Toys & Games - North America (NAFTA) Industry Guide

Datamonitor's Toys & Games - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Toys & Games industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The NAFTA Toys & Games market reaches a value of $26654.5 million in 2009.

The US is the leading country among the NAFTA bloc, with market revenues of $21923.7 million in 2009

Canada was the fastest growing country, with a CAGR of 12.5% over the 2005–2009 period.


Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates.
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TABLE OF CONTENTS
INTRODUCTION 8
What is this report about? 8
Who is the target reader? 8
Market definition 8
NAFTA COUNTRIES TOYS & GAMES INDUSTRY OUTLOOK 9
TOYS & GAMES IN THE UNITED STATES 15
MARKET OVERVIEW 15
MARKET VALUE 16
MARKET SEGMENTATION I 17
MARKET SEGMENTATION II 18
FIVE FORCES ANALYSIS 19
LEADING COMPANIES 25
MARKET FORECASTS 41
MACROECONOMIC INDICATORS 43
TOYS & GAMES IN MEXICO 45
MARKET OVERVIEW 45
MARKET VALUE 46
MARKET SEGMENTATION I 47
MARKET SEGMENTATION II 48
FIVE FORCES ANALYSIS 49
LEADING COMPANIES 55
MARKET FORECASTS 66
MACROECONOMIC INDICATORS 67
TOYS & GAMES IN CANADA 69
MARKET OVERVIEW 69
MARKET VALUE 70
MARKET SEGMENTATION I 71
MARKET SEGMENTATION II 72
FIVE FORCES ANALYSIS 73
LEADING COMPANIES 79
MARKET FORECASTS 90
MACROECONOMIC INDICATORS 91
APPENDIX 93
Data Research Methodology 93
About Datamonitor 94
Disclaimer 94

LIST OF TABLES
Table 1: NAFTA countries toys & games industry, revenue ($m), 2005–14 10
Table 2: NAFTA countries toys & games industry, revenue ($m), 2005–09(e) 12
Table 3: NAFTA countries toys & games industry forecast, revenue ($m), 2009–14 14
Table 4: United States toys & games market value: $ million, 2005–09(e) 16
Table 5: United States toys & games market segmentation I:% share, by value, 2009(e) 17
Table 6: United States toys & games market segmentation II: % share, by value, 2009(e) 18
Table 7: Hasbro, Inc.: key facts 25
Table 8: Hasbro, Inc.: key financials ($) 27
Table 9: Hasbro, Inc.: key financial ratios 27
Table 10: JAKKS Pacific Inc: key facts 30
Table 11: JAKKS Pacific Inc: key financials ($) 33
Table 12: JAKKS Pacific Inc: key financial ratios 33
Table 13: Mattel Inc: key facts 36
Table 14: Mattel Inc: key financials ($) 38
Table 15: Mattel Inc: key financial ratios 38
Table 16: United States toys & games market value forecast: $ million, 2009–14 41
Table 17: United States size of population (million), 2005–09 43
Table 18: United States gdp (constant 2000 prices, $ billion), 2005–09 43
Table 19: United States gdp (current prices, $ billion), 2005–09 43
Table 20: United States inflation, 2005–09 44
Table 21: United States consumer price index (absolute), 2005–09 44
Table 22: United States exchange rate, 2005–09 44
Table 23: Mexico toys & games market value: $ million, 2005–09(e) 46
Table 24: Mexico toys & games market segmentation I:% share, by value, 2009(e) 47
Table 25: Mexico toys & games market segmentation II: % share, by value, 2009(e) 48
Table 26: Hasbro, Inc.: key facts 55
Table 27: Hasbro, Inc.: key financials ($) 57
Table 28: Hasbro, Inc.: key financial ratios 57
Table 29: Mattel Inc: key facts 60
Table 30: Mattel Inc: key financials ($) 62
Table 31: Mattel Inc: key financial ratios 62
Table 32: Mega Brands Inc: key facts 65
Table 33: Mexico toys & games market value forecast: $ million, 2009–14 66
Table 34: Mexico size of population (million), 2005–09 67
Table 35: Mexico gdp (constant 2000 prices, $ billion), 2005–09 67
Table 36: Mexico gdp (current prices, $ billion), 2005–09 67
Table 37: Mexico inflation, 2005–09 68
Table 38: Mexico consumer price index (absolute), 2005–09 68
Table 39: Mexico exchange rate, 2005–09 68
Table 40: Canada toys & games market value: $ million, 2005–09(e) 70
Table 41: Canada toys & games market segmentation I:% share, by value, 2009(e) 71
Table 42: Canada toys & games market segmentation II: % share, by value, 2009(e) 72
Table 43: Hasbro, Inc.: key facts 79
Table 44: Hasbro, Inc.: key financials ($) 81
Table 45: Hasbro, Inc.: key financial ratios 81
Table 46: Mattel Inc: key facts 84
Table 47: Mattel Inc: key financials ($) 86
Table 48: Mattel Inc: key financial ratios 86
Table 49: Mega Brands Inc: key facts 89
Table 50: Canada toys & games market value forecast: $ million, 2009–14 90
Table 51: Canada size of population (million), 2005–09 91
Table 52: Canada gdp (constant 2000 prices, $ billion), 2005–09 91
Table 53: Canada gdp (current prices, $ billion), 2005–09 91
Table 54: Canada inflation, 2005–09 92
Table 55: Canada consumer price index (absolute), 2005–09 92
Table 56: Canada exchange rate, 2005–09 92


LIST OF FIGURES
Figure 1: NAFTA countries toys & games industry, revenue ($m), 2005–14 9
Figure 2: NAFTA countries toys & games industry, revenue ($m), 2005–09(e) 11
Figure 3: NAFTA countries toys & games industry forecast, revenue ($m), 2009–14 13
Figure 4: United States toys & games market value: $ million, 2005–09(e) 16
Figure 5: United States toys & games market segmentation I:% share, by value, 2009(e) 17
Figure 6: United States toys & games market segmentation II: % share, by value, 2009(e) 18
Figure 7: Forces driving competition in the toys & games market in the United States, 2009 19
Figure 8: Drivers of buyer power in the toys & games market in the United States, 2009 20
Figure 9: Drivers of supplier power in the toys & games market in the United States, 2009 21
Figure 10: Factors influencing the likelihood of new entrants in the toys & games market in the United States, 2009 22
Figure 11: Factors influencing the threat of substitutes in the toys & games market in the United States, 2009 23
Figure 12: Drivers of degree of rivalry in the toys & games market in the United States, 2009 24
Figure 13: Hasbro, Inc.: revenues & profitability 28
Figure 14: Hasbro, Inc.: assets & liabilities 29
Figure 15: JAKKS Pacific Inc: revenues & profitability 34
Figure 16: JAKKS Pacific Inc: assets & liabilities 35
Figure 17: Mattel Inc: revenues & profitability 39
Figure 18: Mattel Inc: assets & liabilities 40
Figure 19: United States toys & games market value forecast: $ million, 2009–14 42
Figure 20: Mexico toys & games market value: $ million, 2005–09(e) 46
Figure 21: Mexico toys & games market segmentation I:% share, by value, 2009(e) 47
Figure 22: Mexico toys & games market segmentation II: % share, by value, 2009(e) 48
Figure 23: Forces driving competition in the toys & games market in Mexico, 2009 49
Figure 24: Drivers of buyer power in the toys & games market in Mexico, 2009 50
Figure 25: Drivers of supplier power in the toys & games market in Mexico, 2009 51
Figure 26: Factors influencing the likelihood of new entrants in the toys & games market in Mexico, 2009 52
Figure 27: Factors influencing the threat of substitutes in the toys & games market in Mexico, 2009 53
Figure 28: Drivers of degree of rivalry in the toys & games market in Mexico, 2009 54
Figure 29: Hasbro, Inc.: revenues & profitability 58
Figure 30: Hasbro, Inc.: assets & liabilities 59
Figure 31: Mattel Inc: revenues & profitability 63
Figure 32: Mattel Inc: assets & liabilities 64
Figure 33: Mexico toys & games market value forecast: $ million, 2009–14 66
Figure 34: Canada toys & games market value: $ million, 2005–09(e) 70
Figure 35: Canada toys & games market segmentation I:% share, by value, 2009(e) 71
Figure 36: Canada toys & games market segmentation II: % share, by value, 2009(e) 72
Figure 37: Forces driving competition in the toys & games market in Canada, 2009 73
Figure 38: Drivers of buyer power in the toys & games market in Canada, 2009 74
Figure 39: Drivers of supplier power in the toys & games market in Canada, 2009 75
Figure 40: Factors influencing the likelihood of new entrants in the toys & games market in Canada, 2009 76
Figure 41: Factors influencing the threat of substitutes in the toys & games market in Canada, 2009 77
Figure 42: Drivers of degree of rivalry in the toys & games market in Canada, 2009 78
Figure 43: Hasbro, Inc.: revenues & profitability 82
Figure 44: Hasbro, Inc.: assets & liabilities 83
Figure 45: Mattel Inc: revenues & profitability 87
Figure 46: Mattel Inc: assets & liabilities 88
Figure 47: Canada toys & games market value forecast: $ million, 2009–14 90



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