Tobacco in Turkey to 2013

Introduction

This databook provides key data and information on the tobacco market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for tobacco in Turkey increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The cigarettes category led the tobacco market in Turkey, accounting for a share of 97.6%.

The leading players in Turkish tobacco market include Philip Morris International, British American Tobacco Plc and Japan Tobacco Inc.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003?08 20
Value Analysis, 2008?13 21
Value Analysis, US$ 2003?08 23
Value Analysis, US$ 2008?13 23
Volume Analysis, 2003?08 25
Volume Analysis, 2008?13 26
Company and Brand Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Philip Morris International Inc. 36
British American Tobacco Plc 38
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 40
Value Analysis, 2003?08 40
Value Analysis, 2008?13 41
Value Analysis, US$ 2003?08 43
Value Analysis, US$ 2008?13 43
Volume Analysis, 2003?08 45
Volume Analysis, 2008?13 46
Company and Brand Share Analysis 48
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 55
Value Analysis, 2003?08 55
Value Analysis, 2008?13 56
Value Analysis, US$ 2003?08 58
Value Analysis, US$ 2008?13 58
Volume Analysis, 2003?08 60
Volume Analysis, 2008?13 61
Company and Brand Share Analysis 63
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 71
Value Analysis, 2003?08 71
Value Analysis, 2008?13 72
Value Analysis, US$ 2003?08 74
Value Analysis, US$ 2008?13 74
Volume Analysis, 2003?08 76
Volume Analysis, 2008?13 77
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share 97
Chapter 9 NEW PRODUCT DEVELOPMENT 98
Product launches over time 98
Recent product launches 99
Chapter 10 TURKEY SOCIOECONOMIC PROFILE 100
Country Overview 100
Key Facts 101
Political Overview 102
Economic Overview 103
Chapter 11 TURKEY MACROECONOMIC PROFILE 104
Macroeconomic Indicators 104
Chapter 12 RESEARCH METHODOLOGY 109
Methodology overview 109
Secondary research 110
Market modeling 111
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 13 APPENDIX 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114
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LIST OF FIGURES
Figure 1: Turkey tobacco value and value forecast, 2003?13 (TRY m, nominal prices) 22
Figure 2: Turkey tobacco category growth comparison, by value, 2003?13 24
Figure 3: Turkey tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 27
Figure 4: Turkey tobacco distribution channels, by value, 2007?08 (%) 32
Figure 5: Turkey cigarettes value and value forecast, 2003?13 (TRY m, nominal prices) 42
Figure 6: Turkey cigarettes category growth comparison, by value, 2003?13 44
Figure 7: Turkey cigarettes volume and volume forecast, 2003?13 (Pieces m) 47
Figure 8: Turkey cigarettes category growth comparison, by volume, 2003?13 47
Figure 9: Turkey cigarettes distribution channels, by value, 2007?08 (%) 51
Figure 10: Turkey cigars and cigarillos value and value forecast, 2003?13 (TRY m, nominal prices) 57
Figure 11: Turkey cigars and cigarillos category growth comparison, by value, 2003?13 59
Figure 12: Turkey cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 62
Figure 13: Turkey cigars and cigarillos category growth comparison, by volume, 2003?13 62
Figure 14: Turkey cigars and cigarillos company share, by value, 2007?08 (%) 64
Figure 15: Turkey cigars and cigarillos distribution channels, by value, 2007?08 (%) 67
Figure 16: Turkey loose tobacco value and value forecast, 2003?13 (TRY m, nominal prices) 73
Figure 17: Turkey loose tobacco category growth comparison, by value, 2003?13 75
Figure 18: Turkey loose tobacco volume and volume forecast, 2003?13 (Kg m) 78
Figure 19: Turkey loose tobacco category growth comparison, by volume, 2003?13 78
Figure 20: Turkey loose tobacco company share, by value, 2007?08 (%) 80
Figure 21: Turkey loose tobacco distribution channels, by value, 2007?08 (%) 83
Figure 22: Global tobacco market split (value terms, 2008) – Top 5 countries 88
Figure 23: Global tobacco market value, 2003–08 (Top 5 countries) 91
Figure 24: Global tobacco market split (volume terms, 2008) – Top 5 countries 93
Figure 25: Global tobacco market volume, 2003–08 (Top 5 countries) 96
Figure 26: Map of Turkey 101
Figure 27: Annual data review process 110
LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Turkey tobacco value, 2003?08 (TRY m, nominal prices) 20
Table 4: Turkey tobacco value forecast, 2008?13 (TRY m, nominal prices) 21
Table 5: Turkey tobacco value, 2003?08 (US$ m nominal prices) 23
Table 6: Turkey tobacco value forecast, 2008?13 (US$ m nominal prices) 23
Table 7: Turkey tobacco volume, 2003?08 (Kg/Pieces m) 25
Table 8: Turkey tobacco volume forecast, 2008?13 (Kg/Pieces m) 26
Table 9: Turkey tobacco brand share, by value, 2007?08 (%) 28
Table 10: Turkey tobacco value, by brand 2007?08 (TRY m nominal prices) 29
Table 11: Turkey tobacco company share by value, 2007?08 (%) 30
Table 12: Turkey tobacco value, by company, 2007?08 (TRY m nominal prices) 30
Table 13: Turkey tobacco distribution channels, by value, 2007?08 (%) 31
Table 14: Turkey tobacco value, by distribution channel, 2007?08 (TRY m nominal prices) 31
Table 15: Turkey tobacco expenditure per capita, 2003?08 (TRY, nominal prices) 33
Table 16: Turkey tobacco forecast expenditure per capita, 2008?13 (TRY, nominal prices) 33
Table 17: Turkey tobacco expenditure per capita, 2003?08 (US$ nominal prices) 34
Table 18: Turkey tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 34
Table 19: Turkey tobacco consumption per capita, 2003?08 (Kg/Pieces) 35
Table 20: Turkey tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 35
Table 21: Philip Morris International Inc. Key Facts 36
Table 22: British American Tobacco Plc Key Facts 38
Table 23: Turkey cigarettes value, 2003?08 (TRY m, nominal prices) 40
Table 24: Turkey cigarettes value forecast, 2008?13 (TRY m, nominal prices) 41
Table 25: Turkey cigarettes value, 2003?08 (US$ m nominal prices) 43
Table 26: Turkey cigarettes value forecast, 2008?13 (US$ m nominal prices) 43
Table 27: Turkey cigarettes volume, 2003?08 (Pieces m) 45
Table 28: Turkey cigarettes volume forecast, 2008?13 (Pieces m) 46
Table 29: Turkey cigarettes brand share, by value, 2007?08 (%) 48
Table 30: Turkey cigarettes value, by brand 2007?08 (TRY m nominal prices) 48
Table 31: Turkey cigarettes company share by value, 2007?08 (%) 49
Table 32: Turkey cigarettes value, by company, 2007?08 (TRY m nominal prices) 49
Table 33: Turkey cigarettes distribution channels, by value, 2007?08 (%) 50
Table 34: Turkey cigarettes value, by distribution channel, 2007?08 (TRY m nominal prices) 50
Table 35: Turkey cigarettes expenditure per capita, 2003?08 (TRY, nominal prices) 52
Table 36: Turkey cigarettes forecast expenditure per capita, 2008?13 (TRY, nominal prices) 52
Table 37: Turkey cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 53
Table 38: Turkey cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 53
Table 39: Turkey cigarettes consumption per capita, 2003?08 (Pieces) 54
Table 40: Turkey cigarettes forecast consumption per capita, 2008?13 (Pieces) 54
Table 41: Turkey cigars and cigarillos value, 2003?08 (TRY m, nominal prices) 55
Table 42: Turkey cigars and cigarillos value forecast, 2008?13 (TRY m, nominal prices) 56
Table 43: Turkey cigars and cigarillos value, 2003?08 (US$ m nominal prices) 58
Table 44: Turkey cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 58
Table 45: Turkey cigars and cigarillos volume, 2003?08 (Pieces m) 60
Table 46: Turkey cigars and cigarillos volume forecast, 2008?13 (Pieces m) 61
Table 47: Turkey cigars and cigarillos brand share, by value, 2007?08 (%) 63
Table 48: Turkey cigars and cigarillos value, by brand 2007?08 (TRY m nominal prices) 63
Table 49: Turkey cigars and cigarillos company share by value, 2007?08 (%) 65
Table 50: Turkey cigars and cigarillos value, by company, 2007?08 (TRY m nominal prices) 65
Table 51: Turkey cigars and cigarillos distribution channels, by value, 2007?08 (%) 66
Table 52: Turkey cigars and cigarillos value, by distribution channel, 2007?08 (TRY m nominal prices) 66
Table 53: Turkey cigars and cigarillos expenditure per capita, 2003?08 (TRY, nominal prices) 68
Table 54: Turkey cigars and cigarillos forecast expenditure per capita, 2008?13 (TRY, nominal prices) 68
Table 55: Turkey cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 69
Table 56: Turkey cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 69
Table 57: Turkey cigars and cigarillos consumption per capita, 2003?08 (Pieces) 70
Table 58: Turkey cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 70
Table 59: Turkey loose tobacco value, 2003?08 (TRY m, nominal prices) 71
Table 60: Turkey loose tobacco value forecast, 2008?13 (TRY m, nominal prices) 72
Table 61: Turkey loose tobacco value, 2003?08 (US$ m nominal prices) 74
Table 62: Turkey loose tobacco value forecast, 2008?13 (US$ m nominal prices) 74
Table 63: Turkey loose tobacco volume, 2003?08 (Kg m) 76
Table 64: Turkey loose tobacco volume forecast, 2008?13 (Kg m) 77
Table 65: Turkey loose tobacco brand share, by value, 2007?08 (%) 79
Table 66: Turkey loose tobacco value, by brand 2007?08 (TRY m nominal prices) 79
Table 67: Turkey loose tobacco company share by value, 2007?08 (%) 81
Table 68: Turkey loose tobacco value, by company, 2007?08 (TRY m nominal prices) 81
Table 69: Turkey loose tobacco distribution channels, by value, 2007?08 (%) 82
Table 70: Turkey loose tobacco value, by distribution channel, 2007?08 (TRY m nominal prices) 82
Table 71: Turkey loose tobacco expenditure per capita, 2003?08 (TRY, nominal prices) 84
Table 72: Turkey loose tobacco forecast expenditure per capita, 2008?13 (TRY, nominal prices) 84
Table 73: Turkey loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 85
Table 74: Turkey loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 85
Table 75: Turkey loose tobacco consumption per capita, 2003?08 (Kg) 86
Table 76: Turkey loose tobacco forecast consumption per capita, 2008?13 (Kg) 86
Table 77: Global tobacco market value, 2008 87
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 90
Table 79: Global tobacco market volume, 2008 92
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 95
Table 81: Leading players - Top 5 countries 97
Table 82: Turkey tobacco new product launches reports, by company 2008 98
Table 83: Turkey tobacco new product launches SKUs, by company 2008 98
Table 84: Turkey tobacco new product launches (reports), by flavor and fragrances 2008 98
Table 85: Turkey tobacco new product launches (reports), by Ingredients 2008 99
Table 86: Turkey tobacco new product launches (reports) 99
Table 87: Turkey Key Facts 101
Table 88: Turkey population, by age group, 2003?08 (millions) 104
Table 89: Turkey population forecast, by age group, 2008?13 (millions) 105
Table 90: Turkey population, by gender, 2003?08 (millions) 105
Table 91: Turkey population forecast, by gender, 2008?13 (millions) 106
Table 92: Turkey nominal GDP, 2003?08 (TRY bn, nominal prices) 106
Table 93: Turkey nominal GDP forecast, 2008?13 (TRY bn, nominal prices) 106
Table 94: Turkey real GDP, 2003?08 (TRY bn, 2000 prices) 107
Table 95: Turkey real GDP forecast, 2008?13 (TRY bn, 2000 prices) 107
Table 96: Turkey real GDP, 2003?08 (US$ bn, 2000 prices) 107
Table 97: Turkey real GDP forecast, 2008?13 (US$ bn, 2000 prices) 108
Table 98: Turkey consumer price index, 2003?08 (2000=100) 108
Table 99: Turkey consumer price index, 2008?13 (2000=100) 108
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