TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Hasbro, Inc. 19
Mattel Inc 23
Mega Brands Inc 27
MARKET FORECASTS 28
Market value forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: Canada toys & games market value: $ million, 2005–09(e) 10
Table 2: Canada toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: Canada toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Hasbro, Inc.: key facts 19
Table 5: Hasbro, Inc.: key financials ($) 21
Table 6: Hasbro, Inc.: key financial ratios 21
Table 7: Mattel Inc: key facts 23
Table 8: Mattel Inc: key financials ($) 25
Table 9: Mattel Inc: key financial ratios 25
Table 10: Mega Brands Inc: key facts 27
Table 11: Canada toys & games market value forecast: $ million, 2009–14 28
Table 12: Canada size of population (million), 2005–09 29
Table 13: Canada gdp (constant 2000 prices, $ billion), 2005–09 29
Table 14: Canada gdp (current prices, $ billion), 2005–09 29
Table 15: Canada inflation, 2005–09 30
Table 16: Canada consumer price index (absolute), 2005–09 30
Table 17: Canada exchange rate, 2005–09 30
LIST OF FIGURES
Figure 1: Canada toys & games market value: $ million, 2005–09(e) 10
Figure 2: Canada toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: Canada toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in Canada, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in Canada, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in Canada, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in Canada, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in Canada, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in Canada, 2009 18
Figure 10: Hasbro, Inc.: revenues & profitability 22
Figure 11: Hasbro, Inc.: assets & liabilities 22
Figure 12: Mattel Inc: revenues & profitability 26
Figure 13: Mattel Inc: assets & liabilities 26
Figure 14: Canada toys & games market value forecast: $ million, 2009–14 28
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