TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: toothpaste 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Toothpaste 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28
LIST OF FIGURES
Figure 1: Toothpaste, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Toothpaste, Slovenia, category growth comparison, by value, 2004?14 12
Figure 3: Toothpaste, Slovenia, volume by segment (units, million), 2004?14 15
Figure 4: Toothpaste, Slovenia, category growth comparison, by volume, 2004?14 15
Figure 5: Toothpaste, Slovenia, company share by value (%), 2008?09 17
Figure 6: Toothpaste, Slovenia, distribution channels by value (%), 2008?09 20
Figure 7: Annual data review process 25
LIST OF TABLES
Table 1: Toothpaste category definitions 3
Table 2: Toothpaste distribution channels 4
Table 3: Toothpaste, Slovenia, value by segment (SITm), 2004?09 8
Table 4: Toothpaste, Slovenia, value forecast by segment (SITm), 2009?14 9
Table 5: Toothpaste, Slovenia, value by segment ($m), 2004?09 11
Table 6: Toothpaste, Slovenia, value forecast by segment ($m), 2009?14 11
Table 7: Toothpaste, Slovenia, volume by segment (units, million), 2004?09 13
Table 8: Toothpaste, Slovenia, volume forecast by segment (units, million), 2009?14 14
Table 9: Toothpaste, Slovenia, brand share by value (%), 2008?09 16
Table 10: Toothpaste, Slovenia, value by brand (SITm), 2008?09 16
Table 11: Toothpaste, Slovenia, company share by value (%), 2008?09 18
Table 12: Toothpaste, Slovenia, value by company (SITm), 2008?09 18
Table 13: Toothpaste, Slovenia, distribution channels by value (%), 2008?09 19
Table 14: Toothpaste, Slovenia, value by distribution channel (SITm), 2008?09 19
Table 15: Toothpaste, Slovenia, expenditure per capita (SIT), 2004?09 21
Table 16: Toothpaste, Slovenia, forecast expenditure per capita (SIT), 2009?14 21
Table 17: Toothpaste, Slovenia, expenditure per capita ($), 2004?09 22
Table 18: Toothpaste, Slovenia, forecast expenditure per capita ($), 2009?14 22
Table 19: Toothpaste, Slovenia, consumption per capita (units), 2004?09 23
Table 20: Toothpaste, Slovenia, forecast consumption per capita (units), 2009?14 23
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