Traditional Medicines Market in Nigeria to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Traditional Medicines Market in Nigeria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The traditional medicines category was valued at NGN4,016.6m ($34.5m) in 2009, representing a CAGR of 1.8% since 2004.

By the end of 2014, the traditional medicines category will be worth NGN4,310.3m ($37m), with an expected CAGR of 1.4% between 2009 and 2014.

Zhejiang Yixin Pharmaceutical Co., Ltd is the market leader with a 55.8% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Traditional Medicines Market in Nigeria (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: traditional medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Traditional Medicines 8
Value analysis (Nigerian Naira), 2004?09 8
Value analysis (Nigerian Naira), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 14
Chapter 4 Macroeconomic Profile 16
Macroeconomic Indicators 16
Chapter 5 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25

LIST OF FIGURES
Figure 1: Traditional medicines, Nigeria, value (NGNm), 2004?14 9
Figure 2: Traditional medicines, Nigeria, company share by value (%), 2008?09 12
Figure 3: Traditional medicines, Nigeria, distribution channels by value (%), 2008?09 15
Figure 4: Annual data review process 22

LIST OF TABLES
Table 1: Traditional medicines category definitions 3
Table 2: Traditional medicines distribution channels 4
Table 3: Traditional medicines, Nigeria, value (NGNm), 2004?09 8
Table 4: Traditional medicines, Nigeria, value forecast (NGNm), 2009?14 9
Table 5: Traditional medicines, Nigeria, value ($m), 2004?09 10
Table 6: Traditional medicines, Nigeria, value forecast ($m), 2009?14 10
Table 7: Traditional medicines, Nigeria, brand share by value (%), 2008?09 11
Table 8: Traditional medicines, Nigeria, value by brand (NGNm), 2008?09 11
Table 9: Traditional medicines, Nigeria, company share by value (%), 2008?09 13
Table 10: Traditional medicines, Nigeria, value by company (NGNm), 2008?09 13
Table 11: Traditional medicines, Nigeria, distribution channels by value (%), 2008?09 14
Table 12: Traditional medicines, Nigeria, value by distribution channel (NGNm), 2008?09 14
Table 13: Nigeria population, by age group, 2004?09 (millions) 16
Table 14: Nigeria population forecast, by age group, 2009?14 (millions) 17
Table 15: Nigeria population, by gender, 2004?09 (millions) 17
Table 16: Nigeria population forecast, by gender, 2009?14 (millions) 18
Table 17: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 18
Table 18: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 18
Table 19: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 19
Table 20: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 19
Table 21: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 19
Table 22: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 20
Table 23: Nigeria consumer price index, 2004?09 (2000=100) 20
Table 24: Nigeria consumer price index, 2009?14 (2000=100) 20


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