Toys & Games: Global Industry Guide

Datamonitor's Toys & Games: Global Industry Guide is an essential resource for top-level data and analysis covering the Toys & Games industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global toys & games market grew by 3% in 2009 to reach a value of $66.3 billion.

In 2014, the global toys & games market is forecast to have a value of $84.9 billion, an increase of 28% since 2009.

Infant/Pre-school is the largest segment of the global toys & games market, accounting for 16.1% of the market's total value.

Americas accounts for 44.6% of the global toys & games market value.

It is becoming increasingly challenging for independent toy stores to compete with mass merchandisers and department stores, as they are able to exploit economies of scale to offer low prices.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 13
What is this report about? 13
Who is the target reader? 13
How to use this report 13
Market definition 13
GLOBAL TOYS & GAMES 14
MARKET OVERVIEW 14
MARKET VALUE 15
MARKET SEGMENTATION I 16
MARKET SEGMENTATION II 17
FIVE FORCES ANALYSIS 18
MARKET FORECASTS 24
TOYS & GAMES IN ASIA-PACIFIC 25
MARKET OVERVIEW 25
MARKET VALUE 26
MARKET SEGMENTATION I 27
MARKET SEGMENTATION II 28
FIVE FORCES ANALYSIS 29
MARKET FORECASTS 35
TOYS & GAMES IN EUROPE 36
MARKET OVERVIEW 36
MARKET VALUE 37
MARKET SEGMENTATION I 38
MARKET SEGMENTATION II 39
FIVE FORCES ANALYSIS 40
MARKET FORECASTS 46
TOYS & GAMES IN FRANCE 47
MARKET OVERVIEW 47
MARKET VALUE 48
MARKET SEGMENTATION I 49
MARKET SEGMENTATION II 50
FIVE FORCES ANALYSIS 51
MARKET FORECASTS 57
MACROECONOMIC INDICATORS 58
TOYS & GAMES IN GERMANY 60
MARKET OVERVIEW 60
MARKET VALUE 61
MARKET SEGMENTATION I 62
MARKET SEGMENTATION II 63
FIVE FORCES ANALYSIS 64
MARKET FORECASTS 70
MACROECONOMIC INDICATORS 71
TOYS & GAMES IN JAPAN 73
MARKET OVERVIEW 73
MARKET VALUE 74
MARKET SEGMENTATION I 75
MARKET SEGMENTATION II 76
FIVE FORCES ANALYSIS 77
MARKET FORECASTS 83
MACROECONOMIC INDICATORS 84
TOYS & GAMES IN THE UNITED KINGDOM 86
MARKET OVERVIEW 86
MARKET VALUE 87
MARKET SEGMENTATION I 88
MARKET SEGMENTATION II 89
FIVE FORCES ANALYSIS 90
MARKET FORECASTS 96
MACROECONOMIC INDICATORS 97
TOYS & GAMES IN THE UNITED STATES 99
MARKET OVERVIEW 99
MARKET VALUE 100
MARKET SEGMENTATION I 101
MARKET SEGMENTATION II 102
FIVE FORCES ANALYSIS 103
MARKET FORECASTS 109
MACROECONOMIC INDICATORS 110
COMPANY PROFILES 112
LEADING COMPANIES 112
APPENDIX 126
Data Research Methodology 126
About Datamonitor 127
Disclaimer 127


LIST OF TABLES
Table 1: Global toys & games market value: $ billion, 2005–09(e) 15
Table 2: Global toys & games market segmentation I:% share, by value, 2009(e) 16
Table 3: Global toys & games market segmentation II: % share, by value, 2009(e) 17
Table 4: Global toys & games market value forecast: $ billion, 2009–14 24
Table 5: Asia-Pacific toys & games market value: $ million, 2005–09(e) 26
Table 6: Asia-Pacific toys & games market segmentation I:% share, by value, 2009(e) 27
Table 7: Asia-Pacific toys & games market segmentation II: % share, by value, 2009(e) 28
Table 8: Asia-Pacific toys & games market value forecast: $ million, 2009–14 35
Table 9: Europe toys & games market value: $ million, 2005–09(e) 37
Table 10: Europe toys & games market segmentation I:% share, by value, 2009(e) 38
Table 11: Europe toys & games market segmentation II: % share, by value, 2009(e) 39
Table 12: Europe toys & games market value forecast: $ million, 2009–14 46
Table 13: France toys & games market value: $ million, 2005–09(e) 48
Table 14: France toys & games market segmentation I:% share, by value, 2009(e) 49
Table 15: France toys & games market segmentation II: % share, by value, 2009(e) 50
Table 16: France toys & games market value forecast: $ million, 2009–14 57
Table 17: France size of population (million), 2005–09 58
Table 18: France gdp (constant 2000 prices, $ billion), 2005–09 58
Table 19: France gdp (current prices, $ billion), 2005–09 58
Table 20: France inflation, 2005–09 59
Table 21: France consumer price index (absolute), 2005–09 59
Table 22: France exchange rate, 2005–09 59
Table 23: Germany toys & games market value: $ million, 2005–09(e) 61
Table 24: Germany toys & games market segmentation I:% share, by value, 2009(e) 62
Table 25: Germany toys & games market segmentation II: % share, by value, 2009(e) 63
Table 26: Germany toys & games market value forecast: $ million, 2009–14 70
Table 27: Germany size of population (million), 2005–09 71
Table 28: Germany gdp (constant 2000 prices, $ billion), 2005–09 71
Table 29: Germany gdp (current prices, $ billion), 2005–09 71
Table 30: Germany inflation, 2005–09 72
Table 31: Germany consumer price index (absolute), 2005–09 72
Table 32: Germany exchange rate, 2005–09 72
Table 33: Japan toys & games market value: $ million, 2005–09(e) 74
Table 34: Japan toys & games market segmentation I:% share, by value, 2009(e) 75
Table 35: Japan toys & games market segmentation II: % share, by value, 2009(e) 76
Table 36: Japan toys & games market value forecast: $ million, 2009–14 83
Table 37: Japan size of population (million), 2005–09 84
Table 38: Japan gdp (constant 2000 prices, $ billion), 2005–09 84
Table 39: Japan gdp (current prices, $ billion), 2005–09 84
Table 40: Japan inflation, 2005–09 85
Table 41: Japan consumer price index (absolute), 2005–09 85
Table 42: Japan exchange rate, 2005–09 85
Table 43: United Kingdom toys & games market value: $ million, 2005–09(e) 87
Table 44: United Kingdom toys & games market segmentation I:% share, by value, 2009(e) 88
Table 45: United Kingdom toys & games market segmentation II: % share, by value, 2009(e) 89
Table 46: United Kingdom toys & games market value forecast: $ million, 2009–14 96
Table 47: United Kingdom size of population (million), 2005–09 97
Table 48: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 97
Table 49: United Kingdom gdp (current prices, $ billion), 2005–09 97
Table 50: United Kingdom inflation, 2005–09 98
Table 51: United Kingdom consumer price index (absolute), 2005–09 98
Table 52: United Kingdom exchange rate, 2005–09 98
Table 53: United States toys & games market value: $ million, 2005–09(e) 100
Table 54: United States toys & games market segmentation I:% share, by value, 2009(e) 101
Table 55: United States toys & games market segmentation II: % share, by value, 2009(e) 102
Table 56: United States toys & games market value forecast: $ million, 2009–14 109
Table 57: United States size of population (million), 2005–09 110
Table 58: United States gdp (constant 2000 prices, $ billion), 2005–09 110
Table 59: United States gdp (current prices, $ billion), 2005–09 110
Table 60: United States inflation, 2005–09 111
Table 61: United States consumer price index (absolute), 2005–09 111
Table 62: United States exchange rate, 2005–09 111
Table 63: Hasbro, Inc.: key facts 112
Table 64: Hasbro, Inc.: key financials ($) 114
Table 65: Hasbro, Inc.: key financial ratios 114
Table 66: Mattel Inc: key facts 117
Table 67: Mattel Inc: key financials ($) 119
Table 68: Mattel Inc: key financial ratios 119
Table 69: The Lego Group : key facts 122
Table 70: The Lego Group : key financials ($) 123
Table 71: The Lego Group : key financials (DKK) 123
Table 72: The Lego Group : key financial ratios 124




LIST OF FIGURES
Figure 1: Global toys & games market value: $ billion, 2005–09(e) 15
Figure 2: Global toys & games market segmentation I:% share, by value, 2009(e) 16
Figure 3: Global toys & games market segmentation II: % share, by value, 2009(e) 17
Figure 4: Forces driving competition in the global toys & games market, 2009 18
Figure 5: Drivers of buyer power in the global toys & games market, 2009 19
Figure 6: Drivers of supplier power in the global toys & games market, 2009 20
Figure 7: Factors influencing the likelihood of new entrants in the global toys & games market, 2009 21
Figure 8: Factors influencing the threat of substitutes in the global toys & games market, 2009 22
Figure 9: Drivers of degree of rivalry in the global toys & games market, 2009 23
Figure 10: Global toys & games market value forecast: $ billion, 2009–14 24
Figure 11: Asia-Pacific toys & games market value: $ million, 2005–09(e) 26
Figure 12: Asia-Pacific toys & games market segmentation I:% share, by value, 2009(e) 27
Figure 13: Asia-Pacific toys & games market segmentation II: % share, by value, 2009(e) 28
Figure 14: Forces driving competition in the toys & games market in Asia-Pacific, 2009 29
Figure 15: Drivers of buyer power in the toys & games market in Asia-Pacific, 2009 30
Figure 16: Drivers of supplier power in the toys & games market in Asia-Pacific, 2009 31
Figure 17: Factors influencing the likelihood of new entrants in the toys & games market in Asia-Pacific, 2009 32
Figure 18: Factors influencing the threat of substitutes in the toys & games market in Asia-Pacific, 2009 33
Figure 19: Drivers of degree of rivalry in the toys & games market in Asia-Pacific, 2009 34
Figure 20: Asia-Pacific toys & games market value forecast: $ million, 2009–14 35
Figure 21: Europe toys & games market value: $ million, 2005–09(e) 37
Figure 22: Europe toys & games market segmentation I:% share, by value, 2009(e) 38
Figure 23: Europe toys & games market segmentation II: % share, by value, 2009(e) 39
Figure 24: Forces driving competition in the toys & games market in Europe, 2009 40
Figure 25: Drivers of buyer power in the toys & games market in Europe, 2009 41
Figure 26: Drivers of supplier power in the toys & games market in Europe, 2009 42
Figure 27: Factors influencing the likelihood of new entrants in the toys & games market in Europe, 2009 43
Figure 28: Factors influencing the threat of substitutes in the toys & games market in Europe, 2009 44
Figure 29: Drivers of degree of rivalry in the toys & games market in Europe, 2009 45
Figure 30: Europe toys & games market value forecast: $ million, 2009–14 46
Figure 31: France toys & games market value: $ million, 2005–09(e) 48
Figure 32: France toys & games market segmentation I:% share, by value, 2009(e) 49
Figure 33: France toys & games market segmentation II: % share, by value, 2009(e) 50
Figure 34: Forces driving competition in the toys & games market in France, 2009 51
Figure 35: Drivers of buyer power in the toys & games market in France, 2009 52
Figure 36: Drivers of supplier power in the toys & games market in France, 2009 53
Figure 37: Factors influencing the likelihood of new entrants in the toys & games market in France, 2009 54
Figure 38: Factors influencing the threat of substitutes in the toys & games market in France, 2009 55
Figure 39: Drivers of degree of rivalry in the toys & games market in France, 2009 56
Figure 40: France toys & games market value forecast: $ million, 2009–14 57
Figure 41: Germany toys & games market value: $ million, 2005–09(e) 61
Figure 42: Germany toys & games market segmentation I:% share, by value, 2009(e) 62
Figure 43: Germany toys & games market segmentation II: % share, by value, 2009(e) 63
Figure 44: Forces driving competition in the toys & games market in Germany, 2009 64
Figure 45: Drivers of buyer power in the toys & games market in Germany, 2009 65
Figure 46: Drivers of supplier power in the toys & games market in Germany, 2009 66
Figure 47: Factors influencing the likelihood of new entrants in the toys & games market in Germany, 2009 67
Figure 48: Factors influencing the threat of substitutes in the toys & games market in Germany, 2009 68
Figure 49: Drivers of degree of rivalry in the toys & games market in Germany, 2009 69
Figure 50: Germany toys & games market value forecast: $ million, 2009–14 70
Figure 51: Japan toys & games market value: $ million, 2005–09(e) 74
Figure 52: Japan toys & games market segmentation I:% share, by value, 2009(e) 75
Figure 53: Japan toys & games market segmentation II: % share, by value, 2009(e) 76
Figure 54: Forces driving competition in the toys & games market in Japan, 2009 77
Figure 55: Drivers of buyer power in the toys & games market in Japan, 2009 78
Figure 56: Drivers of supplier power in the toys & games market in Japan, 2009 79
Figure 57: Factors influencing the likelihood of new entrants in the toys & games market in Japan, 2009 80
Figure 58: Factors influencing the threat of substitutes in the toys & games market in Japan, 2009 81
Figure 59: Drivers of degree of rivalry in the toys & games market in Japan, 2009 82
Figure 60: Japan toys & games market value forecast: $ million, 2009–14 83
Figure 61: United Kingdom toys & games market value: $ million, 2005–09(e) 87
Figure 62: United Kingdom toys & games market segmentation I:% share, by value, 2009(e) 88
Figure 63: United Kingdom toys & games market segmentation II: % share, by value, 2009(e) 89
Figure 64: Forces driving competition in the toys & games market in the United Kingdom, 2009 90
Figure 65: Drivers of buyer power in the toys & games market in the United Kingdom, 2009 91
Figure 66: Drivers of supplier power in the toys & games market in the United Kingdom, 2009 92
Figure 67: Factors influencing the likelihood of new entrants in the toys & games market in the United Kingdom, 2009 93
Figure 68: Factors influencing the threat of substitutes in the toys & games market in the United Kingdom, 2009 94
Figure 69: Drivers of degree of rivalry in the toys & games market in the United Kingdom, 2009 95
Figure 70: United Kingdom toys & games market value forecast: $ million, 2009–14 96
Figure 71: United States toys & games market value: $ million, 2005–09(e) 100
Figure 72: United States toys & games market segmentation I:% share, by value, 2009(e) 101
Figure 73: United States toys & games market segmentation II: % share, by value, 2009(e) 102
Figure 74: Forces driving competition in the toys & games market in the United States, 2009 103
Figure 75: Drivers of buyer power in the toys & games market in the United States, 2009 104
Figure 76: Drivers of supplier power in the toys & games market in the United States, 2009 105
Figure 77: Factors influencing the likelihood of new entrants in the toys & games market in the United States, 2009 106
Figure 78: Factors influencing the threat of substitutes in the toys & games market in the United States, 2009 107
Figure 79: Drivers of degree of rivalry in the toys & games market in the United States, 2009 108
Figure 80: United States toys & games market value forecast: $ million, 2009–14 109
Figure 81: Hasbro, Inc.: revenues & profitability 115
Figure 82: Hasbro, Inc.: assets & liabilities 116
Figure 83: Mattel Inc: revenues & profitability 120
Figure 84: Mattel Inc: assets & liabilities 121
Figure 85: The Lego Group : revenues & profitability 124
Figure 86: The Lego Group : assets & liabilities 125



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