TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: traditional medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Traditional Medicines 8
Value analysis (Mexican Peso), 2004?09 8
Value analysis (Mexican Peso), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 13
Chapter 4 Macroeconomic Profile 15
Macroeconomic Indicators 15
Chapter 5 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24
LIST OF FIGURES
Figure 1: Traditional medicines, Mexico, value (MXNm), 2004?14 9
Figure 2: Traditional medicines, Mexico, distribution channels by value (%), 2008?09 14
Figure 3: Annual data review process 21
LIST OF TABLES
Table 1: Traditional medicines category definitions 3
Table 2: Traditional medicines distribution channels 4
Table 3: Traditional medicines, Mexico, value (MXNm), 2004?09 8
Table 4: Traditional medicines, Mexico, value forecast (MXNm), 2009?14 9
Table 5: Traditional medicines, Mexico, value ($m), 2004?09 10
Table 6: Traditional medicines, Mexico, value forecast ($m), 2009?14 10
Table 7: Traditional medicines, Mexico, brand share by value (%), 2008?09 11
Table 8: Traditional medicines, Mexico, value by brand (MXNm), 2008?09 11
Table 9: Traditional medicines, Mexico, company share by value (%), 2008?09 12
Table 10: Traditional medicines, Mexico, value by company (MXNm), 2008?09 12
Table 11: Traditional medicines, Mexico, distribution channels by value (%), 2008?09 13
Table 12: Traditional medicines, Mexico, value by distribution channel (MXNm), 2008?09 13
Table 13: Mexico population, by age group, 2004?09 (millions) 15
Table 14: Mexico population forecast, by age group, 2009?14 (millions) 16
Table 15: Mexico population, by gender, 2004?09 (millions) 16
Table 16: Mexico population forecast, by gender, 2009?14 (millions) 17
Table 17: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 17
Table 18: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 17
Table 19: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 18
Table 20: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 18
Table 21: Mexico real GDP, 2004?09 ($bn, 2000 prices) 18
Table 22: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 19
Table 23: Mexico consumer price index, 2004?09 (2000=100) 19
Table 24: Mexico consumer price index, 2009?14 (2000=100) 19
[Inhaltsverzeichnis ausblenden]