TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Geobra Brandstätter GmbH & Co KG 19
Mattel Inc 20
The Lego Group 24
MARKET FORECASTS 28
Market value forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: Germany toys & games market value: $ million, 2005–09(e) 10
Table 2: Germany toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: Germany toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Geobra Brandstätter GmbH & Co KG: key facts 19
Table 5: Mattel Inc: key facts 20
Table 6: Mattel Inc: key financials ($) 22
Table 7: Mattel Inc: key financial ratios 22
Table 8: The Lego Group : key facts 24
Table 9: The Lego Group : key financials ($) 25
Table 10: The Lego Group : key financials (DKK) 25
Table 11: The Lego Group : key financial ratios 26
Table 12: Germany toys & games market value forecast: $ million, 2009–14 28
Table 13: Germany size of population (million), 2005–09 29
Table 14: Germany gdp (constant 2000 prices, $ billion), 2005–09 29
Table 15: Germany gdp (current prices, $ billion), 2005–09 29
Table 16: Germany inflation, 2005–09 30
Table 17: Germany consumer price index (absolute), 2005–09 30
Table 18: Germany exchange rate, 2005–09 30
LIST OF FIGURES
Figure 1: Germany toys & games market value: $ million, 2005–09(e) 10
Figure 2: Germany toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: Germany toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in Germany, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in Germany, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in Germany, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in Germany, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in Germany, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in Germany, 2009 18
Figure 10: Mattel Inc: revenues & profitability 23
Figure 11: Mattel Inc: assets & liabilities 23
Figure 12: The Lego Group : revenues & profitability 26
Figure 13: The Lego Group : assets & liabilities 27
Figure 14: Germany toys & games market value forecast: $ million, 2009–14 28
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