Toys & Games in France

Datamonitor's Toys & Games in France industry profile is an essential resource for top-level data and analysis covering the Toys & Games industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Toys & Games in France’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Toys & Games in France

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates.

For the purposes of this report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Geobra Brandstätter GmbH & Co KG 19
Mattel Inc 20
The Lego Group 24
MARKET FORECASTS 28
Market value forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34

LIST OF TABLES
Table 1: France toys & games market value: $ million, 2005–09(e) 10
Table 2: France toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: France toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Geobra Brandstätter GmbH & Co KG: key facts 19
Table 5: Mattel Inc: key facts 20
Table 6: Mattel Inc: key financials ($) 22
Table 7: Mattel Inc: key financial ratios 22
Table 8: The Lego Group : key facts 24
Table 9: The Lego Group : key financials ($) 25
Table 10: The Lego Group : key financials (DKK) 25
Table 11: The Lego Group : key financial ratios 26
Table 12: France toys & games market value forecast: $ million, 2009–14 28
Table 13: France size of population (million), 2005–09 29
Table 14: France gdp (constant 2000 prices, $ billion), 2005–09 29
Table 15: France gdp (current prices, $ billion), 2005–09 29
Table 16: France inflation, 2005–09 30
Table 17: France consumer price index (absolute), 2005–09 30
Table 18: France exchange rate, 2005–09 30

LIST OF FIGURES
Figure 1: France toys & games market value: $ million, 2005–09(e) 10
Figure 2: France toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: France toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in France, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in France, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in France, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in France, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in France, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in France, 2009 18
Figure 10: Mattel Inc: revenues & profitability 23
Figure 11: Mattel Inc: assets & liabilities 23
Figure 12: The Lego Group : revenues & profitability 26
Figure 13: The Lego Group : assets & liabilities 27
Figure 14: France toys & games market value forecast: $ million, 2009–14 28


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