Toothbrushes Market in Uruguay to 2014 (Oral Hygiene)

Introduction

Toothbrushes Market in Uruguay to 2014 (Oral Hygiene) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Uruguayan toothbrushes market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the toothbrushes market in Uruguay and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

•The toothbrushes market in Uruguay increased at a compound annual growth rate of 3.8% between 2004 and 2009.
• The manual category led the toothbrushes market in Uruguay in 2009, with a share of 79%.
•Leading player in toothbrushes market in Uruguay is Colgate-Palmolive Company.


Key questions answered

• Which will be the fastest growing segment within the toothbrushes market in Uruguay?
• How will the forecast growth differ from the historic growth exhibited by the toothbrushes market in Uruguay?
• Which company accounted for the largest share of the Uruguayan toothbrushes market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: toothbrushes 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Toothbrushes 9
Value analysis (Uruguayan Peso), 2004?09 9
Value analysis (Uruguayan Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Toothbrushes, Uruguay, value by segment (UYUm), 2004?14 11
Figure 2: Toothbrushes, Uruguay, category growth comparison, by value, 2004?14 13
Figure 3: Toothbrushes, Uruguay, volume by segment (units, million), 2004?14 16
Figure 4: Toothbrushes, Uruguay, category growth comparison, by volume, 2004?14 16
Figure 5: Toothbrushes, Uruguay, company share by value (%), 2008?09 18
Figure 6: Toothbrushes, Uruguay, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Toothbrushes category definitions 3
Table 2: Toothbrushes distribution channels 4
Table 3: Toothbrushes, Uruguay, value by segment (UYUm), 2004?09 9
Table 4: Toothbrushes, Uruguay, value forecast by segment (UYUm), 2009?14 10
Table 5: Toothbrushes, Uruguay, value by segment ($m), 2004?09 12
Table 6: Toothbrushes, Uruguay, value forecast by segment ($m), 2009?14 12
Table 7: Toothbrushes, Uruguay, volume by segment (units, million), 2004?09 14
Table 8: Toothbrushes, Uruguay, volume forecast by segment (units, million), 2009?14 15
Table 9: Toothbrushes, Uruguay, brand share by value (%), 2008?09 17
Table 10: Toothbrushes, Uruguay, value by brand (UYUm), 2008?09 17
Table 11: Toothbrushes, Uruguay, company share by value (%), 2008?09 19
Table 12: Toothbrushes, Uruguay, value by company (UYUm), 2008?09 19
Table 13: Toothbrushes, Uruguay, distribution channels by value (%), 2008?09 20
Table 14: Toothbrushes, Uruguay, value by distribution channel (UYUm), 2008?09 20
Table 15: Toothbrushes, Uruguay, expenditure per capita (UYU), 2004?09 22
Table 16: Toothbrushes, Uruguay, forecast expenditure per capita (UYU), 2009?14 22
Table 17: Toothbrushes, Uruguay, expenditure per capita ($), 2004?09 23
Table 18: Toothbrushes, Uruguay, forecast expenditure per capita ($), 2009?14 23
Table 19: Toothbrushes, Uruguay, consumption per capita (units), 2004?09 24
Table 20: Toothbrushes, Uruguay, forecast consumption per capita (units), 2009?14 24
Table 21: Uruguay population, by age group, 2004?09 (millions) 25
Table 22: Uruguay population forecast, by age group, 2009?14 (millions) 26
Table 23: Uruguay population, by gender, 2004?09 (millions) 26
Table 24: Uruguay population forecast, by gender, 2009?14 (millions) 27
Table 25: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 27
Table 26: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 27
Table 27: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 28
Table 28: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 28
Table 29: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Uruguay consumer price index, 2004?09 (2000=100) 29
Table 32: Uruguay consumer price index, 2009?14 (2000=100) 29


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