TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: topical OTC medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Topical OTC Medicines 8
Value analysis (Philippine Peso), 2004?09 8
Value analysis (Philippine Peso), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28
LIST OF FIGURES
Figure 1: Topical OTC medicines, Philippines, value by segment (PHPm), 2004?14 10
Figure 2: Topical OTC medicines, Philippines, category growth comparison, by value, 2004?14 13
Figure 3: Topical OTC medicines, Philippines, company share by value (%), 2008?09 15
Figure 4: Topical OTC medicines, Philippines, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 25
LIST OF TABLES
Table 1: Topical OTC medicines category definitions 3
Table 2: Topical OTC medicines distribution channels 4
Table 3: Topical OTC medicines, Philippines, value by segment (PHPm), 2004?09 8
Table 4: Topical OTC medicines, Philippines, value forecast by segment (PHPm), 2009?14 9
Table 5: Topical OTC medicines, Philippines, value by segment ($m), 2004?09 11
Table 6: Topical OTC medicines, Philippines, value forecast by segment ($m), 2009?14 12
Table 7: Topical OTC medicines, Philippines, brand share by value (%), 2008?09 14
Table 8: Topical OTC medicines, Philippines, value by brand (PHPm), 2008?09 14
Table 9: Topical OTC medicines, Philippines, company share by value (%), 2008?09 16
Table 10: Topical OTC medicines, Philippines, value by company (PHPm), 2008?09 16
Table 11: Topical OTC medicines, Philippines, distribution channels by value (%), 2008?09 17
Table 12: Topical OTC medicines, Philippines, value by distribution channel (PHPm), 2008?09 17
Table 13: Philippines population, by age group, 2004?09 (millions) 19
Table 14: Philippines population forecast, by age group, 2009?14 (millions) 20
Table 15: Philippines population, by gender, 2004?09 (millions) 20
Table 16: Philippines population forecast, by gender, 2009?14 (millions) 21
Table 17: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 21
Table 18: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 21
Table 19: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 22
Table 20: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 22
Table 21: Philippines real GDP, 2004?09 ($bn, 2000 prices) 22
Table 22: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 23: Philippines consumer price index, 2004?09 (2000=100) 23
Table 24: Philippines consumer price index, 2009?14 (2000=100) 23
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