Toys and Games Sales via Key Retail Formats in Switzerland to 2013

Introduction

Datamonitor’s 'Toys and Games Sales via Key Retail Formats in Switzerland to 2013' databook provides market value data for seven key market segments and eight key retail distribution channels.It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Toys and Games retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013

*Market value of seven categories: infant/pre-school, games and puzzles, activity toys, dolls, ride-ons, plush and other toys and games

*Current and forecast analysis of sales via major retail channels in the toys and games industry as well as its sub-categories

Highlights

Toys and Games retail sales in Switzerland increased at a compound annual growth rate of 0.4% between 2003 and 2008.

Infant/Pre-school sales led the toys and games market with a share of 16.3% in 2008. Other specialists were the leading retail format for infant/pre-school in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the toys and games market in Switzerland

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
TOYS AND GAMES RETAIL SALES OVERVIEW 7
Toys and games retail market definition 7
Toys and games sales overview 8
Toys and games retail sales value, 2003–08 9
Toys and games retail sales value, 2008–13 10
TOYS AND GAMES MARKET SEGMENTATION 12
Market sales analysis by category, 2003–08 12
Market sales analysis by category, 2008–13 15
TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 18
Retail format definitions 18
Toys and games sales analysis by key retail formats, overview 21
Toys and games sales analysis by key retail formats, 2003–08 22
Toys and games sales analysis by key retail formats, 2008–13 23
ACTIVITY TOYS SALES ANALYSIS BY KEY RETAIL FORMATS 24
Activity toys sales analysis by key retail formats, overview 24
Activity toys sales analysis by key retail formats, 2003–08 25
Activity toys sales analysis by key retail formats, 2008–13 26
DOLLS SALES ANALYSIS BY KEY RETAIL FORMATS 27
Dolls sales analysis by key retail formats, overview 27
Dolls sales analysis by key retail formats, 2003–08 28
Dolls sales analysis by key retail formats, 2008–13 29
GAMES AND PUZZLES SALES ANALYSIS BY KEY RETAIL FORMATS 30
Games and puzzles sales analysis by key retail formats, overview 30
Games and puzzles sales analysis by key retail formats, 2003–08 31
Games and puzzles sales analysis by key retail formats, 2008–13 32
INFANT/PRE-SCHOOL SALES ANALYSIS BY KEY RETAIL FORMATS 33
Infant/pre-school sales analysis by key retail formats, overview 33
Infant/pre-school sales analysis by key retail formats, 2003–08 34
Infant/pre-school sales analysis by key retail formats, 2008–13 35
PLUSH SALES ANALYSIS BY KEY RETAIL FORMATS 36
Plush sales analysis by key retail formats, overview 36
Plush sales analysis by key retail formats, 2003–08 37
Plush sales analysis by key retail formats, 2008–13 38
RIDE-ONS SALES ANALYSIS BY KEY RETAIL FORMATS 39
Ride-ons sales analysis by key retail formats, overview 39
Ride-ons sales analysis by key retail formats, 2003–08 40
Ride-ons sales analysis by key retail formats, 2008–13 41
OTHER TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 42
Other toys and games sales analysis by key retail formats, overview 42
Other toys and games sales analysis by key retail formats, 2003–08 43
Other toys and games sales analysis by key retail formats, 2008–13 44
TOYS AND GAMES RETAIL SALES – COUNTRY COMPARISON 45
Toys and games retail sales value of top five countries, 2003–13 45
APPENDIX 47
Methodology 47
Related research 48
Datamonitor consulting 48
Disclaimer 48


LIST OF FIGURES
Figure 1: Sales of toys and games in Switzerland, value ($m), 2003–13 8
Figure 2: Sales of toys and games in Switzerland, value ($m), 2003–08 9
Figure 3: Forecast sales of toys and games in Switzerland, value ($m), 2008–13 10
Figure 4: Sales of toys and games in Switzerland, value break down by category ($m), 2003–08 12
Figure 5: Sales of toys and games in Switzerland, value break down by category (%), 2008 14
Figure 6: Forecast sales of toys and games in Switzerland, value break down by category ($m), 2008–13 15
Figure 7: Sales of toys and games in Switzerland, value break down by category (%), 2013 17
Figure 8: Toys and games, Switzerland, revenue split by key retail formats (%), 2008 21
Figure 9: Activity toys, Switzerland, revenue split by key retail formats (%), 2008 24
Figure 10: Dolls, Switzerland, revenue split by key retail formats (%), 2008 27
Figure 11: Games and puzzles, Switzerland, revenue split by key retail formats (%), 2008 30
Figure 12: Infant/pre-school, Switzerland, revenue split by key retail formats (%), 2008 33
Figure 13: Plush, Switzerland, revenue split by key retail formats (%), 2008 36
Figure 14: Ride-ons, Switzerland, revenue split by key retail formats (%), 2008 39
Figure 15: Other toys and games, Switzerland, revenue split by key retail formats (%), 2008 42
Figure 16: Toys and games, growth comparison (value $m), top five countries 45


LIST OF TABLES
Table 1: Toys and games retail market definition 7
Table 2: Sales of toys and games in Switzerland, value ($m), 2003–13 8
Table 3: Sales of toys and games in Switzerland, value ($m and CHFm), 2003–08 9
Table 4: Forecast sales of toys and games in Switzerland, value ($m and CHFm), 2008–13 11
Table 5: Sales of toys and games in Switzerland, value break down by category ($m), 2003–08 13
Table 6: Forecast sales of toys and games in Switzerland, value break down by category ($m), 2008–13 16
Table 7: (Part 1) Retail format definitions 18
Table 8: (Part 2) Retail format definitions 19
Table 9: (Part 3) Retail format definitions 20
Table 10: Toys and games, Switzerland, revenues split by key retail formats ($m), 2003–08 22
Table 11: Toys and games forecast, Switzerland, revenues split by key retail formats ($m), 2008–13 23
Table 12: Activity toys, Switzerland, revenues split by key retail formats ($m), 2003–08 25
Table 13: Activity toys forecast, Switzerland, revenues split by key retail formats ($m), 2008–13 26
Table 14: Dolls, Switzerland, revenues split by key retail formats ($m), 2003–08 28
Table 15: Dolls forecast, Switzerland, revenues split by key retail formats ($m), 2008–13 29
Table 16: Games and puzzles, Switzerland, revenues split by key retail formats ($m), 2003–08 31
Table 17: Games and puzzles forecast, Switzerland, revenues split by key retail formats ($m), 2008–13 32
Table 18: Infant/pre-school, Switzerland, revenues split by key retail formats ($m), 2003–08 34
Table 19: Infant/pre-school forecast, Switzerland, revenues split by key retail formats ($m), 2008–13 35
Table 20: Plush, Switzerland, revenues split by key retail formats ($m), 2003–08 37
Table 21: Plush forecast, Switzerland, revenues split by key retail formats ($m), 2008–13 38
Table 22: Ride-ons, Switzerland, revenues split by key retail formats ($m), 2003–08 40
Table 23: Ride-ons forecast, Switzerland, revenues split by key retail formats ($m), 2008–13 41
Table 24: Other toys and games, Switzerland, revenues split by key retail formats ($m), 2003–08 43
Table 25: Other toys and games forecast, Switzerland, revenues split by key retail formats ($m), 2008–13 44
Table 26: Global toys and games market split (value $m), top five countries 46



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