TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: toothbrushes 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Toothbrushes 9
Value analysis (Chinese Yuan Renminbi), 2004?09 9
Value analysis (Chinese Yuan Renminbi), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Toothbrushes, China, value by segment (CNYm), 2004?14 11
Figure 2: Toothbrushes, China, category growth comparison, by value, 2004?14 13
Figure 3: Toothbrushes, China, volume by segment (units, million), 2004?14 16
Figure 4: Toothbrushes, China, category growth comparison, by volume, 2004?14 17
Figure 5: Toothbrushes, China, company share by value (%), 2008?09 20
Figure 6: Toothbrushes, China, distribution channels by value (%), 2008?09 24
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Toothbrushes category definitions 3
Table 2: Toothbrushes distribution channels 4
Table 3: Toothbrushes, China, value by segment (CNYm), 2004?09 9
Table 4: Toothbrushes, China, value forecast by segment (CNYm), 2009?14 10
Table 5: Toothbrushes, China, value by segment ($m), 2004?09 12
Table 6: Toothbrushes, China, value forecast by segment ($m), 2009?14 12
Table 7: Toothbrushes, China, volume by segment (units, million), 2004?09 14
Table 8: Toothbrushes, China, volume forecast by segment (units, million), 2009?14 15
Table 9: Toothbrushes, China, brand share by value (%), 2008?09 18
Table 10: Toothbrushes, China, value by brand (CNYm), 2008?09 19
Table 11: Toothbrushes, China, company share by value (%), 2008?09 21
Table 12: Toothbrushes, China, value by company (CNYm), 2008?09 22
Table 13: Toothbrushes, China, distribution channels by value (%), 2008?09 23
Table 14: Toothbrushes, China, value by distribution channel (CNYm), 2008?09 23
Table 15: Toothbrushes, China, expenditure per capita (CNY), 2004?09 25
Table 16: Toothbrushes, China, forecast expenditure per capita (CNY), 2009?14 25
Table 17: Toothbrushes, China, expenditure per capita ($), 2004?09 26
Table 18: Toothbrushes, China, forecast expenditure per capita ($), 2009?14 26
Table 19: Toothbrushes, China, consumption per capita (units), 2004?09 27
Table 20: Toothbrushes, China, forecast consumption per capita (units), 2009?14 27
Table 21: China population, by age group, 2004?09 (millions) 28
Table 22: China population forecast, by age group, 2009?14 (millions) 29
Table 23: China population, by gender, 2004?09 (millions) 29
Table 24: China population forecast, by gender, 2009?14 (millions) 30
Table 25: China nominal GDP, 2004?09 (CNYbn, nominal prices) 30
Table 26: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 30
Table 27: China real GDP, 2004?09 (CNYbn, 2000 prices) 31
Table 28: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 31
Table 29: China real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: China real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: China consumer price index, 2004?09 (2000=100) 32
Table 32: China consumer price index, 2009?14 (2000=100) 32
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