Tobacco in Sweden to 2013

Introduction

This databook provides key data and information on the tobacco market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for tobacco in Sweden increased at a compound annual growth rate of 4.1% between 2003 and 2008.

The cigarettes category led the tobacco market in Sweden, accounting for a share of 77.6%.

The leading players in Swedish tobacco market include Japan Tobacco Inc., Philip Morris International and British American Tobacco Plc.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Summary category level - Chewing tobacco 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003?08 21
Value Analysis, 2008?13 22
Value Analysis, US$ 2003?08 24
Value Analysis, US$ 2008?13 24
Volume Analysis, 2003?08 26
Volume Analysis, 2008?13 27
Company and Brand Share Analysis 29
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 40
Japan Tobacco, Inc. 40
Philip Morris International Inc. 42
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Company and Brand Share Analysis 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 60
Value Analysis, 2003?08 60
Value Analysis, 2008?13 61
Value Analysis, US$ 2003?08 63
Value Analysis, US$ 2008?13 63
Volume Analysis, 2003?08 65
Volume Analysis, 2008?13 66
Company and Brand Share Analysis 68
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 77
Value Analysis, 2003?08 77
Value Analysis, 2008?13 78
Value Analysis, US$ 2003?08 80
Value Analysis, US$ 2008?13 80
Volume Analysis, 2003?08 82
Volume Analysis, 2008?13 83
Company and Brand Share Analysis 85
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 8 CATEGORY ANALYSIS - CHEWING TOBACCO 94
Value Analysis, 2003?08 94
Value Analysis, 2008?13 95
Value Analysis, US$ 2003?08 97
Value Analysis, US$ 2008?13 97
Volume Analysis, 2003?08 98
Volume Analysis, 2008?13 99
Company and Brand Share Analysis 101
Distribution Analysis 105
Expenditure & consumption per capita 107
Chapter 9 COUNTRY COMPARISON 110
Value 110
Volume 115
Market Share 120
Chapter 10 NEW PRODUCT DEVELOPMENT 121
Product launches over time 121
Recent product launches 122
Chapter 11 SWEDEN SOCIOECONOMIC PROFILE 123
Country Overview 123
Key Facts 124
Political Overview 126
Economic Overview 127
Chapter 12 SWEDEN MACROECONOMIC PROFILE 128
Macroeconomic Indicators 128
Chapter 13 RESEARCH METHODOLOGY 133
Methodology overview 133
Secondary research 134
Market modeling 135
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 14 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138
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LIST OF FIGURES
Figure 1: Sweden tobacco value and value forecast, 2003?13 (SEK m, nominal prices) 23
Figure 2: Sweden tobacco category growth comparison, by value, 2003?13 25
Figure 3: Sweden tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 28
Figure 4: Sweden tobacco distribution channels, by value, 2007?08 (%) 36
Figure 5: Sweden cigarettes value and value forecast, 2003?13 (SEK m, nominal prices) 46
Figure 6: Sweden cigarettes category growth comparison, by value, 2003?13 48
Figure 7: Sweden cigarettes volume and volume forecast, 2003?13 (Pieces m) 51
Figure 8: Sweden cigarettes category growth comparison, by volume, 2003?13 51
Figure 9: Sweden cigarettes distribution channels, by value, 2007?08 (%) 56
Figure 10: Sweden cigars and cigarillos value and value forecast, 2003?13 (SEK m, nominal prices) 62
Figure 11: Sweden cigars and cigarillos category growth comparison, by value, 2003?13 64
Figure 12: Sweden cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 67
Figure 13: Sweden cigars and cigarillos category growth comparison, by volume, 2003?13 67
Figure 14: Sweden cigars and cigarillos company share, by value, 2007?08 (%) 70
Figure 15: Sweden cigars and cigarillos distribution channels, by value, 2007?08 (%) 73
Figure 16: Sweden loose tobacco value and value forecast, 2003?13 (SEK m, nominal prices) 79
Figure 17: Sweden loose tobacco category growth comparison, by value, 2003?13 81
Figure 18: Sweden loose tobacco volume and volume forecast, 2003?13 (Kg m) 84
Figure 19: Sweden loose tobacco category growth comparison, by volume, 2003?13 84
Figure 20: Sweden loose tobacco company share, by value, 2007?08 (%) 87
Figure 21: Sweden loose tobacco distribution channels, by value, 2007?08 (%) 90
Figure 22: Sweden chewing tobacco value and value forecast, 2003?13 (SEK m, nominal prices) 96
Figure 23: Sweden chewing tobacco volume and volume forecast, 2003?13 (Kg m) 100
Figure 24: Sweden chewing tobacco company share, by value, 2007?08 (%) 103
Figure 25: Sweden chewing tobacco distribution channels, by value, 2007?08 (%) 106
Figure 26: Global tobacco market split (value terms, 2008) – Top 5 countries 111
Figure 27: Global tobacco market value, 2003–08 (Top 5 countries) 114
Figure 28: Global tobacco market split (volume terms, 2008) – Top 5 countries 116
Figure 29: Global tobacco market volume, 2003–08 (Top 5 countries) 119
Figure 30: Map of Sweden 125
Figure 31: Annual data review process 134
LIST OF TABLES
Table 1: Tobacco category definitions 9
Table 2: Tobacco distribution channels 10
Table 3: Sweden tobacco value, 2003?08 (SEK m, nominal prices) 21
Table 4: Sweden tobacco value forecast, 2008?13 (SEK m, nominal prices) 22
Table 5: Sweden tobacco value, 2003?08 (US$ m nominal prices) 24
Table 6: Sweden tobacco value forecast, 2008?13 (US$ m nominal prices) 24
Table 7: Sweden tobacco volume, 2003?08 (Kg/Pieces m) 26
Table 8: Sweden tobacco volume forecast, 2008?13 (Kg/Pieces m) 27
Table 9: Sweden tobacco brand share, by value, 2007?08 (%) 29
Table 10: Sweden tobacco value, by brand 2007?08 (SEK m nominal prices) 31
Table 11: Sweden tobacco company share by value, 2007?08 (%) 33
Table 12: Sweden tobacco value, by company, 2007?08 (SEK m nominal prices) 34
Table 13: Sweden tobacco distribution channels, by value, 2007?08 (%) 35
Table 14: Sweden tobacco value, by distribution channel, 2007?08 (SEK m nominal prices) 35
Table 15: Sweden tobacco expenditure per capita, 2003?08 (SEK, nominal prices) 37
Table 16: Sweden tobacco forecast expenditure per capita, 2008?13 (SEK, nominal prices) 37
Table 17: Sweden tobacco expenditure per capita, 2003?08 (US$ nominal prices) 38
Table 18: Sweden tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 38
Table 19: Sweden tobacco consumption per capita, 2003?08 (Kg/Pieces) 39
Table 20: Sweden tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 39
Table 21: Japan Tobacco, Inc. Key Facts 40
Table 22: Philip Morris International Inc. Key Facts 42
Table 23: Sweden cigarettes value, 2003?08 (SEK m, nominal prices) 44
Table 24: Sweden cigarettes value forecast, 2008?13 (SEK m, nominal prices) 45
Table 25: Sweden cigarettes value, 2003?08 (US$ m nominal prices) 47
Table 26: Sweden cigarettes value forecast, 2008?13 (US$ m nominal prices) 47
Table 27: Sweden cigarettes volume, 2003?08 (Pieces m) 49
Table 28: Sweden cigarettes volume forecast, 2008?13 (Pieces m) 50
Table 29: Sweden cigarettes brand share, by value, 2007?08 (%) 52
Table 30: Sweden cigarettes value, by brand 2007?08 (SEK m nominal prices) 53
Table 31: Sweden cigarettes company share by value, 2007?08 (%) 54
Table 32: Sweden cigarettes value, by company, 2007?08 (SEK m nominal prices) 54
Table 33: Sweden cigarettes distribution channels, by value, 2007?08 (%) 55
Table 34: Sweden cigarettes value, by distribution channel, 2007?08 (SEK m nominal prices) 55
Table 35: Sweden cigarettes expenditure per capita, 2003?08 (SEK, nominal prices) 57
Table 36: Sweden cigarettes forecast expenditure per capita, 2008?13 (SEK, nominal prices) 57
Table 37: Sweden cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 58
Table 38: Sweden cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 58
Table 39: Sweden cigarettes consumption per capita, 2003?08 (Pieces) 59
Table 40: Sweden cigarettes forecast consumption per capita, 2008?13 (Pieces) 59
Table 41: Sweden cigars and cigarillos value, 2003?08 (SEK m, nominal prices) 60
Table 42: Sweden cigars and cigarillos value forecast, 2008?13 (SEK m, nominal prices) 61
Table 43: Sweden cigars and cigarillos value, 2003?08 (US$ m nominal prices) 63
Table 44: Sweden cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 63
Table 45: Sweden cigars and cigarillos volume, 2003?08 (Pieces m) 65
Table 46: Sweden cigars and cigarillos volume forecast, 2008?13 (Pieces m) 66
Table 47: Sweden cigars and cigarillos brand share, by value, 2007?08 (%) 68
Table 48: Sweden cigars and cigarillos value, by brand 2007?08 (SEK m nominal prices) 69
Table 49: Sweden cigars and cigarillos company share by value, 2007?08 (%) 71
Table 50: Sweden cigars and cigarillos value, by company, 2007?08 (SEK m nominal prices) 71
Table 51: Sweden cigars and cigarillos distribution channels, by value, 2007?08 (%) 72
Table 52: Sweden cigars and cigarillos value, by distribution channel, 2007?08 (SEK m nominal prices) 72
Table 53: Sweden cigars and cigarillos expenditure per capita, 2003?08 (SEK, nominal prices) 74
Table 54: Sweden cigars and cigarillos forecast expenditure per capita, 2008?13 (SEK, nominal prices) 74
Table 55: Sweden cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 75
Table 56: Sweden cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 75
Table 57: Sweden cigars and cigarillos consumption per capita, 2003?08 (Pieces) 76
Table 58: Sweden cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 76
Table 59: Sweden loose tobacco value, 2003?08 (SEK m, nominal prices) 77
Table 60: Sweden loose tobacco value forecast, 2008?13 (SEK m, nominal prices) 78
Table 61: Sweden loose tobacco value, 2003?08 (US$ m nominal prices) 80
Table 62: Sweden loose tobacco value forecast, 2008?13 (US$ m nominal prices) 80
Table 63: Sweden loose tobacco volume, 2003?08 (Kg m) 82
Table 64: Sweden loose tobacco volume forecast, 2008?13 (Kg m) 83
Table 65: Sweden loose tobacco brand share, by value, 2007?08 (%) 85
Table 66: Sweden loose tobacco value, by brand 2007?08 (SEK m nominal prices) 86
Table 67: Sweden loose tobacco company share by value, 2007?08 (%) 88
Table 68: Sweden loose tobacco value, by company, 2007?08 (SEK m nominal prices) 88
Table 69: Sweden loose tobacco distribution channels, by value, 2007?08 (%) 89
Table 70: Sweden loose tobacco value, by distribution channel, 2007?08 (SEK m nominal prices) 89
Table 71: Sweden loose tobacco expenditure per capita, 2003?08 (SEK, nominal prices) 91
Table 72: Sweden loose tobacco forecast expenditure per capita, 2008?13 (SEK, nominal prices) 91
Table 73: Sweden loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 92
Table 74: Sweden loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 92
Table 75: Sweden loose tobacco consumption per capita, 2003?08 (Kg) 93
Table 76: Sweden loose tobacco forecast consumption per capita, 2008?13 (Kg) 93
Table 77: Sweden chewing tobacco value, 2003?08 (SEK m, nominal prices) 94
Table 78: Sweden chewing tobacco value forecast, 2008?13 (SEK m, nominal prices) 95
Table 79: Sweden chewing tobacco value, 2003?08 (US$ m nominal prices) 97
Table 80: Sweden chewing tobacco value forecast, 2008?13 (US$ m nominal prices) 97
Table 81: Sweden chewing tobacco volume, 2003?08 (Kg m) 98
Table 82: Sweden chewing tobacco volume forecast, 2008?13 (Kg m) 99
Table 83: Sweden chewing tobacco brand share, by value, 2007?08 (%) 101
Table 84: Sweden chewing tobacco value, by brand 2007?08 (SEK m nominal prices) 102
Table 85: Sweden chewing tobacco company share by value, 2007?08 (%) 104
Table 86: Sweden chewing tobacco value, by company, 2007?08 (SEK m nominal prices) 104
Table 87: Sweden chewing tobacco distribution channels, by value, 2007?08 (%) 105
Table 88: Sweden chewing tobacco value, by distribution channel, 2007?08 (SEK m nominal prices) 105
Table 89: Sweden chewing tobacco expenditure per capita, 2003?08 (SEK, nominal prices) 107
Table 90: Sweden chewing tobacco forecast expenditure per capita, 2008?13 (SEK, nominal prices) 107
Table 91: Sweden chewing tobacco expenditure per capita, 2003?08 (US$ nominal prices) 108
Table 92: Sweden chewing tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 108
Table 93: Sweden chewing tobacco consumption per capita, 2003?08 (Kg) 109
Table 94: Sweden chewing tobacco forecast consumption per capita, 2008?13 (Kg) 109
Table 95: Global tobacco market value, 2008 110
Table 96: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 113
Table 97: Global tobacco market volume, 2008 115
Table 98: Global tobacco market split (volume terms, 2008) – Top 5 countries 118
Table 99: Leading players - Top 5 countries 120
Table 100: Sweden tobacco new product launches reports, by company 2008 121
Table 101: Sweden tobacco new product launches SKUs, by company 2008 121
Table 102: Sweden tobacco new product launches (reports), by flavor and fragrances 2008 121
Table 103: Sweden tobacco new product launches (reports), by Ingredients 2008 122
Table 104: Sweden tobacco new product launches (reports) 122
Table 105: Sweden Key Facts 124
Table 106: Sweden population, by age group, 2003?08 (millions) 128
Table 107: Sweden population forecast, by age group, 2008?13 (millions) 129
Table 108: Sweden population, by gender, 2003?08 (millions) 129
Table 109: Sweden population forecast, by gender, 2008?13 (millions) 130
Table 110: Sweden nominal GDP, 2003?08 (SEK bn, nominal prices) 130
Table 111: Sweden nominal GDP forecast, 2008?13 (SEK bn, nominal prices) 130
Table 112: Sweden real GDP, 2003?08 (SEK bn, 2000 prices) 131
Table 113: Sweden real GDP forecast, 2008?13 (SEK bn, 2000 prices) 131
Table 114: Sweden real GDP, 2003?08 (US$ bn, 2000 prices) 131
Table 115: Sweden real GDP forecast, 2008?13 (US$ bn, 2000 prices) 132
Table 116: Sweden consumer price index, 2003?08 (2000=100) 132
Table 117: Sweden consumer price index, 2008?13 (2000=100) 132
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