TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: traditional medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Traditional Medicines 8
Value analysis (Philippine Peso), 2004?09 8
Value analysis (Philippine Peso), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 13
Chapter 4 Macroeconomic Profile 15
Macroeconomic Indicators 15
Chapter 5 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24
LIST OF FIGURES
Figure 1: Traditional medicines, Philippines, value (PHPm), 2004?14 9
Figure 2: Traditional medicines, Philippines, distribution channels by value (%), 2008?09 14
Figure 3: Annual data review process 21
LIST OF TABLES
Table 1: Traditional medicines category definitions 3
Table 2: Traditional medicines distribution channels 4
Table 3: Traditional medicines, Philippines, value (PHPm), 2004?09 8
Table 4: Traditional medicines, Philippines, value forecast (PHPm), 2009?14 9
Table 5: Traditional medicines, Philippines, value ($m), 2004?09 10
Table 6: Traditional medicines, Philippines, value forecast ($m), 2009?14 10
Table 7: Traditional medicines, Philippines, brand share by value (%), 2008?09 11
Table 8: Traditional medicines, Philippines, value by brand (PHPm), 2008?09 11
Table 9: Traditional medicines, Philippines, company share by value (%), 2008?09 12
Table 10: Traditional medicines, Philippines, value by company (PHPm), 2008?09 12
Table 11: Traditional medicines, Philippines, distribution channels by value (%), 2008?09 13
Table 12: Traditional medicines, Philippines, value by distribution channel (PHPm), 2008?09 13
Table 13: Philippines population, by age group, 2004?09 (millions) 15
Table 14: Philippines population forecast, by age group, 2009?14 (millions) 16
Table 15: Philippines population, by gender, 2004?09 (millions) 16
Table 16: Philippines population forecast, by gender, 2009?14 (millions) 17
Table 17: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 17
Table 18: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 17
Table 19: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 18
Table 20: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 18
Table 21: Philippines real GDP, 2004?09 ($bn, 2000 prices) 18
Table 22: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 19
Table 23: Philippines consumer price index, 2004?09 (2000=100) 19
Table 24: Philippines consumer price index, 2009?14 (2000=100) 19
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