Topical OTC Medicines Market in Greece to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Topical OTC Medicines Market in Greece (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The topical OTC medicines category was valued at €39m ($57.1m) in 2009, representing a CAGR of 4.5% since 2004.

By the end of 2014, the topical OTC medicines category will be worth €46m ($67.4m), with an expected CAGR of 3.4% between 2009 and 2014.

The topical OTC medicines market was led by anti-itch products (representing 32.9% of the total value) followed by antiseptic cleansers including hydrogen peroxide and anesthetic products, with a 27.6% and 25.7% market share, respectively. Antibiotic creams/gels accounts for the remaining 13.8% share.

Bayer AG is the market leader with a 17.2% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Topical OTC Medicines Market in Greece (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: topical OTC medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Topical OTC Medicines 8
Value analysis (Euro), 2004?09 8
Value analysis (Euro), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27

LIST OF FIGURES
Figure 1: Topical OTC medicines, Greece, value by segment (€m), 2004?14 10
Figure 2: Topical OTC medicines, Greece, category growth comparison, by value, 2004?14 13
Figure 3: Topical OTC medicines, Greece, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 24

LIST OF TABLES
Table 1: Topical OTC medicines category definitions 3
Table 2: Topical OTC medicines distribution channels 4
Table 3: Topical OTC medicines, Greece, value by segment (€m), 2004?09 8
Table 4: Topical OTC medicines, Greece, value forecast by segment (€m), 2009?14 9
Table 5: Topical OTC medicines, Greece, value by segment ($m), 2004?09 11
Table 6: Topical OTC medicines, Greece, value forecast by segment ($m), 2009?14 12
Table 7: Topical OTC medicines, Greece, brand share by value (%), 2008?09 14
Table 8: Topical OTC medicines, Greece, value by brand (€m), 2008?09 14
Table 9: Topical OTC medicines, Greece, company share by value (%), 2008?09 15
Table 10: Topical OTC medicines, Greece, value by company (€m), 2008?09 15
Table 11: Topical OTC medicines, Greece, distribution channels by value (%), 2008?09 16
Table 12: Topical OTC medicines, Greece, value by distribution channel (€m), 2008?09 16
Table 13: Greece population, by age group, 2004?09 (millions) 18
Table 14: Greece population forecast, by age group, 2009?14 (millions) 19
Table 15: Greece population, by gender, 2004?09 (millions) 19
Table 16: Greece population forecast, by gender, 2009?14 (millions) 20
Table 17: Greece nominal GDP, 2004?09 (€bn, nominal prices) 20
Table 18: Greece nominal GDP forecast, 2009?14 (€bn, nominal prices) 20
Table 19: Greece real GDP, 2004?09 (€bn, 2000 prices) 21
Table 20: Greece real GDP forecast, 2009?14 (€bn, 2000 prices) 21
Table 21: Greece real GDP, 2004?09 ($bn, 2000 prices) 21
Table 22: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 22
Table 23: Greece consumer price index, 2004?09 (2000=100) 22
Table 24: Greece consumer price index, 2009?14 (2000=100) 22


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