TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: toothpaste 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Toothpaste 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Toothpaste, Saudi Arabia, value by segment (SARm), 2004?14 11
Figure 2: Toothpaste, Saudi Arabia, category growth comparison, by value, 2004?14 13
Figure 3: Toothpaste, Saudi Arabia, volume by segment (units, million), 2004?14 16
Figure 4: Toothpaste, Saudi Arabia, category growth comparison, by volume, 2004?14 16
Figure 5: Toothpaste, Saudi Arabia, company share by value (%), 2008?09 19
Figure 6: Toothpaste, Saudi Arabia, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Toothpaste category definitions 3
Table 2: Toothpaste distribution channels 4
Table 3: Toothpaste, Saudi Arabia, value by segment (SARm), 2004?09 9
Table 4: Toothpaste, Saudi Arabia, value forecast by segment (SARm), 2009?14 10
Table 5: Toothpaste, Saudi Arabia, value by segment ($m), 2004?09 12
Table 6: Toothpaste, Saudi Arabia, value forecast by segment ($m), 2009?14 12
Table 7: Toothpaste, Saudi Arabia, volume by segment (units, million), 2004?09 14
Table 8: Toothpaste, Saudi Arabia, volume forecast by segment (units, million), 2009?14 15
Table 9: Toothpaste, Saudi Arabia, brand share by value (%), 2008?09 17
Table 10: Toothpaste, Saudi Arabia, value by brand (SARm), 2008?09 18
Table 11: Toothpaste, Saudi Arabia, company share by value (%), 2008?09 20
Table 12: Toothpaste, Saudi Arabia, value by company (SARm), 2008?09 20
Table 13: Toothpaste, Saudi Arabia, distribution channels by value (%), 2008?09 21
Table 14: Toothpaste, Saudi Arabia, value by distribution channel (SARm), 2008?09 21
Table 15: Toothpaste, Saudi Arabia, expenditure per capita (SAR), 2004?09 23
Table 16: Toothpaste, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 23
Table 17: Toothpaste, Saudi Arabia, expenditure per capita ($), 2004?09 24
Table 18: Toothpaste, Saudi Arabia, forecast expenditure per capita ($), 2009?14 24
Table 19: Toothpaste, Saudi Arabia, consumption per capita (units), 2004?09 25
Table 20: Toothpaste, Saudi Arabia, forecast consumption per capita (units), 2009?14 25
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 26
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 27
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 27
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 28
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 28
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 28
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 29
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 29
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 30
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 30
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