Tobacco Market in the US to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: tobacco 2
Summary category level: cigarettes 3
Summary category level: cigars and cigarillos 4
Summary category level: chewing tobacco 5
Summary category level: loose tobacco 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (US Dollar), 2004?09 20
Value analysis (US Dollar), 2009?14 21
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Altria Group, Inc. 38
Reynolds American Inc. 40
Chapter 5 Category Analysis: Cigarettes 42
Value analysis (US Dollar), 2004?09 42
Value analysis (US Dollar), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Cigars and Cigarillos 56
Value analysis (US Dollar), 2004?09 56
Value analysis (US Dollar), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 62
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Chewing Tobacco 70
Value analysis (US Dollar), 2004?09 70
Value analysis (US Dollar), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Category Analysis: Loose Tobacco 81
Value analysis (US Dollar), 2004?09 81
Value analysis (US Dollar), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 9 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 10 New Product Development 102
Product launches over time 102
Recent product launches 104
Chapter 11 Macroeconomic Profile 105
Macroeconomic Indicators 105
Chapter 12 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 13 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: US, tobacco, value by category ($m), 2004?14 22
Figure 2: US, tobacco, category growth comparison, by value, 2004?14 23
Figure 3: US, tobacco, volume by category (kg/pieces, million), 2004?14 26
Figure 4: US, tobacco, company share by value (%), 2008?09 31
Figure 5: US, tobacco, distribution channels by value (%), 2008?09 34
Figure 6: US, cigarettes, value by segment ($m), 2004?14 44
Figure 7: US, cigarettes, category growth comparison, by value, 2004?14 44
Figure 8: US, cigarettes, volume by segment (pieces, million), 2004?14 47
Figure 9: US, cigarettes, category growth comparison, by volume, 2004?14 47
Figure 10: US, cigarettes, company share by value (%), 2008?09 50
Figure 11: US, cigarettes, distribution channels by value (%), 2008?09 53
Figure 12: US, cigars and cigarillos, value by segment ($m), 2004?14 57
Figure 13: US, cigars and cigarillos, category growth comparison, by value, 2004?14 58
Figure 14: US, cigars and cigarillos, volume by segment (pieces, million), 2004?14 60
Figure 15: US, cigars and cigarillos, category growth comparison, by volume, 2004?14 61
Figure 16: US, cigars and cigarillos, company share by value (%), 2008?09 64
Figure 17: US, cigars and cigarillos, distribution channels by value (%), 2008?09 67
Figure 18: US, chewing tobacco, value ($m), 2004?14 71
Figure 19: US, chewing tobacco, volume (kg, million), 2004?14 73
Figure 20: US, chewing tobacco, company share by value (%), 2009 75
Figure 21: US, chewing tobacco, distribution channels by value (%), 2008?09 78
Figure 22: US, loose tobacco, value by segment ($m), 2004?14 82
Figure 23: US, loose tobacco, category growth comparison, by value, 2004?14 83
Figure 24: US, loose tobacco, volume by segment (kg, million), 2004?14 86
Figure 25: US, loose tobacco, category growth comparison, by volume, 2004?14 86
Figure 26: US, loose tobacco, distribution channels by value (%), 2008?09 90
Figure 27: Global tobacco market split (value terms, 2009), top five countries 94
Figure 28: Global tobacco market value, 2004–09, top five countries 96
Figure 29: Global tobacco market split (volume terms, 2009), top five countries 98
Figure 30: Global tobacco market volume, 2004–09, top five countries 100
Figure 31: Annual data review process 111

LIST OF TABLES
Table 1: Tobacco category definitions 9
Table 2: Tobacco distribution channels 10
Table 3: US, tobacco, value by category ($m), 2004?09 20
Table 4: US, tobacco, value forecast by category ($m), 2009?14 21
Table 5: US, tobacco, volume by category (kg/pieces, million), 2004?09 24
Table 6: US, tobacco, volume forecast by category (kg/pieces, million), 2009?14 25
Table 7: US, tobacco, brand share by value (%), 2008?09 27
Table 8: US, tobacco, value by brand ($m), 2008?09 29
Table 9: US, tobacco, company share by value (%), 2008?09 32
Table 10: US, tobacco, value by company ($m), 2008?09 32
Table 11: US, tobacco, distribution channels by value (%), 2008?09 33
Table 12: US, tobacco, value by distribution channel ($m), 2008?09 33
Table 13: US, tobacco, expenditure per capita ($), 2004?09 35
Table 14: US, tobacco, forecast expenditure per capita ($), 2009?14 36
Table 15: US, tobacco, consumption per capita (kg/pieces), 2004?09 36
Table 16: US, tobacco, forecast consumption per capita (kg/pieces), 2009?14 37
Table 17: Altria Group, Inc. key facts 38
Table 18: Reynolds American Inc. key facts 40
Table 19: US, cigarettes, value by segment ($m), 2004?09 42
Table 20: US, cigarettes, value forecast by segment ($m), 2009?14 43
Table 21: US, cigarettes, volume by segment (pieces, million), 2004?09 45
Table 22: US, cigarettes, volume forecast by segment (pieces, million), 2009?14 46
Table 23: US, cigarettes, brand share by value (%), 2008?09 48
Table 24: US, cigarettes, value by brand ($m), 2008?09 49
Table 25: US, cigarettes, company share by value (%), 2008?09 51
Table 26: US, cigarettes, value by company ($m), 2008?09 51
Table 27: US, cigarettes, distribution channels by value (%), 2008?09 52
Table 28: US, cigarettes, value by distribution channel ($m), 2008?09 52
Table 29: US, cigarettes, expenditure per capita ($), 2004?09 54
Table 30: US, cigarettes, forecast expenditure per capita ($), 2009?14 54
Table 31: US, cigarettes, consumption per capita (pieces), 2004?09 55
Table 32: US, cigarettes, forecast consumption per capita (pieces), 2009?14 55
Table 33: US, cigars and cigarillos, value by segment ($m), 2004?09 56
Table 34: US, cigars and cigarillos, value forecast by segment ($m), 2009?14 57
Table 35: US, cigars and cigarillos, volume by segment (pieces, million), 2004?09 59
Table 36: US, cigars and cigarillos, volume forecast by segment (pieces, million), 2009?14 60
Table 37: US, cigars and cigarillos, brand share by value (%), 2008?09 62
Table 38: US, cigars and cigarillos, value by brand ($m), 2008?09 63
Table 39: US, cigars and cigarillos, company share by value (%), 2008?09 65
Table 40: US, cigars and cigarillos, value by company ($m), 2008?09 65
Table 41: US, cigars and cigarillos, distribution channels by value (%), 2008?09 66
Table 42: US, cigars and cigarillos, value by distribution channel ($m), 2008?09 66
Table 43: US, cigars and cigarillos, expenditure per capita ($), 2004?09 68
Table 44: US, cigars and cigarillos, forecast expenditure per capita ($), 2009?14 68
Table 45: US, cigars and cigarillos, consumption per capita (pieces), 2004?09 69
Table 46: US, cigars and cigarillos, forecast consumption per capita (pieces), 2009?14 69
Table 47: US, chewing tobacco, value ($m), 2004?09 70
Table 48: US, chewing tobacco, value forecast ($m), 2009?14 71
Table 49: US, chewing tobacco, volume (kg, million), 2004?09 72
Table 50: US, chewing tobacco, volume forecast (kg, million), 2009?14 73
Table 51: US, chewing tobacco, brand share by value (%), 2008?09 74
Table 52: US, chewing tobacco, value by brand ($m), 2008?09 74
Table 53: US, chewing tobacco, company share by value (%), 2008?09 76
Table 54: US, chewing tobacco, value by company ($m), 2008?09 76
Table 55: US, chewing tobacco, distribution channels by value (%), 2008?09 77
Table 56: US, chewing tobacco, value by distribution channel ($m), 2008?09 77
Table 57: US, chewing tobacco, expenditure per capita ($), 2004?09 79
Table 58: US, chewing tobacco, forecast expenditure per capita ($), 2009?14 79
Table 59: US, chewing tobacco, consumption per capita (kg), 2004?09 80
Table 60: US, chewing tobacco, forecast consumption per capita (kg), 2009?14 80
Table 61: US, loose tobacco, value by segment ($m), 2004?09 81
Table 62: US, loose tobacco, value forecast by segment ($m), 2009?14 82
Table 63: US, loose tobacco, volume by segment (kg, million), 2004?09 84
Table 64: US, loose tobacco, volume forecast by segment (kg, million), 2009?14 85
Table 65: US, loose tobacco, brand share by value (%), 2008?09 87
Table 66: US, loose tobacco, value by brand ($m), 2008?09 87
Table 67: US, loose tobacco, company share by value (%), 2008?09 88
Table 68: US, loose tobacco, value by company ($m), 2008?09 88
Table 69: US, loose tobacco, distribution channels by value (%), 2008?09 89
Table 70: US, loose tobacco, value by distribution channel ($m), 2008?09 89
Table 71: US, loose tobacco, expenditure per capita ($), 2004?09 91
Table 72: US, loose tobacco, forecast expenditure per capita ($), 2009?14 91
Table 73: US, loose tobacco, consumption per capita (kg), 2004?09 92
Table 74: US, loose tobacco, forecast consumption per capita (kg), 2009?14 92
Table 75: Global tobacco market value, 2009 93
Table 76: Global tobacco market split (value terms ($m), 2009), top five countries 96
Table 77: Global tobacco market volume, 2009 97
Table 78: Global tobacco market split (volume terms, 2009), top five countries 100
Table 79: Leading players, top five countries 101
Table 80: US tobacco new product launches reports, by company (top five companies), 2009 102
Table 81: US tobacco new product launches SKUs, by company (top five companies), 2009 102
Table 82: US tobacco new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Table 83: US tobacco new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Table 84: US tobacco new product launches (reports), by package tags or claims (top 10 claims), 2009 104
Table 85: US tobacco new product launches - recent five launches (2009) 104
Table 86: US population, by age group, 2004?09 (millions) 105
Table 87: US population forecast, by age group, 2009?14 (millions) 106
Table 88: US population, by gender, 2004?09 (millions) 106
Table 89: US population forecast, by gender, 2009?14 (millions) 107
Table 90: US nominal GDP, 2004?09 ($bn, nominal prices) 107
Table 91: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 107
Table 92: US real GDP, 2004?09 ($bn, 2000 prices) 108
Table 93: US real GDP forecast, 2009?14 ($bn, 2000 prices) 108
Table 94: US consumer price index, 2004?09 (2000=100) 109
Table 95: US consumer price index, 2009?14 (2000=100) 109



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