Tobacco in Pakistan to 2013

Introduction

This databook provides key data and information on the tobacco market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cigarettes, cigars and cigarillos, loose tobacco and chewing tobacco

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for tobacco in Pakistan increased at a compound annual growth rate of 8.2% between 2003 and 2008.

The cigarettes category led the tobacco market in Pakistan, accounting for a share of 77%.

The leading players in Pakistani tobacco market include Philip Morris International,Pakistan Tobacco Company and Aziz Products.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the tobacco market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for tobacco in Pakistan increased at a compound annual growth rate of 8.2% between 2003 and 2008.

The cigarettes category led the tobacco market in Pakistan, accounting for a share of 77%.

The leading players in Pakistani tobacco market include Philip Morris International,Pakistan Tobacco Company and Aziz Products.


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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Summary category level - Chewing tobacco 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 19
Value Analysis, 2003?08 19
Value Analysis, 2008?13 20
Value Analysis, US$ 2003?08 22
Value Analysis, US$ 2008?13 22
Volume Analysis, 2003?08 23
Volume Analysis, 2008?13 24
Company and Brand Share Analysis 26
Distribution Analysis 29
Expenditure & consumption per capita 31
Chapter 4 LEADING COMPANY PROFILE 34
Philip Morris International Inc. 34
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 36
Value Analysis, 2003?08 36
Value Analysis, 2008?13 37
Value Analysis, US$ 2003?08 39
Value Analysis, US$ 2008?13 39
Volume Analysis, 2003?08 41
Volume Analysis, 2008?13 42
Company and Brand Share Analysis 44
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 51
Value Analysis, 2003?08 51
Value Analysis, 2008?13 52
Value Analysis, US$ 2003?08 54
Value Analysis, US$ 2008?13 54
Volume Analysis, 2003?08 56
Volume Analysis, 2008?13 57
Company and Brand Share Analysis 59
Distribution Analysis 62
Expenditure & consumption per capita 64
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 67
Value Analysis, 2003?08 67
Value Analysis, 2008?13 68
Value Analysis, US$ 2003?08 70
Value Analysis, US$ 2008?13 70
Volume Analysis, 2003?08 72
Volume Analysis, 2008?13 73
Company and Brand Share Analysis 75
Distribution Analysis 78
Expenditure & consumption per capita 79
Chapter 8 CATEGORY ANALYSIS - CHEWING TOBACCO 82
Value Analysis, 2003?08 82
Value Analysis, 2008?13 83
Value Analysis, US$ 2003?08 84
Value Analysis, US$ 2008?13 84
Volume Analysis, 2003?08 85
Volume Analysis, 2008?13 86
Company and Brand Share Analysis 87
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 9 COUNTRY COMPARISON 94
Value 94
Volume 99
Market Share 104
Chapter 10 NEW PRODUCT DEVELOPMENT 105
Product launches over time 105
Recent product launches 106
Chapter 11 PAKISTAN SOCIOECONOMIC PROFILE 107
Country Overview 107
Key Facts 108
Political Overview 109
Economic Overview 110
Chapter 12 PAKISTAN MACROECONOMIC PROFILE 111
Macroeconomic Indicators 111
Chapter 13 RESEARCH METHODOLOGY 115
Methodology overview 115
Secondary research 116
Market modeling 117
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 14 APPENDIX 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120


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LIST OF FIGURES
Figure 1: Pakistan tobacco value and value forecast, 2003?13 (PKR m, nominal prices) 21
Figure 2: Pakistan tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 25
Figure 3: Pakistan tobacco distribution channels, by value, 2007?08 (%) 30
Figure 4: Pakistan cigarettes value and value forecast, 2003?13 (PKR m, nominal prices) 38
Figure 5: Pakistan cigarettes category growth comparison, by value, 2003?13 40
Figure 6: Pakistan cigarettes volume and volume forecast, 2003?13 (Pieces m) 43
Figure 7: Pakistan cigarettes category growth comparison, by volume, 2003?13 43
Figure 8: Pakistan cigarettes distribution channels, by value, 2007?08 (%) 47
Figure 9: Pakistan cigars and cigarillos value and value forecast, 2003?13 (PKR m, nominal prices) 53
Figure 10: Pakistan cigars and cigarillos category growth comparison, by value, 2003?13 55
Figure 11: Pakistan cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 58
Figure 12: Pakistan cigars and cigarillos category growth comparison, by volume, 2003?13 58
Figure 13: Pakistan cigars and cigarillos company share, by value, 2007?08 (%) 60
Figure 14: Pakistan cigars and cigarillos distribution channels, by value, 2007?08 (%) 63
Figure 15: Pakistan loose tobacco value and value forecast, 2003?13 (PKR m, nominal prices) 69
Figure 16: Pakistan loose tobacco category growth comparison, by value, 2003?13 71
Figure 17: Pakistan loose tobacco volume and volume forecast, 2003?13 (Kg m) 74
Figure 18: Pakistan loose tobacco category growth comparison, by volume, 2003?13 74
Figure 19: Pakistan loose tobacco company share, by value, 2007?08 (%) 76
Figure 20: Pakistan chewing tobacco value and value forecast, 2003?13 (PKR m, nominal prices) 83
Figure 21: Pakistan chewing tobacco volume and volume forecast, 2003?13 (Kg m) 86
Figure 22: Pakistan chewing tobacco distribution channels, by value, 2007?08 (%) 90
Figure 23: Global tobacco market split (value terms, 2008) – Top 5 countries 95
Figure 24: Global tobacco market value, 2003–08 (Top 5 countries) 98
Figure 25: Global tobacco market split (volume terms, 2008) – Top 5 countries 100
Figure 26: Global tobacco market volume, 2003–08 (Top 5 countries) 103
Figure 27: Map of Pakistan 108
Figure 28: Annual data review process 116


LIST OF TABLES
Table 1: Tobacco category definitions 9
Table 2: Tobacco distribution channels 10
Table 3: Pakistan tobacco value, 2003?08 (PKR m, nominal prices) 19
Table 4: Pakistan tobacco value forecast, 2008?13 (PKR m, nominal prices) 20
Table 5: Pakistan tobacco value, 2003?08 (US$ m nominal prices) 22
Table 6: Pakistan tobacco value forecast, 2008?13 (US$ m nominal prices) 22
Table 7: Pakistan tobacco volume, 2003?08 (Kg/Pieces m) 23
Table 8: Pakistan tobacco volume forecast, 2008?13 (Kg/Pieces m) 24
Table 9: Pakistan tobacco brand share, by value, 2007?08 (%) 26
Table 10: Pakistan tobacco value, by brand 2007?08 (PKR m nominal prices) 27
Table 11: Pakistan tobacco company share by value, 2007?08 (%) 28
Table 12: Pakistan tobacco value, by company, 2007?08 (PKR m nominal prices) 28
Table 13: Pakistan tobacco distribution channels, by value, 2007?08 (%) 29
Table 14: Pakistan tobacco value, by distribution channel, 2007?08 (PKR m nominal prices) 29
Table 15: Pakistan tobacco expenditure per capita, 2003?08 (PKR, nominal prices) 31
Table 16: Pakistan tobacco forecast expenditure per capita, 2008?13 (PKR, nominal prices) 31
Table 17: Pakistan tobacco expenditure per capita, 2003?08 (US$ nominal prices) 32
Table 18: Pakistan tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 32
Table 19: Pakistan tobacco consumption per capita, 2003?08 (Kg/Pieces) 33
Table 20: Pakistan tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 33
Table 21: Philip Morris International Inc. Key Facts 34
Table 22: Pakistan cigarettes value, 2003?08 (PKR m, nominal prices) 36
Table 23: Pakistan cigarettes value forecast, 2008?13 (PKR m, nominal prices) 37
Table 24: Pakistan cigarettes value, 2003?08 (US$ m nominal prices) 39
Table 25: Pakistan cigarettes value forecast, 2008?13 (US$ m nominal prices) 39
Table 26: Pakistan cigarettes volume, 2003?08 (Pieces m) 41
Table 27: Pakistan cigarettes volume forecast, 2008?13 (Pieces m) 42
Table 28: Pakistan cigarettes brand share, by value, 2007?08 (%) 44
Table 29: Pakistan cigarettes value, by brand 2007?08 (PKR m nominal prices) 44
Table 30: Pakistan cigarettes company share by value, 2007?08 (%) 45
Table 31: Pakistan cigarettes value, by company, 2007?08 (PKR m nominal prices) 45
Table 32: Pakistan cigarettes distribution channels, by value, 2007?08 (%) 46
Table 33: Pakistan cigarettes value, by distribution channel, 2007?08 (PKR m nominal prices) 46
Table 34: Pakistan cigarettes expenditure per capita, 2003?08 (PKR, nominal prices) 48
Table 35: Pakistan cigarettes forecast expenditure per capita, 2008?13 (PKR, nominal prices) 48
Table 36: Pakistan cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 49
Table 37: Pakistan cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 49
Table 38: Pakistan cigarettes consumption per capita, 2003?08 (Pieces) 50
Table 39: Pakistan cigarettes forecast consumption per capita, 2008?13 (Pieces) 50
Table 40: Pakistan cigars and cigarillos value, 2003?08 (PKR m, nominal prices) 51
Table 41: Pakistan cigars and cigarillos value forecast, 2008?13 (PKR m, nominal prices) 52
Table 42: Pakistan cigars and cigarillos value, 2003?08 (US$ m nominal prices) 54
Table 43: Pakistan cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 54
Table 44: Pakistan cigars and cigarillos volume, 2003?08 (Pieces m) 56
Table 45: Pakistan cigars and cigarillos volume forecast, 2008?13 (Pieces m) 57
Table 46: Pakistan cigars and cigarillos brand share, by value, 2007?08 (%) 59
Table 47: Pakistan cigars and cigarillos value, by brand 2007?08 (PKR m nominal prices) 59
Table 48: Pakistan cigars and cigarillos company share by value, 2007?08 (%) 61
Table 49: Pakistan cigars and cigarillos value, by company, 2007?08 (PKR m nominal prices) 61
Table 50: Pakistan cigars and cigarillos distribution channels, by value, 2007?08 (%) 62
Table 51: Pakistan cigars and cigarillos value, by distribution channel, 2007?08 (PKR m nominal prices) 62
Table 52: Pakistan cigars and cigarillos expenditure per capita, 2003?08 (PKR, nominal prices) 64
Table 53: Pakistan cigars and cigarillos forecast expenditure per capita, 2008?13 (PKR, nominal prices) 64
Table 54: Pakistan cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 65
Table 55: Pakistan cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 65
Table 56: Pakistan cigars and cigarillos consumption per capita, 2003?08 (Pieces) 66
Table 57: Pakistan cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 66
Table 58: Pakistan loose tobacco value, 2003?08 (PKR m, nominal prices) 67
Table 59: Pakistan loose tobacco value forecast, 2008?13 (PKR m, nominal prices) 68
Table 60: Pakistan loose tobacco value, 2003?08 (US$ m nominal prices) 70
Table 61: Pakistan loose tobacco value forecast, 2008?13 (US$ m nominal prices) 70
Table 62: Pakistan loose tobacco volume, 2003?08 (Kg m) 72
Table 63: Pakistan loose tobacco volume forecast, 2008?13 (Kg m) 73
Table 64: Pakistan loose tobacco brand share, by value, 2007?08 (%) 75
Table 65: Pakistan loose tobacco value, by brand 2007?08 (PKR m nominal prices) 75
Table 66: Pakistan loose tobacco company share by value, 2007?08 (%) 77
Table 67: Pakistan loose tobacco value, by company, 2007?08 (PKR m nominal prices) 77
Table 68: Pakistan loose tobacco distribution channels, by value, 2007?08 (%) 78
Table 69: Pakistan loose tobacco value, by distribution channel, 2007?08 (PKR m nominal prices) 78
Table 70: Pakistan loose tobacco expenditure per capita, 2003?08 (PKR, nominal prices) 79
Table 71: Pakistan loose tobacco forecast expenditure per capita, 2008?13 (PKR, nominal prices) 79
Table 72: Pakistan loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 80
Table 73: Pakistan loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 80
Table 74: Pakistan loose tobacco consumption per capita, 2003?08 (Kg) 81
Table 75: Pakistan loose tobacco forecast consumption per capita, 2008?13 (Kg) 81
Table 76: Pakistan chewing tobacco value, 2003?08 (PKR m, nominal prices) 82
Table 77: Pakistan chewing tobacco value forecast, 2008?13 (PKR m, nominal prices) 83
Table 78: Pakistan chewing tobacco value, 2003?08 (US$ m nominal prices) 84
Table 79: Pakistan chewing tobacco value forecast, 2008?13 (US$ m nominal prices) 84
Table 80: Pakistan chewing tobacco volume, 2003?08 (Kg m) 85
Table 81: Pakistan chewing tobacco volume forecast, 2008?13 (Kg m) 86
Table 82: Pakistan chewing tobacco brand share, by value, 2007?08 (%) 87
Table 83: Pakistan chewing tobacco value, by brand 2007?08 (PKR m nominal prices) 87
Table 84: Pakistan chewing tobacco company share by value, 2007?08 (%) 88
Table 85: Pakistan chewing tobacco value, by company, 2007?08 (PKR m nominal prices) 88
Table 86: Pakistan chewing tobacco distribution channels, by value, 2007?08 (%) 89
Table 87: Pakistan chewing tobacco value, by distribution channel, 2007?08 (PKR m nominal prices) 89
Table 88: Pakistan chewing tobacco expenditure per capita, 2003?08 (PKR, nominal prices) 91
Table 89: Pakistan chewing tobacco forecast expenditure per capita, 2008?13 (PKR, nominal prices) 91
Table 90: Pakistan chewing tobacco expenditure per capita, 2003?08 (US$ nominal prices) 92
Table 91: Pakistan chewing tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 92
Table 92: Pakistan chewing tobacco consumption per capita, 2003?08 (Kg) 93
Table 93: Pakistan chewing tobacco forecast consumption per capita, 2008?13 (Kg) 93
Table 94: Global tobacco market value, 2008 94
Table 95: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 97
Table 96: Global tobacco market volume, 2008 99
Table 97: Global tobacco market split (volume terms, 2008) – Top 5 countries 102
Table 98: Leading players - Top 5 countries 104
Table 99: Pakistan tobacco new product launches reports, by company (Top 5 companies), 2008 105
Table 100: Pakistan tobacco new product launches SKUs, by company (Top 5 companies), 2008 105
Table 101: Pakistan tobacco new product launches (reports), by flavor and fragrances 2008 106
Table 102: Pakistan tobacco new product launches (reports), by Ingredients 2008 106
Table 103: Pakistan tobacco new product launches (reports) - Recent 5 launches (2008) 106
Table 104: Pakistan Key Facts 108
Table 105: Pakistan population, by age group, 2003?08 (millions) 111
Table 106: Pakistan population forecast, by age group, 2008?13 (millions) 112
Table 107: Pakistan population, by gender, 2003?08 (millions) 112
Table 108: Pakistan population forecast, by gender, 2008?13 (millions) 113
Table 109: Pakistan nominal GDP, 2003?08 (PKR bn, nominal prices) 113
Table 110: Pakistan real GDP, 2003?08 (PKR bn, 2000 prices) 113
Table 111: Pakistan real GDP, 2003?08 (US$ bn, 2000 prices) 114
Table 112: Pakistan consumer price index, 2003?08 (2000=100) 114
Table 113: Pakistan consumer price index, 2008?13 (2000=100) 114


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