Traditional Medicines Market in Bulgaria to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Traditional Medicines Market in Bulgaria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The traditional medicines category was valued at BGN14.1m ($10.5m) in 2009, representing a CAGR of 2.9% since 2004.

By the end of 2014, the traditional medicines category will be worth BGN15.7m ($11.7m), with an expected CAGR of 2.3% between 2009 and 2014.

Vesselino Trading Company is the market leader with a 29.1% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Traditional Medicines Market in Bulgaria (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: traditional medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Traditional Medicines 8
Value analysis (Bulgarian Lev), 2004?09 8
Value analysis (Bulgarian Lev), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 12
Distribution analysis 15
Chapter 4 Macroeconomic Profile 17
Macroeconomic Indicators 17
Chapter 5 Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26

LIST OF FIGURES
Figure 1: Traditional medicines, Bulgaria, value (BGNm), 2004?14 10
Figure 2: Traditional medicines, Bulgaria, company share by value (%), 2008?09 13
Figure 3: Traditional medicines, Bulgaria, distribution channels by value (%), 2008?09 16
Figure 4: Annual data review process 23

LIST OF TABLES
Table 1: Traditional medicines category definitions 3
Table 2: Traditional medicines distribution channels 4
Table 3: Traditional medicines, Bulgaria, value (BGNm), 2004?09 8
Table 4: Traditional medicines, Bulgaria, value forecast (BGNm), 2009?14 9
Table 5: Traditional medicines, Bulgaria, value ($m), 2004?09 11
Table 6: Traditional medicines, Bulgaria, value forecast ($m), 2009?14 11
Table 7: Traditional medicines, Bulgaria, brand share by value (%), 2008?09 12
Table 8: Traditional medicines, Bulgaria, value by brand (BGNm), 2008?09 12
Table 9: Traditional medicines, Bulgaria, company share by value (%), 2008?09 14
Table 10: Traditional medicines, Bulgaria, value by company (BGNm), 2008?09 14
Table 11: Traditional medicines, Bulgaria, distribution channels by value (%), 2008?09 15
Table 12: Traditional medicines, Bulgaria, value by distribution channel (BGNm), 2008?09 15
Table 13: Bulgaria population, by age group, 2004?09 (millions) 17
Table 14: Bulgaria population forecast, by age group, 2009?14 (millions) 18
Table 15: Bulgaria population, by gender, 2004?09 (millions) 18
Table 16: Bulgaria population forecast, by gender, 2009?14 (millions) 19
Table 17: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 19
Table 18: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 19
Table 19: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 20
Table 20: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 20
Table 21: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 20
Table 22: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 21
Table 23: Bulgaria consumer price index, 2004?09 (2000=100) 21
Table 24: Bulgaria consumer price index, 2009?14 (2000=100) 21


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