
Value Analysis, 2003?08 90
Value Analysis, 2008?13 91
Value Analysis, US$ 2003?08 92
Value Analysis, US$ 2008?13 92
Volume Analysis, 2003?08 93
Volume Analysis, 2008?13 94
Company and Brand Share Analysis 95
Distribution Analysis 97
Expenditure & consumption per capita 99
Chapter 9 COUNTRY COMPARISON 102
Value 102
Volume 107
Market Share 112
Chapter 10 NEW PRODUCT DEVELOPMENT 113
Product launches over time 113
Recent product launches 114
Chapter 11 MALAYSIA SOCIOECONOMIC PROFILE 115
Country Overview 115
Key Facts 116
Political Overview 117
Economic Overview 118
Chapter 12 MALAYSIA MACROECONOMIC PROFILE 119
Macroeconomic Indicators 119
Chapter 13 RESEARCH METHODOLOGY 124
Methodology overview 124
Secondary research 125
Market modeling 126
Primary research 127
Data finalization 128
Ongoing research 128
Chapter 14 APPENDIX 129
Future readings 129
How to contact experts in your industry 129
Disclaimer 129
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LIST OF FIGURES
Figure 1: Malaysia tobacco value and value forecast, 2003?13 (MYR m, nominal prices) 23
Figure 2: Malaysia tobacco category growth comparison, by value, 2003?13 25
Figure 3: Malaysia tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 28
Figure 4: Malaysia tobacco company share, by value, 2007?08 (%) 31
Figure 5: Malaysia tobacco distribution channels, by value, 2007?08 (%) 34
Figure 6: Malaysia cigarettes value and value forecast, 2003?13 (MYR m, nominal prices) 44
Figure 7: Malaysia cigarettes category growth comparison, by value, 2003?13 46
Figure 8: Malaysia cigarettes volume and volume forecast, 2003?13 (Pieces m) 49
Figure 9: Malaysia cigarettes category growth comparison, by volume, 2003?13 49
Figure 10: Malaysia cigarettes company share, by value, 2007?08 (%) 51
Figure 11: Malaysia cigarettes distribution channels, by value, 2007?08 (%) 54
Figure 12: Malaysia cigars and cigarillos value and value forecast, 2003?13 (MYR m, nominal prices) 60
Figure 13: Malaysia cigars and cigarillos category growth comparison, by value, 2003?13 62
Figure 14: Malaysia cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 65
Figure 15: Malaysia cigars and cigarillos category growth comparison, by volume, 2003?13 65
Figure 16: Malaysia cigars and cigarillos company share, by value, 2007?08 (%) 67
Figure 17: Malaysia cigars and cigarillos distribution channels, by value, 2007?08 (%) 70
Figure 18: Malaysia loose tobacco value and value forecast, 2003?13 (MYR m, nominal prices) 76
Figure 19: Malaysia loose tobacco category growth comparison, by value, 2003?13 78
Figure 20: Malaysia loose tobacco volume and volume forecast, 2003?13 (Kg m) 81
Figure 21: Malaysia loose tobacco category growth comparison, by volume, 2003?13 81
Figure 22: Malaysia loose tobacco company share, by value, 2007?08 (%) 83
Figure 23: Malaysia loose tobacco distribution channels, by value, 2007?08 (%) 86
Figure 24: Malaysia chewing tobacco value and value forecast, 2003?13 (MYR m, nominal prices) 91
Figure 25: Malaysia chewing tobacco volume and volume forecast, 2003?13 (Kg m) 94
Figure 26: Malaysia chewing tobacco distribution channels, by value, 2007?08 (%) 98
Figure 27: Global tobacco market split (value terms, 2008) – Top 5 countries 103
Figure 28: Global tobacco market value, 2003–08 (Top 5 countries) 106
Figure 29: Global tobacco market split (volume terms, 2008) – Top 5 countries 108
Figure 30: Global tobacco market volume, 2003–08 (Top 5 countries) 111
Figure 31: Map of Malaysia 116
Figure 32: Annual data review process 125
LIST OF TABLES
Table 1: Tobacco category definitions 9
Table 2: Tobacco distribution channels 10
Table 3: Malaysia tobacco value, 2003?08 (MYR m, nominal prices) 21
Table 4: Malaysia tobacco value forecast, 2008?13 (MYR m, nominal prices) 22
Table 5: Malaysia tobacco value, 2003?08 (US$ m nominal prices) 24
Table 6: Malaysia tobacco value forecast, 2008?13 (US$ m nominal prices) 24
Table 7: Malaysia tobacco volume, 2003?08 (Kg/Pieces m) 26
Table 8: Malaysia tobacco volume forecast, 2008?13 (Kg/Pieces m) 27
Table 9: Malaysia tobacco brand share, by value, 2007?08 (%) 29
Table 10: Malaysia tobacco value, by brand 2007?08 (MYR m nominal prices) 30
Table 11: Malaysia tobacco company share by value, 2007?08 (%) 32
Table 12: Malaysia tobacco value, by company, 2007?08 (MYR m nominal prices) 32
Table 13: Malaysia tobacco distribution channels, by value, 2007?08 (%) 33
Table 14: Malaysia tobacco value, by distribution channel, 2007?08 (MYR m nominal prices) 33
Table 15: Malaysia tobacco expenditure per capita, 2003?08 (MYR, nominal prices) 35
Table 16: Malaysia tobacco forecast expenditure per capita, 2008?13 (MYR, nominal prices) 35
Table 17: Malaysia tobacco expenditure per capita, 2003?08 (US$ nominal prices) 36
Table 18: Malaysia tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 36
Table 19: Malaysia tobacco consumption per capita, 2003?08 (Kg/Pieces) 37
Table 20: Malaysia tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 37
Table 21: British American Tobacco Plc Key Facts 38
Table 22: Japan Tobacco Inc. Key Facts 40
Table 23: Malaysia cigarettes value, 2003?08 (MYR m, nominal prices) 42
Table 24: Malaysia cigarettes value forecast, 2008?13 (MYR m, nominal prices) 43
Table 25: Malaysia cigarettes value, 2003?08 (US$ m nominal prices) 45
Table 26: Malaysia cigarettes value forecast, 2008?13 (US$ m nominal prices) 45
Table 27: Malaysia cigarettes volume, 2003?08 (Pieces m) 47
Table 28: Malaysia cigarettes volume forecast, 2008?13 (Pieces m) 48
Table 29: Malaysia cigarettes brand share, by value, 2007?08 (%) 50
Table 30: Malaysia cigarettes value, by brand 2007?08 (MYR m nominal prices) 50
Table 31: Malaysia cigarettes company share by value, 2007?08 (%) 52
Table 32: Malaysia cigarettes value, by company, 2007?08 (MYR m nominal prices) 52
Table 33: Malaysia cigarettes distribution channels, by value, 2007?08 (%) 53
Table 34: Malaysia cigarettes value, by distribution channel, 2007?08 (MYR m nominal prices) 53
Table 35: Malaysia cigarettes expenditure per capita, 2003?08 (MYR, nominal prices) 55
Table 36: Malaysia cigarettes forecast expenditure per capita, 2008?13 (MYR, nominal prices) 55
Table 37: Malaysia cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 56
Table 38: Malaysia cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 56
Table 39: Malaysia cigarettes consumption per capita, 2003?08 (Pieces) 57
Table 40: Malaysia cigarettes forecast consumption per capita, 2008?13 (Pieces) 57
Table 41: Malaysia cigars and cigarillos value, 2003?08 (MYR m, nominal prices) 58
Table 42: Malaysia cigars and cigarillos value forecast, 2008?13 (MYR m, nominal prices) 59
Table 43: Malaysia cigars and cigarillos value, 2003?08 (US$ m nominal prices) 61
Table 44: Malaysia cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 61
Table 45: Malaysia cigars and cigarillos volume, 2003?08 (Pieces m) 63
Table 46: Malaysia cigars and cigarillos volume forecast, 2008?13 (Pieces m) 64
Table 47: Malaysia cigars and cigarillos brand share, by value, 2007?08 (%) 66
Table 48: Malaysia cigars and cigarillos value, by brand 2007?08 (MYR m nominal prices) 66
Table 49: Malaysia cigars and cigarillos company share by value, 2007?08 (%) 68
Table 50: Malaysia cigars and cigarillos value, by company, 2007?08 (MYR m nominal prices) 68
Table 51: Malaysia cigars and cigarillos distribution channels, by value, 2007?08 (%) 69
Table 52: Malaysia cigars and cigarillos value, by distribution channel, 2007?08 (MYR m nominal prices) 69
Table 53: Malaysia cigars and cigarillos expenditure per capita, 2003?08 (MYR, nominal prices) 71
Table 54: Malaysia cigars and cigarillos forecast expenditure per capita, 2008?13 (MYR, nominal prices) 71
Table 55: Malaysia cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 72
Table 56: Malaysia cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 72
Table 57: Malaysia cigars and cigarillos consumption per capita, 2003?08 (Pieces) 73
Table 58: Malaysia cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 73
Table 59: Malaysia loose tobacco value, 2003?08 (MYR m, nominal prices) 74
Table 60: Malaysia loose tobacco value forecast, 2008?13 (MYR m, nominal prices) 75
Table 61: Malaysia loose tobacco value, 2003?08 (US$ m nominal prices) 77
Table 62: Malaysia loose tobacco value forecast, 2008?13 (US$ m nominal prices) 77
Table 63: Malaysia loose tobacco volume, 2003?08 (Kg m) 79
Table 64: Malaysia loose tobacco volume forecast, 2008?13 (Kg m) 80
Table 65: Malaysia loose tobacco brand share, by value, 2007?08 (%) 82
Table 66: Malaysia loose tobacco value, by brand 2007?08 (MYR m nominal prices) 82
Table 67: Malaysia loose tobacco company share by value, 2007?08 (%) 84
Table 68: Malaysia loose tobacco value, by company, 2007?08 (MYR m nominal prices) 84
Table 69: Malaysia loose tobacco distribution channels, by value, 2007?08 (%) 85
Table 70: Malaysia loose tobacco value, by distribution channel, 2007?08 (MYR m nominal prices) 85
Table 71: Malaysia loose tobacco expenditure per capita, 2003?08 (MYR, nominal prices) 87
Table 72: Malaysia loose tobacco forecast expenditure per capita, 2008?13 (MYR, nominal prices) 87
Table 73: Malaysia loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 88
Table 74: Malaysia loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 88
Table 75: Malaysia loose tobacco consumption per capita, 2003?08 (Kg) 89
Table 76: Malaysia loose tobacco forecast consumption per capita, 2008?13 (Kg) 89
Table 77: Malaysia chewing tobacco value, 2003?08 (MYR m, nominal prices) 90
Table 78: Malaysia chewing tobacco value forecast, 2008?13 (MYR m, nominal prices) 91
Table 79: Malaysia chewing tobacco value, 2003?08 (US$ m nominal prices) 92
Table 80: Malaysia chewing tobacco value forecast, 2008?13 (US$ m nominal prices) 92
Table 81: Malaysia chewing tobacco volume, 2003?08 (Kg m) 93
Table 82: Malaysia chewing tobacco volume forecast, 2008?13 (Kg m) 94
Table 83: Malaysia chewing tobacco brand share, by value, 2007?08 (%) 95
Table 84: Malaysia chewing tobacco value, by brand 2007?08 (MYR m nominal prices) 95
Table 85: Malaysia chewing tobacco company share by value, 2007?08 (%) 96
Table 86: Malaysia chewing tobacco value, by company, 2007?08 (MYR m nominal prices) 96
Table 87: Malaysia chewing tobacco distribution channels, by value, 2007?08 (%) 97
Table 88: Malaysia chewing tobacco value, by distribution channel, 2007?08 (MYR m nominal prices) 97
Table 89: Malaysia chewing tobacco expenditure per capita, 2003?08 (MYR, nominal prices) 99
Table 90: Malaysia chewing tobacco forecast expenditure per capita, 2008?13 (MYR, nominal prices) 99
Table 91: Malaysia chewing tobacco expenditure per capita, 2003?08 (US$ nominal prices) 100
Table 92: Malaysia chewing tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 100
Table 93: Malaysia chewing tobacco consumption per capita, 2003?08 (Kg) 101
Table 94: Malaysia chewing tobacco forecast consumption per capita, 2008?13 (Kg) 101
Table 95: Global tobacco market value, 2008 102
Table 96: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 105
Table 97: Global tobacco market volume, 2008 107
Table 98: Global tobacco market split (volume terms, 2008) – Top 5 countries 110
Table 99: Leading players - Top 5 countries 112
Table 100: Malaysia tobacco new product launches reports, by company 2008 113
Table 101: Malaysia tobacco new product launches SKUs, by company 2008 113
Table 102: Malaysia tobacco new product launches (reports), by flavor and fragrances 2008 114
Table 103: Malaysia tobacco new product launches (reports) 114
Table 104: Malaysia Key Facts 116
Table 105: Malaysia population, by age group, 2003?08 (millions) 119
Table 106: Malaysia population forecast, by age group, 2008?13 (millions) 120
Table 107: Malaysia population, by gender, 2003?08 (millions) 120
Table 108: Malaysia population forecast, by gender, 2008?13 (millions) 121
Table 109: Malaysia nominal GDP, 2003?08 (MYR bn, nominal prices) 121
Table 110: Malaysia nominal GDP forecast, 2008?13 (MYR bn, nominal prices) 121
Table 111: Malaysia real GDP, 2003?08 (MYR bn, 2000 prices) 122
Table 112: Malaysia real GDP forecast, 2008?13 (MYR bn, 2000 prices) 122
Table 113: Malaysia real GDP, 2003?08 (US$ bn, 2000 prices) 122
Table 114: Malaysia real GDP forecast, 2008?13 (US$ bn, 2000 prices) 123
Table 115: Malaysia consumer price index, 2003?08 (2000=100) 123
Table 116: Malaysia consumer price index, 2008?13 (2000=100) 123
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