TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: topical OTC medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Topical OTC Medicines 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Company and brand share analysis 11
Distribution analysis 13
Chapter 4 Macroeconomic Profile 15
Macroeconomic Indicators 15
Chapter 5 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24
LIST OF FIGURES
Figure 1: Topical OTC medicines, US, value by segment ($m), 2004?14 10
Figure 2: Topical OTC medicines, US, category growth comparison, by value, 2004?14 10
Figure 3: Topical OTC medicines, US, distribution channels by value (%), 2008?09 14
Figure 4: Annual data review process 21
LIST OF TABLES
Table 1: Topical OTC medicines category definitions 3
Table 2: Topical OTC medicines distribution channels 4
Table 3: Topical OTC medicines, US, value by segment ($m), 2004?09 8
Table 4: Topical OTC medicines, US, value forecast by segment ($m), 2009?14 9
Table 5: Topical OTC medicines, US, brand share by value (%), 2008?09 11
Table 6: Topical OTC medicines, US, value by brand ($m), 2008?09 11
Table 7: Topical OTC medicines, US, company share by value (%), 2008?09 12
Table 8: Topical OTC medicines, US, value by company ($m), 2008?09 12
Table 9: Topical OTC medicines, US, distribution channels by value (%), 2008?09 13
Table 10: Topical OTC medicines, US, value by distribution channel ($m), 2008?09 13
Table 11: US population, by age group, 2004?09 (millions) 15
Table 12: US population forecast, by age group, 2009?14 (millions) 16
Table 13: US population, by gender, 2004?09 (millions) 16
Table 14: US population forecast, by gender, 2009?14 (millions) 17
Table 15: US nominal GDP, 2004?09 ($bn, nominal prices) 17
Table 16: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 17
Table 17: US real GDP, 2004?09 ($bn, 2000 prices) 18
Table 18: US real GDP forecast, 2009?14 ($bn, 2000 prices) 18
Table 19: US consumer price index, 2004?09 (2000=100) 19
Table 20: US consumer price index, 2009?14 (2000=100) 19
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