Toys & Games in Brazil

Datamonitor's Toys & Games in Brazil industry profile is an essential resource for top-level data and analysis covering the Toys & Games industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Toys & Games in Brazil’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Toys & Games in Brazil

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates.

For the purposes of this report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.


Report Highlights

[Studien Infos ausblenden]

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Manufatura de Brinquedos Estrela 19
Grow Jogos e Brinquedos S.A. 20
Tec Toy SA 21
MARKET FORECASTS 22
Market value forecast 22
MACROECONOMIC INDICATORS 23
APPENDIX 25
Methodology 25
Industry associations 26
Related Datamonitor research 26
Disclaimer 27
ABOUT DATAMONITOR 28
Premium Reports 28
Summary Reports 28
Datamonitor consulting 28

LIST OF TABLES
Table 1: Brazil toys & games market value: $ million, 2005–09(e) 10
Table 2: Brazil toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: Brazil toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Manufatura de Brinquedos Estrela: key facts 19
Table 5: Grow Jogos e Brinquedos S.A.: key facts 20
Table 6: Tec Toy SA: key facts 21
Table 7: Brazil toys & games market value forecast: $ million, 2009–14 22
Table 8: Brazil size of population (million), 2005–09 23
Table 9: Brazil gdp (constant 2000 prices, $ billion), 2005–09 23
Table 10: Brazil gdp (current prices, $ billion), 2005–09 23
Table 11: Brazil inflation, 2005–09 24
Table 12: Brazil consumer price index (absolute), 2005–09 24
Table 13: Brazil exchange rate, 2005–09 24

LIST OF FIGURES
Figure 1: Brazil toys & games market value: $ million, 2005–09(e) 10
Figure 2: Brazil toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: Brazil toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in Brazil, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in Brazil, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in Brazil, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in Brazil, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in Brazil, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in Brazil, 2009 18
Figure 10: Brazil toys & games market value forecast: $ million, 2009–14 22


[Inhaltsverzeichnis ausblenden]