TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Funtastic Ltd 19
Hasbro, Inc. 21
Mattel Inc 25
MARKET FORECASTS 29
Market value forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35
LIST OF TABLES
Table 1: Australia toys & games market value: $ million, 2005–09(e) 10
Table 2: Australia toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: Australia toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Funtastic Ltd: key facts 19
Table 5: Hasbro, Inc.: key facts 21
Table 6: Hasbro, Inc.: key financials ($) 23
Table 7: Hasbro, Inc.: key financial ratios 23
Table 8: Mattel Inc: key facts 25
Table 9: Mattel Inc: key financials ($) 27
Table 10: Mattel Inc: key financial ratios 27
Table 11: Australia toys & games market value forecast: $ million, 2009–14 29
Table 12: Australia size of population (million), 2005–09 30
Table 13: Australia gdp (constant 2000 prices, $ billion), 2005–09 30
Table 14: Australia gdp (current prices, $ billion), 2005–09 30
Table 15: Australia inflation, 2005–09 31
Table 16: Australia consumer price index (absolute), 2005–09 31
Table 17: Australia exchange rate, 2005–09 31
LIST OF FIGURES
Figure 1: Australia toys & games market value: $ million, 2005–09(e) 10
Figure 2: Australia toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: Australia toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in Australia, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in Australia, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in Australia, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in Australia, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in Australia, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in Australia, 2009 18
Figure 10: Hasbro, Inc.: revenues & profitability 24
Figure 11: Hasbro, Inc.: assets & liabilities 24
Figure 12: Mattel Inc: revenues & profitability 28
Figure 13: Mattel Inc: assets & liabilities 28
Figure 14: Australia toys & games market value forecast: $ million, 2009–14 29
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