TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Hasbro, Inc. 19
JAKKS Pacific Inc 23
Mattel Inc 28
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: United States toys & games market value: $ million, 2005–09(e) 10
Table 2: United States toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: United States toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Hasbro, Inc.: key facts 19
Table 5: Hasbro, Inc.: key financials ($) 21
Table 6: Hasbro, Inc.: key financial ratios 21
Table 7: JAKKS Pacific Inc: key facts 23
Table 8: JAKKS Pacific Inc: key financials ($) 26
Table 9: JAKKS Pacific Inc: key financial ratios 26
Table 10: Mattel Inc: key facts 28
Table 11: Mattel Inc: key financials ($) 30
Table 12: Mattel Inc: key financial ratios 30
Table 13: United States toys & games market value forecast: $ million, 2009–14 32
Table 14: United States size of population (million), 2005–09 33
Table 15: United States gdp (constant 2000 prices, $ billion), 2005–09 33
Table 16: United States gdp (current prices, $ billion), 2005–09 33
Table 17: United States inflation, 2005–09 34
Table 18: United States consumer price index (absolute), 2005–09 34
Table 19: United States exchange rate, 2005–09 34
LIST OF FIGURES
Figure 1: United States toys & games market value: $ million, 2005–09(e) 10
Figure 2: United States toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: United States toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in the United States, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in the United States, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in the United States, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in the United States, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in the United States, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in the United States, 2009 18
Figure 10: Hasbro, Inc.: revenues & profitability 22
Figure 11: Hasbro, Inc.: assets & liabilities 22
Figure 12: JAKKS Pacific Inc: revenues & profitability 27
Figure 13: JAKKS Pacific Inc: assets & liabilities 27
Figure 14: Mattel Inc: revenues & profitability 31
Figure 15: Mattel Inc: assets & liabilities 31
Figure 16: United States toys & games market value forecast: $ million, 2009–14 32
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