Tobacco in Vietnam to 2013

Introduction

This databook provides key data and information on the tobacco market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for tobacco in Vietnam increased at a compound annual growth rate of 5.9% between 2003 and 2008.

The cigarettes category led the tobacco market in Vietnam, accounting for a share of 98%.

The leading players in Vietnamese tobacco market include Vinataba, British American Tobacco Plc and Imperial Tobacco Group Plc.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003?08 20
Value Analysis, 2008?13 21
Value Analysis, US$ 2003?08 23
Value Analysis, US$ 2008?13 23
Volume Analysis, 2003?08 25
Volume Analysis, 2008?13 26
Company and Brand Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
British American Tobacco plc. 36
Imperial Tobacco Group plc 38
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 40
Value Analysis, 2003?08 40
Value Analysis, 2008?13 41
Value Analysis, US$ 2003?08 43
Value Analysis, US$ 2008?13 43
Volume Analysis, 2003?08 45
Volume Analysis, 2008?13 46
Company and Brand Share Analysis 48
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 56
Value Analysis, 2003?08 56
Value Analysis, 2008?13 57
Value Analysis, US$ 2003?08 59
Value Analysis, US$ 2008?13 59
Volume Analysis, 2003?08 61
Volume Analysis, 2008?13 62
Company and Brand Share Analysis 64
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 72
Value Analysis, 2003?08 72
Value Analysis, 2008?13 73
Value Analysis, US$ 2003?08 75
Value Analysis, US$ 2008?13 75
Volume Analysis, 2003?08 77
Volume Analysis, 2008?13 78
Company and Brand Share Analysis 80
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 8 COUNTRY COMPARISON 88
Value 88
Volume 93
Market Share 98
Chapter 9 NEW PRODUCT DEVELOPMENT 99
Product launches over time 99
Recent product launches 100
Chapter 10 VIETNAM SOCIOECONOMIC PROFILE 101
Country Overview 101
Key Facts 102
Political Overview 104
Vietnam Economic Overview 105
Chapter 11 VIETNAM MACROECONOMIC PROFILE 106
Macroeconomic Indicators 106
Chapter 12 RESEARCH METHODOLOGY 111
Methodology overview 111
Secondary research 112
Market modeling 113
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 13 APPENDIX 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116
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LIST OF FIGURES
Figure 1: Vietnam tobacco value and value forecast, 2003?13 (VND m, nominal prices) 22
Figure 2: Vietnam tobacco category growth comparison, by value, 2003?13 24
Figure 3: Vietnam tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 27
Figure 4: Vietnam tobacco company share, by value, 2007?08 (%) 29
Figure 5: Vietnam tobacco distribution channels, by value, 2007?08 (%) 32
Figure 6: Vietnam cigarettes value and value forecast, 2003?13 (VND m, nominal prices) 42
Figure 7: Vietnam cigarettes category growth comparison, by value, 2003?13 44
Figure 8: Vietnam cigarettes volume and volume forecast, 2003?13 (Pieces m) 47
Figure 9: Vietnam cigarettes category growth comparison, by volume, 2003?13 47
Figure 10: Vietnam cigarettes company share, by value, 2007?08 (%) 49
Figure 11: Vietnam cigarettes distribution channels, by value, 2007?08 (%) 52
Figure 12: Vietnam cigars and cigarillos value and value forecast, 2003?13 (VND m, nominal prices) 58
Figure 13: Vietnam cigars and cigarillos category growth comparison, by value, 2003?13 60
Figure 14: Vietnam cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 63
Figure 15: Vietnam cigars and cigarillos category growth comparison, by volume, 2003?13 63
Figure 16: Vietnam cigars and cigarillos company share, by value, 2007?08 (%) 65
Figure 17: Vietnam cigars and cigarillos distribution channels, by value, 2007?08 (%) 68
Figure 18: Vietnam loose tobacco value and value forecast, 2003?13 (VND m, nominal prices) 74
Figure 19: Vietnam loose tobacco category growth comparison, by value, 2003?13 76
Figure 20: Vietnam loose tobacco volume and volume forecast, 2003?13 (Kg m) 79
Figure 21: Vietnam loose tobacco category growth comparison, by volume, 2003?13 79
Figure 22: Vietnam loose tobacco company share, by value, 2007?08 (%) 81
Figure 23: Vietnam loose tobacco distribution channels, by value, 2007?08 (%) 84
Figure 24: Global tobacco market split (value terms, 2008) – Top 5 countries 89
Figure 25: Global tobacco market value, 2003–08 (Top 5 countries) 92
Figure 26: Global tobacco market split (volume terms, 2008) – Top 5 countries 94
Figure 27: Global tobacco market volume, 2003–08 (Top 5 countries) 97
Figure 28: Map of Vietnam 103
Figure 29: Annual data review process 112
LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Vietnam tobacco value, 2003?08 (VND m, nominal prices) 20
Table 4: Vietnam tobacco value forecast, 2008?13 (VND m, nominal prices) 21
Table 5: Vietnam tobacco value, 2003?08 (US$ m nominal prices) 23
Table 6: Vietnam tobacco value forecast, 2008?13 (US$ m nominal prices) 23
Table 7: Vietnam tobacco volume, 2003?08 (Kg/Pieces m) 25
Table 8: Vietnam tobacco volume forecast, 2008?13 (Kg/Pieces m) 26
Table 9: Vietnam tobacco brand share, by value, 2007?08 (%) 28
Table 10: Vietnam tobacco value, by brand 2007?08 (VND m nominal prices) 28
Table 11: Vietnam tobacco company share by value, 2007?08 (%) 30
Table 12: Vietnam tobacco value, by company, 2007?08 (VND m nominal prices) 30
Table 13: Vietnam tobacco distribution channels, by value, 2007?08 (%) 31
Table 14: Vietnam tobacco value, by distribution channel, 2007?08 (VND m nominal prices) 31
Table 15: Vietnam tobacco expenditure per capita, 2003?08 (VND, nominal prices) 33
Table 16: Vietnam tobacco forecast expenditure per capita, 2008?13 (VND, nominal prices) 33
Table 17: Vietnam tobacco expenditure per capita, 2003?08 (US$ nominal prices) 34
Table 18: Vietnam tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 34
Table 19: Vietnam tobacco consumption per capita, 2003?08 (Kg/Pieces) 35
Table 20: Vietnam tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 35
Table 21: British American Tobacco plc. Key Facts 36
Table 22: Imperial Tobacco Group plc Key Facts 38
Table 23: Vietnam cigarettes value, 2003?08 (VND m, nominal prices) 40
Table 24: Vietnam cigarettes value forecast, 2008?13 (VND m, nominal prices) 41
Table 25: Vietnam cigarettes value, 2003?08 (US$ m nominal prices) 43
Table 26: Vietnam cigarettes value forecast, 2008?13 (US$ m nominal prices) 43
Table 27: Vietnam cigarettes volume, 2003?08 (Pieces m) 45
Table 28: Vietnam cigarettes volume forecast, 2008?13 (Pieces m) 46
Table 29: Vietnam cigarettes brand share, by value, 2007?08 (%) 48
Table 30: Vietnam cigarettes value, by brand 2007?08 (VND m nominal prices) 48
Table 31: Vietnam cigarettes company share by value, 2007?08 (%) 50
Table 32: Vietnam cigarettes value, by company, 2007?08 (VND m nominal prices) 50
Table 33: Vietnam cigarettes distribution channels, by value, 2007?08 (%) 51
Table 34: Vietnam cigarettes value, by distribution channel, 2007?08 (VND m nominal prices) 51
Table 35: Vietnam cigarettes expenditure per capita, 2003?08 (VND, nominal prices) 53
Table 36: Vietnam cigarettes forecast expenditure per capita, 2008?13 (VND, nominal prices) 53
Table 37: Vietnam cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 54
Table 38: Vietnam cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 54
Table 39: Vietnam cigarettes consumption per capita, 2003?08 (Pieces) 55
Table 40: Vietnam cigarettes forecast consumption per capita, 2008?13 (Pieces) 55
Table 41: Vietnam cigars and cigarillos value, 2003?08 (VND m, nominal prices) 56
Table 42: Vietnam cigars and cigarillos value forecast, 2008?13 (VND m, nominal prices) 57
Table 43: Vietnam cigars and cigarillos value, 2003?08 (US$ m nominal prices) 59
Table 44: Vietnam cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 59
Table 45: Vietnam cigars and cigarillos volume, 2003?08 (Pieces m) 61
Table 46: Vietnam cigars and cigarillos volume forecast, 2008?13 (Pieces m) 62
Table 47: Vietnam cigars and cigarillos brand share, by value, 2007?08 (%) 64
Table 48: Vietnam cigars and cigarillos value, by brand 2007?08 (VND m nominal prices) 64
Table 49: Vietnam cigars and cigarillos company share by value, 2007?08 (%) 66
Table 50: Vietnam cigars and cigarillos value, by company, 2007?08 (VND m nominal prices) 66
Table 51: Vietnam cigars and cigarillos distribution channels, by value, 2007?08 (%) 67
Table 52: Vietnam cigars and cigarillos value, by distribution channel, 2007?08 (VND m nominal prices) 67
Table 53: Vietnam cigars and cigarillos expenditure per capita, 2003?08 (VND, nominal prices) 69
Table 54: Vietnam cigars and cigarillos forecast expenditure per capita, 2008?13 (VND, nominal prices) 69
Table 55: Vietnam cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 70
Table 56: Vietnam cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 70
Table 57: Vietnam cigars and cigarillos consumption per capita, 2003?08 (Pieces) 71
Table 58: Vietnam cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 71
Table 59: Vietnam loose tobacco value, 2003?08 (VND m, nominal prices) 72
Table 60: Vietnam loose tobacco value forecast, 2008?13 (VND m, nominal prices) 73
Table 61: Vietnam loose tobacco value, 2003?08 (US$ m nominal prices) 75
Table 62: Vietnam loose tobacco value forecast, 2008?13 (US$ m nominal prices) 75
Table 63: Vietnam loose tobacco volume, 2003?08 (Kg m) 77
Table 64: Vietnam loose tobacco volume forecast, 2008?13 (Kg m) 78
Table 65: Vietnam loose tobacco brand share, by value, 2007?08 (%) 80
Table 66: Vietnam loose tobacco value, by brand 2007?08 (VND m nominal prices) 80
Table 67: Vietnam loose tobacco company share by value, 2007?08 (%) 82
Table 68: Vietnam loose tobacco value, by company, 2007?08 (VND m nominal prices) 82
Table 69: Vietnam loose tobacco distribution channels, by value, 2007?08 (%) 83
Table 70: Vietnam loose tobacco value, by distribution channel, 2007?08 (VND m nominal prices) 83
Table 71: Vietnam loose tobacco expenditure per capita, 2003?08 (VND, nominal prices) 85
Table 72: Vietnam loose tobacco forecast expenditure per capita, 2008?13 (VND, nominal prices) 85
Table 73: Vietnam loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 86
Table 74: Vietnam loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 86
Table 75: Vietnam loose tobacco consumption per capita, 2003?08 (Kg) 87
Table 76: Vietnam loose tobacco forecast consumption per capita, 2008?13 (Kg) 87
Table 77: Global tobacco market value, 2008 88
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 91
Table 79: Global tobacco market volume, 2008 93
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 96
Table 81: Leading players - Top 5 countries 98
Table 82: Vietnam tobacco new product launches reports, by company 2008 99
Table 83: Vietnam tobacco new product launches SKUs, by company 2008 99
Table 84: Vietnam tobacco new product launches (reports), by Ingredients 2008 100
Table 85: Vietnam tobacco new product launches (reports) - Recent 2 launches (2008) 100
Table 86: Vietnam Key Facts 102
Table 87: Vietnam population, by age group, 2003?08 (millions) 106
Table 88: Vietnam population forecast, by age group, 2008?13 (millions) 107
Table 89: Vietnam population, by gender, 2003?08 (millions) 107
Table 90: Vietnam population forecast, by gender, 2008?13 (millions) 108
Table 91: Vietnam nominal GDP, 2003?08 (VND bn, nominal prices) 108
Table 92: Vietnam nominal GDP forecast, 2008?13 (VND bn, nominal prices) 108
Table 93: Vietnam real GDP, 2003?08 (VND bn, 2000 prices) 109
Table 94: Vietnam real GDP forecast, 2008?13 (VND bn, 2000 prices) 109
Table 95: Vietnam real GDP, 2003?08 (US$ bn, 2000 prices) 109
Table 96: Vietnam real GDP forecast, 2008?13 (US$ bn, 2000 prices) 110
Table 97: Vietnam consumer price index, 2003?08 (2000=100) 110
Table 98: Vietnam consumer price index, 2008?13 (2000=100) 110
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