Traditional Medicines Market in Hong Kong to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Traditional Medicines Market in Hong Kong (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The traditional medicines category was valued at HK$901.2m ($115.7m) in 2009, representing a CAGR of 6.1% since 2004.

By the end of 2014, the traditional medicines category will be worth HK$1,104.9m ($141.9m), with an expected CAGR of 4.2% between 2009 and 2014.

Eu Yan Sang International is the market leader with a 28.6% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Traditional Medicines Market in Hong Kong (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: traditional medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Traditional Medicines 8
Value analysis (Hong Kong Dollar), 2004?09 8
Value analysis (Hong Kong Dollar), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27

LIST OF FIGURES
Figure 1: Traditional medicines, Hong Kong, value (HK$m), 2004?14 9
Figure 2: Traditional medicines, Hong Kong, company share by value (%), 2008?09 13
Figure 3: Traditional medicines, Hong Kong, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 24

LIST OF TABLES
Table 1: Traditional medicines category definitions 3
Table 2: Traditional medicines distribution channels 4
Table 3: Traditional medicines, Hong Kong, value (HK$m), 2004?09 8
Table 4: Traditional medicines, Hong Kong, value forecast (HK$m), 2009?14 9
Table 5: Traditional medicines, Hong Kong, value ($m), 2004?09 10
Table 6: Traditional medicines, Hong Kong, value forecast ($m), 2009?14 10
Table 7: Traditional medicines, Hong Kong, brand share by value (%), 2008?09 11
Table 8: Traditional medicines, Hong Kong, value by brand (HK$m), 2008?09 12
Table 9: Traditional medicines, Hong Kong, company share by value (%), 2008?09 14
Table 10: Traditional medicines, Hong Kong, value by company (HK$m), 2008?09 15
Table 11: Traditional medicines, Hong Kong, distribution channels by value (%), 2008?09 16
Table 12: Traditional medicines, Hong Kong, value by distribution channel (HK$m), 2008?09 16
Table 13: Hong Kong population, by age group, 2004?09 (millions) 18
Table 14: Hong Kong population forecast, by age group, 2009?14 (millions) 19
Table 15: Hong Kong population, by gender, 2004?09 (millions) 19
Table 16: Hong Kong population forecast, by gender, 2009?14 (millions) 20
Table 17: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 20
Table 18: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 20
Table 19: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 21
Table 20: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 21
Table 21: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 21
Table 22: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 22
Table 23: Hong Kong consumer price index, 2004?09 (2000=100) 22
Table 24: Hong Kong consumer price index, 2009?14 (2000=100) 22


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