Traditional Medicines Market in Brazil to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Traditional Medicines Market in Brazil (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The traditional medicines category was valued at BRL689m ($375.7m) in 2009, representing a CAGR of 10.1% since 2004.

By the end of 2014, the traditional medicines category will be worth BRL945.5m ($515.6m), with an expected CAGR of 6.5% between 2009 and 2014.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Traditional Medicines Market in Brazil (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: traditional medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Traditional Medicines 8
Value analysis (Brazilian Real), 2004?09 8
Value analysis (Brazilian Real), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 13
Chapter 4 Macroeconomic Profile 15
Macroeconomic Indicators 15
Chapter 5 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24

LIST OF FIGURES
Figure 1: Traditional medicines, Brazil, value (BRLm), 2004?14 9
Figure 2: Traditional medicines, Brazil, distribution channels by value (%), 2008?09 14
Figure 3: Annual data review process 21

LIST OF TABLES
Table 1: Traditional medicines category definitions 3
Table 2: Traditional medicines distribution channels 4
Table 3: Traditional medicines, Brazil, value (BRLm), 2004?09 8
Table 4: Traditional medicines, Brazil, value forecast (BRLm), 2009?14 9
Table 5: Traditional medicines, Brazil, value ($m), 2004?09 10
Table 6: Traditional medicines, Brazil, value forecast ($m), 2009?14 10
Table 7: Traditional medicines, Brazil, brand share by value (%), 2008?09 11
Table 8: Traditional medicines, Brazil, value by brand (BRLm), 2008?09 11
Table 9: Traditional medicines, Brazil, company share by value (%), 2008?09 12
Table 10: Traditional medicines, Brazil, value by company (BRLm), 2008?09 12
Table 11: Traditional medicines, Brazil, distribution channels by value (%), 2008?09 13
Table 12: Traditional medicines, Brazil, value by distribution channel (BRLm), 2008?09 13
Table 13: Brazil population, by age group, 2004?09 (millions) 15
Table 14: Brazil population forecast, by age group, 2009?14 (millions) 16
Table 15: Brazil population, by gender, 2004?09 (millions) 16
Table 16: Brazil population forecast, by gender, 2009?14 (millions) 17
Table 17: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 17
Table 18: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 17
Table 19: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 18
Table 20: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 18
Table 21: Brazil real GDP, 2004?09 ($bn, 2000 prices) 18
Table 22: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 19
Table 23: Brazil consumer price index, 2004?09 (2000=100) 19
Table 24: Brazil consumer price index, 2009?14 (2000=100) 19


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