Tobacco in Morocco to 2013

Introduction

This databook provides key data and information on the tobacco market in Morocco. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for tobacco in Morocco increased at a compound annual growth rate of 7.6% between 2003 and 2008.

The cigarettes category led the tobacco market in Morocco, accounting for a share of 98.3%.

The leading players in Moroccan tobacco market include Imperial Tobacco Group PLC, Philip Morris International and Japan Tobacco Inc..
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis, 2003?08 19
Value Analysis, 2008?13 20
Value Analysis, US$ 2003?08 22
Value Analysis, US$ 2008?13 22
Volume Analysis, 2003?08 23
Volume Analysis, 2008?13 24
Company and Brand Share Analysis 26
Distribution Analysis 29
Expenditure & consumption per capita 31
Chapter 4 LEADING COMPANY PROFILES 34
Imperial Tobacco Group PLC 34
Philip Morris International Inc 36
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 38
Value Analysis, 2003?08 38
Value Analysis, 2008?13 39
Value Analysis, US$ 2003?08 41
Value Analysis, US$ 2008?13 41
Volume Analysis, 2003?08 43
Volume Analysis, 2008?13 44
Company and Brand Share Analysis 46
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 53
Value Analysis, 2003?08 53
Value Analysis, 2008?13 54
Value Analysis, US$ 2003?08 56
Value Analysis, US$ 2008?13 56
Volume Analysis, 2003?08 58
Volume Analysis, 2008?13 59
Company and Brand Share Analysis 61
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 69
Value Analysis, 2003?08 69
Value Analysis, 2008?13 70
Value Analysis, US$ 2003?08 72
Value Analysis, US$ 2008?13 72
Volume Analysis, 2003?08 74
Volume Analysis, 2008?13 75
Company and Brand Share Analysis 77
Distribution Analysis 80
Expenditure & consumption per capita 82
Chapter 8 COUNTRY COMPARISON 85
Value 85
Volume 90
Market Share 95
Chapter 9 MOROCCO SOCIOECONOMIC PROFILE 96
Country Overview 96
Key Facts 97
Political Overview 98
Economic Overview 99
Chapter 10 MOROCCO MACROECONOMIC PROFILE 100
Macroeconomic Indicators 100
Chapter 11 RESEARCH METHODOLOGY 105
Methodology overview 105
Secondary research 106
Market modeling 107
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 12 APPENDIX 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110
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LIST OF FIGURES
Figure 1: Morocco tobacco value and value forecast, 2003?13 (MAD m, nominal prices) 21
Figure 2: Morocco tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 25
Figure 3: Morocco tobacco distribution channels, by value, 2007?08 (%) 30
Figure 4: Morocco cigarettes value and value forecast, 2003?13 (MAD m, nominal prices) 40
Figure 5: Morocco cigarettes category growth comparison, by value, 2003?13 42
Figure 6: Morocco cigarettes volume and volume forecast, 2003?13 (Pieces m) 45
Figure 7: Morocco cigarettes category growth comparison, by volume, 2003?13 45
Figure 8: Morocco cigarettes distribution channels, by value, 2007?08 (%) 49
Figure 9: Morocco cigars and cigarillos value and value forecast, 2003?13 (MAD m, nominal prices) 55
Figure 10: Morocco cigars and cigarillos category growth comparison, by value, 2003?13 57
Figure 11: Morocco cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 60
Figure 12: Morocco cigars and cigarillos category growth comparison, by volume, 2003?13 60
Figure 13: Morocco cigars and cigarillos company share, by value, 2007?08 (%) 62
Figure 14: Morocco cigars and cigarillos distribution channels, by value, 2007?08 (%) 65
Figure 15: Morocco loose tobacco value and value forecast, 2003?13 (MAD m, nominal prices) 71
Figure 16: Morocco loose tobacco category growth comparison, by value, 2003?13 73
Figure 17: Morocco loose tobacco volume and volume forecast, 2003?13 (Kg m) 76
Figure 18: Morocco loose tobacco category growth comparison, by volume, 2003?13 76
Figure 19: Morocco loose tobacco company share, by value, 2007?08 (%) 78
Figure 20: Morocco loose tobacco distribution channels, by value, 2007?08 (%) 81
Figure 21: Global tobacco market split (value terms, 2008) – Top 5 countries 86
Figure 22: Global tobacco market value, 2003–08 (Top 5 countries) 89
Figure 23: Global tobacco market split (volume terms, 2008) – Top 5 countries 91
Figure 24: Global tobacco market volume, 2003–08 (Top 5 countries) 94
Figure 25: Map of Morocco 97
Figure 26: Annual data review process 106
LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Morocco tobacco value, 2003?08 (MAD m, nominal prices) 19
Table 4: Morocco tobacco value forecast, 2008?13 (MAD m, nominal prices) 20
Table 5: Morocco tobacco value, 2003?08 (US$ m nominal prices) 22
Table 6: Morocco tobacco value forecast, 2008?13 (US$ m nominal prices) 22
Table 7: Morocco tobacco volume, 2003?08 (Kg/Pieces m) 23
Table 8: Morocco tobacco volume forecast, 2008?13 (Kg/Pieces m) 24
Table 9: Morocco tobacco brand share, by value, 2007?08 (%) 26
Table 10: Morocco tobacco value, by brand 2007?08 (MAD m nominal prices) 27
Table 11: Morocco tobacco company share by value, 2007?08 (%) 28
Table 12: Morocco tobacco value, by company, 2007?08 (MAD m nominal prices) 28
Table 13: Morocco tobacco distribution channels, by value, 2007?08 (%) 29
Table 14: Morocco tobacco value, by distribution channel, 2007?08 (MAD m nominal prices) 29
Table 15: Morocco tobacco expenditure per capita, 2003?08 (MAD, nominal prices) 31
Table 16: Morocco tobacco forecast expenditure per capita, 2008?13 (MAD, nominal prices) 31
Table 17: Morocco tobacco expenditure per capita, 2003?08 (US$ nominal prices) 32
Table 18: Morocco tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 32
Table 19: Morocco tobacco consumption per capita, 2003?08 (Kg/Pieces) 33
Table 20: Morocco tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 33
Table 21: Imperial Tobacco Group PLC Key Facts 34
Table 22: Philip Morris International Inc Key Facts 36
Table 23: Morocco cigarettes value, 2003?08 (MAD m, nominal prices) 38
Table 24: Morocco cigarettes value forecast, 2008?13 (MAD m, nominal prices) 39
Table 25: Morocco cigarettes value, 2003?08 (US$ m nominal prices) 41
Table 26: Morocco cigarettes value forecast, 2008?13 (US$ m nominal prices) 41
Table 27: Morocco cigarettes volume, 2003?08 (Pieces m) 43
Table 28: Morocco cigarettes volume forecast, 2008?13 (Pieces m) 44
Table 29: Morocco cigarettes brand share, by value, 2007?08 (%) 46
Table 30: Morocco cigarettes value, by brand 2007?08 (MAD m nominal prices) 46
Table 31: Morocco cigarettes company share by value, 2007?08 (%) 47
Table 32: Morocco cigarettes value, by company, 2007?08 (MAD m nominal prices) 47
Table 33: Morocco cigarettes distribution channels, by value, 2007?08 (%) 48
Table 34: Morocco cigarettes value, by distribution channel, 2007?08 (MAD m nominal prices) 48
Table 35: Morocco cigarettes expenditure per capita, 2003?08 (MAD, nominal prices) 50
Table 36: Morocco cigarettes forecast expenditure per capita, 2008?13 (MAD, nominal prices) 50
Table 37: Morocco cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 51
Table 38: Morocco cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 51
Table 39: Morocco cigarettes consumption per capita, 2003?08 (Pieces) 52
Table 40: Morocco cigarettes forecast consumption per capita, 2008?13 (Pieces) 52
Table 41: Morocco cigars and cigarillos value, 2003?08 (MAD m, nominal prices) 53
Table 42: Morocco cigars and cigarillos value forecast, 2008?13 (MAD m, nominal prices) 54
Table 43: Morocco cigars and cigarillos value, 2003?08 (US$ m nominal prices) 56
Table 44: Morocco cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 56
Table 45: Morocco cigars and cigarillos volume, 2003?08 (Pieces m) 58
Table 46: Morocco cigars and cigarillos volume forecast, 2008?13 (Pieces m) 59
Table 47: Morocco cigars and cigarillos brand share, by value, 2007?08 (%) 61
Table 48: Morocco cigars and cigarillos value, by brand 2007?08 (MAD m nominal prices) 61
Table 49: Morocco cigars and cigarillos company share by value, 2007?08 (%) 63
Table 50: Morocco cigars and cigarillos value, by company, 2007?08 (MAD m nominal prices) 63
Table 51: Morocco cigars and cigarillos distribution channels, by value, 2007?08 (%) 64
Table 52: Morocco cigars and cigarillos value, by distribution channel, 2007?08 (MAD m nominal prices) 64
Table 53: Morocco cigars and cigarillos expenditure per capita, 2003?08 (MAD, nominal prices) 66
Table 54: Morocco cigars and cigarillos forecast expenditure per capita, 2008?13 (MAD, nominal prices) 66
Table 55: Morocco cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 67
Table 56: Morocco cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 67
Table 57: Morocco cigars and cigarillos consumption per capita, 2003?08 (Pieces) 68
Table 58: Morocco cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 68
Table 59: Morocco loose tobacco value, 2003?08 (MAD m, nominal prices) 69
Table 60: Morocco loose tobacco value forecast, 2008?13 (MAD m, nominal prices) 70
Table 61: Morocco loose tobacco value, 2003?08 (US$ m nominal prices) 72
Table 62: Morocco loose tobacco value forecast, 2008?13 (US$ m nominal prices) 72
Table 63: Morocco loose tobacco volume, 2003?08 (Kg m) 74
Table 64: Morocco loose tobacco volume forecast, 2008?13 (Kg m) 75
Table 65: Morocco loose tobacco brand share, by value, 2007?08 (%) 77
Table 66: Morocco loose tobacco value, by brand 2007?08 (MAD m nominal prices) 77
Table 67: Morocco loose tobacco company share by value, 2007?08 (%) 79
Table 68: Morocco loose tobacco value, by company, 2007?08 (MAD m nominal prices) 79
Table 69: Morocco loose tobacco distribution channels, by value, 2007?08 (%) 80
Table 70: Morocco loose tobacco value, by distribution channel, 2007?08 (MAD m nominal prices) 80
Table 71: Morocco loose tobacco expenditure per capita, 2003?08 (MAD, nominal prices) 82
Table 72: Morocco loose tobacco forecast expenditure per capita, 2008?13 (MAD, nominal prices) 82
Table 73: Morocco loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 83
Table 74: Morocco loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 83
Table 75: Morocco loose tobacco consumption per capita, 2003?08 (Kg) 84
Table 76: Morocco loose tobacco forecast consumption per capita, 2008?13 (Kg) 84
Table 77: Global tobacco market value, 2008 85
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 88
Table 79: Global tobacco market volume, 2008 90
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 93
Table 81: Leading players - Top 5 countries 95
Table 82: Morocco Key Facts 97
Table 83: Morocco population, by age group, 2003?08 (millions) 100
Table 84: Morocco population forecast, by age group, 2008?13 (millions) 101
Table 85: Morocco population, by gender, 2003?08 (millions) 101
Table 86: Morocco population forecast, by gender, 2008?13 (millions) 102
Table 87: Morocco nominal GDP, 2003?08 (MAD bn, nominal prices) 102
Table 88: Morocco nominal GDP forecast, 2008?13 (MAD bn, nominal prices) 102
Table 89: Morocco real GDP, 2003?08 (MAD bn, 2000 prices) 103
Table 90: Morocco real GDP forecast, 2008?13 (MAD bn, 2000 prices) 103
Table 91: Morocco real GDP, 2003?08 (US$ bn, 2000 prices) 103
Table 92: Morocco real GDP forecast, 2008?13 (US$ bn, 2000 prices) 104
Table 93: Morocco consumer price index, 2003?08 (2000=100) 104
Table 94: Morocco consumer price index, 2008?13 (2000=100) 104
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