Toothbrushes in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the toothbrushes market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on two categories: manual and electric toothbrushes

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is expected to exhibit steady growth between 2009 and 2014.

Russia is set to be the most lucrative investment destination for the toothbrushes market in future.

China leads the toothbrushes market in terms of value among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the toothbrushes market in high growth / emerging nations

*Identify key players within the toothbrushes market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the toothbrushes market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is expected to exhibit steady growth between 2009 and 2014 2
Russia is set to be the most lucrative investment destination for the toothbrushes market in future 2
China leads the toothbrushes market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC toothbrushes market, value overview 17
BRIC toothbrushes market, volume overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 36
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 5 Russia 44
Value analysis (Russian Ruble), 2004?09 44
Value analysis (Russian Ruble), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 India 61
Value analysis (Indian Rupee), 2004?09 61
Value analysis (Indian Rupee), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 China 77
Value analysis (Chinese Yuan Renminbi), 2004?09 77
Value analysis (Chinese Yuan Renminbi), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 86
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 New Product Development 96
Product launches 2009: Brazil 96
Recent product launches 98
Product launches 2009: Russia 99
Recent product launches 101
Product launches 2009: India 102
Recent product launches 104
Product launches 2009: China 105
Recent product launches 107
Chapter 9 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 10 Appendix 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Toothbrushes market, BRIC, value ($m), 2004?14 17
Figure 2: Toothbrushes market, BRIC, value ($m) , 2004?09 19
Figure 3: Toothbrushes market, BRIC, value ($m) , 2009?14 20
Figure 4: Toothbrushes market, BRIC, value growth analysis, 2004?14 21
Figure 5: Toothbrushes market, BRIC, volume (units, million), 2004?14 22
Figure 6: Toothbrushes market, BRIC, volume (units, million), 2004?09 24
Figure 7: Toothbrushes market, BRIC, volume (units, million), 2009–14 25
Figure 8: Toothbrushes market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Toothbrushes, Brazil, value by segment (BRLm), 2004?14 29
Figure 10: Toothbrushes, Brazil, category growth comparison, by value, 2004?14 31
Figure 11: Toothbrushes, Brazil, volume by segment (units, million), 2004?14 34
Figure 12: Toothbrushes, Brazil, category growth comparison, by volume, 2004?14 35
Figure 13: Toothbrushes, Brazil, company share by value (%), 2008?09 37
Figure 14: Toothbrushes, Brazil, distribution channels by value (%), 2008?09 40
Figure 15: Toothbrushes, Russia, value by segment (RUBm), 2004?14 46
Figure 16: Toothbrushes, Russia, category growth comparison, by value, 2004?14 48
Figure 17: Toothbrushes, Russia, volume by segment (units, million), 2004?14 51
Figure 18: Toothbrushes, Russia, category growth comparison, by volume, 2004?14 52
Figure 19: Toothbrushes, Russia, company share by value (%), 2008?09 54
Figure 20: Toothbrushes, Russia, distribution channels by value (%), 2008?09 57
Figure 21: Toothbrushes, India, value by segment (INRm), 2004?14 63
Figure 22: Toothbrushes, India, category growth comparison, by value, 2004?14 65
Figure 23: Toothbrushes, India, volume by segment (units, million), 2004?14 68
Figure 24: Toothbrushes, India, company share by value (%), 2008?09 70
Figure 25: Toothbrushes, India, distribution channels by value (%), 2008?09 73
Figure 26: Toothbrushes, China, value by segment (CNYm), 2004?14 79
Figure 27: Toothbrushes, China, category growth comparison, by value, 2004?14 81
Figure 28: Toothbrushes, China, volume by segment (units, million), 2004?14 84
Figure 29: Toothbrushes, China, category growth comparison, by volume, 2004?14 85
Figure 30: Toothbrushes, China, company share by value (%), 2008?09 88
Figure 31: Toothbrushes, China, distribution channels by value (%), 2008?09 92
Figure 32: Annual data review process 109

LIST OF TABLES
Table 1: Toothbrushes category definitions 5
Table 2: Toothbrushes distribution channels 6
Table 3: Toothbrushes market, BRIC, value ($m), 2004?14 18
Table 4: Toothbrushes market, BRIC, value ($m), 2004?09 19
Table 5: Toothbrushes market, BRIC, value ($m), 2009?14 20
Table 6: Toothbrushes market, BRIC, volume (units, million), 2004?14 23
Table 7: Toothbrushes market, BRIC, volume (units, million), 2004?09 24
Table 8: Toothbrushes market, BRIC, volume (units, million), 2009–14 25
Table 9: Toothbrushes, Brazil, value by segment (BRLm), 2004?09 27
Table 10: Toothbrushes, Brazil, value forecast by segment (BRLm), 2009?14 28
Table 11: Toothbrushes, Brazil, value by segment ($m), 2004?09 30
Table 12: Toothbrushes, Brazil, value forecast by segment ($m), 2009?14 30
Table 13: Toothbrushes, Brazil, volume by segment (units, million), 2004?09 32
Table 14: Toothbrushes, Brazil, volume forecast by segment (units, million), 2009?14 33
Table 15: Toothbrushes, Brazil, brand share by value (%), 2008?09 36
Table 16: Toothbrushes, Brazil, value by brand (BRLm), 2008?09 36
Table 17: Toothbrushes, Brazil, company share by value (%), 2008?09 38
Table 18: Toothbrushes, Brazil, value by company (BRLm), 2008?09 38
Table 19: Toothbrushes, Brazil, distribution channels by value (%), 2008?09 39
Table 20: Toothbrushes, Brazil, value by distribution channel (BRLm), 2008?09 39
Table 21: Toothbrushes, Brazil, expenditure per capita (BRL), 2004?09 41
Table 22: Toothbrushes, Brazil, forecast expenditure per capita (BRL), 2009?14 41
Table 23: Toothbrushes, Brazil, expenditure per capita ($), 2004?09 42
Table 24: Toothbrushes, Brazil, forecast expenditure per capita ($), 2009?14 42
Table 25: Toothbrushes, Brazil, consumption per capita (units), 2004?09 43
Table 26: Toothbrushes, Brazil, forecast consumption per capita (units), 2009?14 43
Table 27: Toothbrushes, Russia, value by segment (RUBm), 2004?09 44
Table 28: Toothbrushes, Russia, value forecast by segment (RUBm), 2009?14 45
Table 29: Toothbrushes, Russia, value by segment ($m), 2004?09 47
Table 30: Toothbrushes, Russia, value forecast by segment ($m), 2009?14 47
Table 31: Toothbrushes, Russia, volume by segment (units, million), 2004?09 49
Table 32: Toothbrushes, Russia, volume forecast by segment (units, million), 2009?14 50
Table 33: Toothbrushes, Russia, brand share by value (%), 2008?09 53
Table 34: Toothbrushes, Russia, value by brand (RUBm), 2008?09 53
Table 35: Toothbrushes, Russia, company share by value (%), 2008?09 55
Table 36: Toothbrushes, Russia, value by company (RUBm), 2008?09 55
Table 37: Toothbrushes, Russia, distribution channels by value (%), 2008?09 56
Table 38: Toothbrushes, Russia, value by distribution channel (RUBm), 2008?09 56
Table 39: Toothbrushes, Russia, expenditure per capita (RUB), 2004?09 58
Table 40: Toothbrushes, Russia, forecast expenditure per capita (RUB), 2009?14 58
Table 41: Toothbrushes, Russia, expenditure per capita ($), 2004?09 59
Table 42: Toothbrushes, Russia, forecast expenditure per capita ($), 2009?14 59
Table 43: Toothbrushes, Russia, consumption per capita (units), 2004?09 60
Table 44: Toothbrushes, Russia, forecast consumption per capita (units), 2009?14 60
Table 45: Toothbrushes, India, value by segment (INRm), 2004?09 61
Table 46: Toothbrushes, India, value forecast by segment (INRm), 2009?14 62
Table 47: Toothbrushes, India, value by segment ($m), 2004?09 64
Table 48: Toothbrushes, India, value forecast by segment ($m), 2009?14 64
Table 49: Toothbrushes, India, volume by segment (units, million), 2004?09 66
Table 50: Toothbrushes, India, volume forecast by segment (units, million), 2009?14 67
Table 51: Toothbrushes, India, brand share by value (%), 2008?09 69
Table 52: Toothbrushes, India, value by brand (INRm), 2008?09 69
Table 53: Toothbrushes, India, company share by value (%), 2008?09 71
Table 54: Toothbrushes, India, value by company (INRm), 2008?09 71
Table 55: Toothbrushes, India, distribution channels by value (%), 2008?09 72
Table 56: Toothbrushes, India, value by distribution channel (INRm), 2008?09 72
Table 57: Toothbrushes, India, expenditure per capita (INR), 2004?09 74
Table 58: Toothbrushes, India, forecast expenditure per capita (INR), 2009?14 74
Table 59: Toothbrushes, India, expenditure per capita ($), 2004?09 75
Table 60: Toothbrushes, India, forecast expenditure per capita ($), 2009?14 75
Table 61: Toothbrushes, India, consumption per capita (units), 2004?09 76
Table 62: Toothbrushes, India, forecast consumption per capita (units), 2009?14 76
Table 63: Toothbrushes, China, value by segment (CNYm), 2004?09 77
Table 64: Toothbrushes, China, value forecast by segment (CNYm), 2009?14 78
Table 65: Toothbrushes, China, value by segment ($m), 2004?09 80
Table 66: Toothbrushes, China, value forecast by segment ($m), 2009?14 80
Table 67: Toothbrushes, China, volume by segment (units, million), 2004?09 82
Table 68: Toothbrushes, China, volume forecast by segment (units, million), 2009?14 83
Table 69: Toothbrushes, China, brand share by value (%), 2008?09 86
Table 70: Toothbrushes, China, value by brand (CNYm), 2008?09 87
Table 71: Toothbrushes, China, company share by value (%), 2008?09 89
Table 72: Toothbrushes, China, value by company (CNYm), 2008?09 90
Table 73: Toothbrushes, China, distribution channels by value (%), 2008?09 91
Table 74: Toothbrushes, China, value by distribution channel (CNYm), 2008?09 91
Table 75: Toothbrushes, China, expenditure per capita (CNY), 2004?09 93
Table 76: Toothbrushes, China, forecast expenditure per capita (CNY), 2009?14 93
Table 77: Toothbrushes, China, expenditure per capita ($), 2004?09 94
Table 78: Toothbrushes, China, forecast expenditure per capita ($), 2009?14 94
Table 79: Toothbrushes, China, consumption per capita (units), 2004?09 95
Table 80: Toothbrushes, China, forecast consumption per capita (units), 2009?14 95
Table 81: Brazil toothbrushes new product launches reports, by company (top five companies), 2009 96
Table 82: Brazil toothbrushes new product launches SKUs, by company (top five companies), 2009 96
Table 83: Brazil toothbrushes new product launches (reports), by flavor and fragrances, 2009 97
Table 84: Brazil toothbrushes new product launches (reports), by ingredients (top 10 ingredients), 2009 97
Table 85: Brazil toothbrushes new product launches (reports), by package tags or claims, 2009 98
Table 86: Brazil toothbrushes new product launches - recent five launches (2009) 98
Table 87: Russia toothbrushes new product launches reports, by company (top five companies), 2009 99
Table 88: Russia toothbrushes new product launches SKUs, by company (top five companies), 2009 99
Table 89: Russia toothbrushes new product launches (reports), by flavor and fragrances, 2009 100
Table 90: Russia toothbrushes new product launches (reports), by ingredients, 2009 100
Table 91: Russia toothbrushes new product launches (reports), by package tags or claims, 2009 101
Table 92: Russia toothbrushes new product launches - recent five launches (2009) 101
Table 93: India toothbrushes new product launches reports, by company (top five companies), 2009 102
Table 94: India toothbrushes new product launches SKUs, by company (top five companies), 2009 102
Table 95: India toothbrushes new product launches (reports), by flavor and fragrances, 2009 103
Table 96: India toothbrushes new product launches (reports), by ingredients, 2009 103
Table 97: India toothbrushes new product launches (reports), by package tags or claims, 2009 104
Table 98: India toothbrushes new product launches - recent five launches (2009) 104
Table 99: China toothbrushes new product launches reports, by company (top five companies), 2009 105
Table 100: China toothbrushes new product launches SKUs, by company (top five companies), 2009 105
Table 101: China toothbrushes new product launches (reports), by flavor and fragrances, 2009 106
Table 102: China toothbrushes new product launches (reports), by ingredients (top 10 ingredients), 2009 106
Table 103: China toothbrushes new product launches (reports), by package tags or claims, 2009 107
Table 104: China toothbrushes new product launches - recent five launches (2009) 107


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