TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Geobra Brandstätter GmbH & Co KG 19
Hasbro, Inc. 20
Mattel Inc 24
MARKET FORECASTS 28
Market value forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: United Kingdom toys & games market value: $ million, 2005–09(e) 10
Table 2: United Kingdom toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: United Kingdom toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Geobra Brandstätter GmbH & Co KG: key facts 19
Table 5: Hasbro, Inc.: key facts 20
Table 6: Hasbro, Inc.: key financials ($) 22
Table 7: Hasbro, Inc.: key financial ratios 22
Table 8: Mattel Inc: key facts 24
Table 9: Mattel Inc: key financials ($) 26
Table 10: Mattel Inc: key financial ratios 26
Table 11: United Kingdom toys & games market value forecast: $ million, 2009–14 28
Table 12: United Kingdom size of population (million), 2005–09 29
Table 13: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 29
Table 14: United Kingdom gdp (current prices, $ billion), 2005–09 29
Table 15: United Kingdom inflation, 2005–09 30
Table 16: United Kingdom consumer price index (absolute), 2005–09 30
Table 17: United Kingdom exchange rate, 2005–09 30
LIST OF FIGURES
Figure 1: United Kingdom toys & games market value: $ million, 2005–09(e) 10
Figure 2: United Kingdom toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: United Kingdom toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in the United Kingdom, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in the United Kingdom, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in the United Kingdom, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in the United Kingdom, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in the United Kingdom, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in the United Kingdom, 2009 18
Figure 10: Hasbro, Inc.: revenues & profitability 23
Figure 11: Hasbro, Inc.: assets & liabilities 23
Figure 12: Mattel Inc: revenues & profitability 27
Figure 13: Mattel Inc: assets & liabilities 27
Figure 14: United Kingdom toys & games market value forecast: $ million, 2009–14 28
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