Topical OTC Medicines Market in Hong Kong to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Topical OTC Medicines Market in Hong Kong (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The topical OTC medicines category was valued at HK$34.6m ($4.4m) in 2009, representing a CAGR of 4.6% since 2004.

By the end of 2014, the topical OTC medicines category will be worth HK$41.5m ($5.3m), with an expected CAGR of 3.7% between 2009 and 2014.

The topical OTC medicines market was led by anesthetic products (representing 41.6% of the total value) followed by antibiotic creams/gels and anti-itch products, with a 37.3% and 12.5% market share, respectively. Antiseptic cleansers including hydrogen peroxide accounts for the remaining 8.6% share.

Church & Dwight Co., Inc., is the market leader with a 35.2% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Topical OTC Medicines Market in Hong Kong (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: topical OTC medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Topical OTC Medicines 8
Value analysis (Hong Kong Dollar), 2004?09 8
Value analysis (Hong Kong Dollar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 19
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30

LIST OF FIGURES
Figure 1: Topical OTC medicines, Hong Kong, value by segment (HK$m), 2004?14 10
Figure 2: Topical OTC medicines, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Topical OTC medicines, Hong Kong, company share by value (%), 2008?09 16
Figure 4: Topical OTC medicines, Hong Kong, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 27

LIST OF TABLES
Table 1: Topical OTC medicines category definitions 3
Table 2: Topical OTC medicines distribution channels 4
Table 3: Topical OTC medicines, Hong Kong, value by segment (HK$m), 2004?09 8
Table 4: Topical OTC medicines, Hong Kong, value forecast by segment (HK$m), 2009?14 9
Table 5: Topical OTC medicines, Hong Kong, value by segment ($m), 2004?09 11
Table 6: Topical OTC medicines, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Topical OTC medicines, Hong Kong, brand share by value (%), 2008?09 14
Table 8: Topical OTC medicines, Hong Kong, value by brand (HK$m), 2008?09 15
Table 9: Topical OTC medicines, Hong Kong, company share by value (%), 2008?09 17
Table 10: Topical OTC medicines, Hong Kong, value by company (HK$m), 2008?09 18
Table 11: Topical OTC medicines, Hong Kong, distribution channels by value (%), 2008?09 19
Table 12: Topical OTC medicines, Hong Kong, value by distribution channel (HK$m), 2008?09 19
Table 13: Hong Kong population, by age group, 2004?09 (millions) 21
Table 14: Hong Kong population forecast, by age group, 2009?14 (millions) 22
Table 15: Hong Kong population, by gender, 2004?09 (millions) 22
Table 16: Hong Kong population forecast, by gender, 2009?14 (millions) 23
Table 17: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 23
Table 18: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 23
Table 19: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 24
Table 20: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 24
Table 21: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 24
Table 22: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 23: Hong Kong consumer price index, 2004?09 (2000=100) 25
Table 24: Hong Kong consumer price index, 2009?14 (2000=100) 25


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