TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: traditional medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Traditional Medicines 8
Value analysis (Swedish Krona), 2004?09 8
Value analysis (Swedish Krona), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 14
Chapter 4 Macroeconomic Profile 16
Macroeconomic Indicators 16
Chapter 5 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25
LIST OF FIGURES
Figure 1: Traditional medicines, Sweden, value (SEKm), 2004?14 9
Figure 2: Traditional medicines, Sweden, company share by value (%), 2008?09 12
Figure 3: Traditional medicines, Sweden, distribution channels by value (%), 2008?09 15
Figure 4: Annual data review process 22
LIST OF TABLES
Table 1: Traditional medicines category definitions 3
Table 2: Traditional medicines distribution channels 4
Table 3: Traditional medicines, Sweden, value (SEKm), 2004?09 8
Table 4: Traditional medicines, Sweden, value forecast (SEKm), 2009?14 9
Table 5: Traditional medicines, Sweden, value ($m), 2004?09 10
Table 6: Traditional medicines, Sweden, value forecast ($m), 2009?14 10
Table 7: Traditional medicines, Sweden, brand share by value (%), 2008?09 11
Table 8: Traditional medicines, Sweden, value by brand (SEKm), 2008?09 11
Table 9: Traditional medicines, Sweden, company share by value (%), 2008?09 13
Table 10: Traditional medicines, Sweden, value by company (SEKm), 2008?09 13
Table 11: Traditional medicines, Sweden, distribution channels by value (%), 2008?09 14
Table 12: Traditional medicines, Sweden, value by distribution channel (SEKm), 2008?09 14
Table 13: Sweden population, by age group, 2004?09 (millions) 16
Table 14: Sweden population forecast, by age group, 2009?14 (millions) 17
Table 15: Sweden population, by gender, 2004?09 (millions) 17
Table 16: Sweden population forecast, by gender, 2009?14 (millions) 18
Table 17: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 18
Table 18: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 18
Table 19: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 19
Table 20: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 19
Table 21: Sweden real GDP, 2004?09 ($bn, 2000 prices) 19
Table 22: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 20
Table 23: Sweden consumer price index, 2004?09 (2000=100) 20
Table 24: Sweden consumer price index, 2009?14 (2000=100) 20
[Inhaltsverzeichnis ausblenden]