Tobacco in Taiwan to 2013

Introduction

This databook provides key data and information on the tobacco market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: cigarettes, cigars and cigarillos and loose tobacco

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the tobacco market, including company overview, key facts and business description

Highlights

The market for tobacco in Taiwan increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The cigarettes category led the tobacco market in Taiwan, accounting for a share of 98.7%.

The leading players in Taiwanese tobacco market include Taiwan Tobacco and Liquor,Japan Tobacco Inc. and Imperial Tobacco Group PLC.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the tobacco market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for tobacco in Taiwan increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The cigarettes category led the tobacco market in Taiwan, accounting for a share of 98.7%.

The leading players in Taiwanese tobacco market include Taiwan Tobacco and Liquor,Japan Tobacco Inc. and Imperial Tobacco Group PLC.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2003?08 18
Value Analysis, 2008?13 19
Value Analysis, US$ 2003?08 21
Value Analysis, US$ 2008?13 21
Volume Analysis, 2003?08 22
Volume Analysis, 2008?13 23
Company and Brand Share Analysis 25
Distribution Analysis 28
Expenditure & consumption per capita 30
Chapter 4 LEADING COMPANY PROFILES 33
Taiwan Tobacco & Liquor Corporation 33
Japan Tobacco Inc. 35
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 37
Value Analysis, 2003?08 37
Value Analysis, 2008?13 38
Value Analysis, US$ 2003?08 40
Value Analysis, US$ 2008?13 40
Volume Analysis, 2003?08 42
Volume Analysis, 2008?13 43
Company and Brand Share Analysis 45
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 53
Value Analysis, 2003?08 53
Value Analysis, 2008?13 54
Value Analysis, US$ 2003?08 56
Value Analysis, US$ 2008?13 56
Volume Analysis, 2003?08 58
Volume Analysis, 2008?13 59
Company and Brand Share Analysis 61
Distribution Analysis 63
Expenditure & consumption per capita 65
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 68
Value Analysis, 2003?08 68
Value Analysis, 2008?13 69
Value Analysis, US$ 2003?08 71
Value Analysis, US$ 2008?13 71
Volume Analysis, 2003?08 73
Volume Analysis, 2008?13 74
Company and Brand Share Analysis 76
Distribution Analysis 78
Expenditure & consumption per capita 80
Chapter 8 COUNTRY COMPARISON 83
Value 83
Volume 88
Market Share 93
Chapter 9 NEW PRODUCT DEVELOPMENT 94
Product launches over time 94
Recent product launches 96
Chapter 10 TAIWAN SOCIOECONOMIC PROFILE 97
Country Overview 97
Key Facts 98
Political Overview 99
Economic Overview 100
Chapter 11 TAIWAN MACROECONOMIC PROFILE 101
Macroeconomic Indicators 101
Chapter 12 RESEARCH METHODOLOGY 106
Methodology overview 106
Secondary research 107
Market modeling 108
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 13 APPENDIX 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111


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LIST OF FIGURES
Figure 1: Taiwan tobacco value and value forecast, 2003?13 (TWD m, nominal prices) 20
Figure 2: Taiwan tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 24
Figure 3: Taiwan tobacco company share, by value, 2007?08 (%) 26
Figure 4: Taiwan tobacco distribution channels, by value, 2007?08 (%) 29
Figure 5: Taiwan cigarettes value and value forecast, 2003?13 (TWD m, nominal prices) 39
Figure 6: Taiwan cigarettes category growth comparison, by value, 2003?13 41
Figure 7: Taiwan cigarettes volume and volume forecast, 2003?13 (Pieces m) 44
Figure 8: Taiwan cigarettes category growth comparison, by volume, 2003?13 44
Figure 9: Taiwan cigarettes company share, by value, 2007?08 (%) 46
Figure 10: Taiwan cigarettes distribution channels, by value, 2007?08 (%) 49
Figure 11: Taiwan cigars and cigarillos value and value forecast, 2003?13 (TWD m, nominal prices) 55
Figure 12: Taiwan cigars and cigarillos category growth comparison, by value, 2003?13 57
Figure 13: Taiwan cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 60
Figure 14: Taiwan cigars and cigarillos category growth comparison, by volume, 2003?13 60
Figure 15: Taiwan cigars and cigarillos distribution channels, by value, 2007?08 (%) 64
Figure 16: Taiwan loose tobacco value and value forecast, 2003?13 (TWD m, nominal prices) 70
Figure 17: Taiwan loose tobacco category growth comparison, by value, 2003?13 72
Figure 18: Taiwan loose tobacco volume and volume forecast, 2003?13 (Kg m) 75
Figure 19: Taiwan loose tobacco category growth comparison, by volume, 2003?13 75
Figure 20: Taiwan loose tobacco distribution channels, by value, 2007?08 (%) 79
Figure 21: Global tobacco market split (value terms, 2008) – Top 5 countries 84
Figure 22: Global tobacco market value, 2003–08 (Top 5 countries) 87
Figure 23: Global tobacco market split (volume terms, 2008) – Top 5 countries 89
Figure 24: Global tobacco market volume, 2003–08 (Top 5 countries) 92
Figure 25: Map of Taiwan 98
Figure 26: Annual data review process 107


LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Taiwan tobacco value, 2003?08 (TWD m, nominal prices) 18
Table 4: Taiwan tobacco value forecast, 2008?13 (TWD m, nominal prices) 19
Table 5: Taiwan tobacco value, 2003?08 (US$ m nominal prices) 21
Table 6: Taiwan tobacco value forecast, 2008?13 (US$ m nominal prices) 21
Table 7: Taiwan tobacco volume, 2003?08 (Kg/Pieces m) 22
Table 8: Taiwan tobacco volume forecast, 2008?13 (Kg/Pieces m) 23
Table 9: Taiwan tobacco brand share, by value, 2007?08 (%) 25
Table 10: Taiwan tobacco value, by brand 2007?08 (TWD m nominal prices) 25
Table 11: Taiwan tobacco company share by value, 2007?08 (%) 27
Table 12: Taiwan tobacco value, by company, 2007?08 (TWD m nominal prices) 27
Table 13: Taiwan tobacco distribution channels, by value, 2007?08 (%) 28
Table 14: Taiwan tobacco value, by distribution channel, 2007?08 (TWD m nominal prices) 28
Table 15: Taiwan tobacco expenditure per capita, 2003?08 (TWD, nominal prices) 30
Table 16: Taiwan tobacco forecast expenditure per capita, 2008?13 (TWD, nominal prices) 30
Table 17: Taiwan tobacco expenditure per capita, 2003?08 (US$ nominal prices) 31
Table 18: Taiwan tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 31
Table 19: Taiwan tobacco consumption per capita, 2003?08 (Kg/Pieces) 32
Table 20: Taiwan tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 32
Table 21: Taiwan Tobacco & Liquor Corporation Key Facts 33
Table 22: Japan Tobacco Inc. Key Facts 35
Table 23: Taiwan cigarettes value, 2003?08 (TWD m, nominal prices) 37
Table 24: Taiwan cigarettes value forecast, 2008?13 (TWD m, nominal prices) 38
Table 25: Taiwan cigarettes value, 2003?08 (US$ m nominal prices) 40
Table 26: Taiwan cigarettes value forecast, 2008?13 (US$ m nominal prices) 40
Table 27: Taiwan cigarettes volume, 2003?08 (Pieces m) 42
Table 28: Taiwan cigarettes volume forecast, 2008?13 (Pieces m) 43
Table 29: Taiwan cigarettes brand share, by value, 2007?08 (%) 45
Table 30: Taiwan cigarettes value, by brand 2007?08 (TWD m nominal prices) 45
Table 31: Taiwan cigarettes company share by value, 2007?08 (%) 47
Table 32: Taiwan cigarettes value, by company, 2007?08 (TWD m nominal prices) 47
Table 33: Taiwan cigarettes distribution channels, by value, 2007?08 (%) 48
Table 34: Taiwan cigarettes value, by distribution channel, 2007?08 (TWD m nominal prices) 48
Table 35: Taiwan cigarettes expenditure per capita, 2003?08 (TWD, nominal prices) 50
Table 36: Taiwan cigarettes forecast expenditure per capita, 2008?13 (TWD, nominal prices) 50
Table 37: Taiwan cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 51
Table 38: Taiwan cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 51
Table 39: Taiwan cigarettes consumption per capita, 2003?08 (Pieces) 52
Table 40: Taiwan cigarettes forecast consumption per capita, 2008?13 (Pieces) 52
Table 41: Taiwan cigars and cigarillos value, 2003?08 (TWD m, nominal prices) 53
Table 42: Taiwan cigars and cigarillos value forecast, 2008?13 (TWD m, nominal prices) 54
Table 43: Taiwan cigars and cigarillos value, 2003?08 (US$ m nominal prices) 56
Table 44: Taiwan cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 56
Table 45: Taiwan cigars and cigarillos volume, 2003?08 (Pieces m) 58
Table 46: Taiwan cigars and cigarillos volume forecast, 2008?13 (Pieces m) 59
Table 47: Taiwan cigars and cigarillos brand share, by value, 2007?08 (%) 61
Table 48: Taiwan cigars and cigarillos value, by brand 2007?08 (TWD m nominal prices) 61
Table 49: Taiwan cigars and cigarillos company share by value, 2007?08 (%) 62
Table 50: Taiwan cigars and cigarillos value, by company, 2007?08 (TWD m nominal prices) 62
Table 51: Taiwan cigars and cigarillos distribution channels, by value, 2007?08 (%) 63
Table 52: Taiwan cigars and cigarillos value, by distribution channel, 2007?08 (TWD m nominal prices) 63
Table 53: Taiwan cigars and cigarillos expenditure per capita, 2003?08 (TWD, nominal prices) 65
Table 54: Taiwan cigars and cigarillos forecast expenditure per capita, 2008?13 (TWD, nominal prices) 65
Table 55: Taiwan cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 66
Table 56: Taiwan cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 66
Table 57: Taiwan cigars and cigarillos consumption per capita, 2003?08 (Pieces) 67
Table 58: Taiwan cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 67
Table 59: Taiwan loose tobacco value, 2003?08 (TWD m, nominal prices) 68
Table 60: Taiwan loose tobacco value forecast, 2008?13 (TWD m, nominal prices) 69
Table 61: Taiwan loose tobacco value, 2003?08 (US$ m nominal prices) 71
Table 62: Taiwan loose tobacco value forecast, 2008?13 (US$ m nominal prices) 71
Table 63: Taiwan loose tobacco volume, 2003?08 (Kg m) 73
Table 64: Taiwan loose tobacco volume forecast, 2008?13 (Kg m) 74
Table 65: Taiwan loose tobacco brand share, by value, 2007?08 (%) 76
Table 66: Taiwan loose tobacco value, by brand 2007?08 (TWD m nominal prices) 76
Table 67: Taiwan loose tobacco company share by value, 2007?08 (%) 77
Table 68: Taiwan loose tobacco value, by company, 2007?08 (TWD m nominal prices) 77
Table 69: Taiwan loose tobacco distribution channels, by value, 2007?08 (%) 78
Table 70: Taiwan loose tobacco value, by distribution channel, 2007?08 (TWD m nominal prices) 78
Table 71: Taiwan loose tobacco expenditure per capita, 2003?08 (TWD, nominal prices) 80
Table 72: Taiwan loose tobacco forecast expenditure per capita, 2008?13 (TWD, nominal prices) 80
Table 73: Taiwan loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 81
Table 74: Taiwan loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 81
Table 75: Taiwan loose tobacco consumption per capita, 2003?08 (Kg) 82
Table 76: Taiwan loose tobacco forecast consumption per capita, 2008?13 (Kg) 82
Table 77: Global tobacco market value, 2008 83
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 86
Table 79: Global tobacco market volume, 2008 88
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 91
Table 81: Leading players - Top 5 countries 93
Table 82: Taiwan tobacco new product launches reports, by company (Top 5 companies), 2008 94
Table 83: Taiwan tobacco new product launches SKUs, by company (Top 5 companies), 2008 94
Table 84: Taiwan tobacco new product launches (reports), by flavor and fragrances 2008 95
Table 85: Taiwan tobacco new product launches (reports), by Ingredients 2008 95
Table 86: Taiwan tobacco new product launches (reports), by Package tags or Claims 2008 95
Table 87: Taiwan tobacco new product launches (reports) - Recent 5 launches (2008) 96
Table 88: Taiwan Key Facts 98
Table 89: Taiwan population, by age group, 2003?08 (millions) 101
Table 90: Taiwan population forecast, by age group, 2008?13 (millions) 102
Table 91: Taiwan population, by gender, 2003?08 (millions) 102
Table 92: Taiwan population forecast, by gender, 2008?13 (millions) 103
Table 93: Taiwan nominal GDP, 2003?08 (TWD bn, nominal prices) 103
Table 94: Taiwan nominal GDP forecast, 2008?13 (TWD bn, nominal prices) 103
Table 95: Taiwan real GDP, 2003?08 (TWD bn, 2000 prices) 104
Table 96: Taiwan real GDP forecast, 2008?13 (TWD bn, 2000 prices) 104
Table 97: Taiwan real GDP, 2003?08 (US$ bn, 2000 prices) 104
Table 98: Taiwan real GDP forecast, 2008?13 (US$ bn, 2000 prices) 105
Table 99: Taiwan consumer price index, 2003?08 (2000=100) 105
Table 100: Taiwan consumer price index, 2008?13 (2000=100) 105


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