TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: traditional medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Traditional Medicines 8
Value analysis (Japanese Yen), 2004?09 8
Value analysis (Japanese Yen), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27
LIST OF FIGURES
Figure 1: Traditional medicines, Japan, value (JPYm), 2004?14 9
Figure 2: Traditional medicines, Japan, company share by value (%), 2008?09 13
Figure 3: Traditional medicines, Japan, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 24
LIST OF TABLES
Table 1: Traditional medicines category definitions 3
Table 2: Traditional medicines distribution channels 4
Table 3: Traditional medicines, Japan, value (JPYm), 2004?09 8
Table 4: Traditional medicines, Japan, value forecast (JPYm), 2009?14 9
Table 5: Traditional medicines, Japan, value ($m), 2004?09 10
Table 6: Traditional medicines, Japan, value forecast ($m), 2009?14 10
Table 7: Traditional medicines, Japan, brand share by value (%), 2008?09 11
Table 8: Traditional medicines, Japan, value by brand (JPYm), 2008?09 12
Table 9: Traditional medicines, Japan, company share by value (%), 2008?09 14
Table 10: Traditional medicines, Japan, value by company (JPYm), 2008?09 15
Table 11: Traditional medicines, Japan, distribution channels by value (%), 2008?09 16
Table 12: Traditional medicines, Japan, value by distribution channel (JPYm), 2008?09 16
Table 13: Japan population, by age group, 2004?09 (millions) 18
Table 14: Japan population forecast, by age group, 2009?14 (millions) 19
Table 15: Japan population, by gender, 2004?09 (millions) 19
Table 16: Japan population forecast, by gender, 2009?14 (millions) 20
Table 17: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 20
Table 18: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 20
Table 19: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 21
Table 20: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 21
Table 21: Japan real GDP, 2004?09 ($bn, 2000 prices) 21
Table 22: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 22
Table 23: Japan consumer price index, 2004?09 (2000=100) 22
Table 24: Japan consumer price index, 2009?14 (2000=100) 22
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