TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: traditional medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Traditional Medicines 8
Value analysis (Thai Baht), 2004?09 8
Value analysis (Thai Baht), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 12
Distribution analysis 15
Chapter 4 Macroeconomic Profile 17
Macroeconomic Indicators 17
Chapter 5 Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26
LIST OF FIGURES
Figure 1: Traditional medicines, Thailand, value (THBm), 2004?14 10
Figure 2: Traditional medicines, Thailand, company share by value (%), 2008?09 13
Figure 3: Traditional medicines, Thailand, distribution channels by value (%), 2008?09 16
Figure 4: Annual data review process 23
LIST OF TABLES
Table 1: Traditional medicines category definitions 3
Table 2: Traditional medicines distribution channels 4
Table 3: Traditional medicines, Thailand, value (THBm), 2004?09 8
Table 4: Traditional medicines, Thailand, value forecast (THBm), 2009?14 9
Table 5: Traditional medicines, Thailand, value ($m), 2004?09 11
Table 6: Traditional medicines, Thailand, value forecast ($m), 2009?14 11
Table 7: Traditional medicines, Thailand, brand share by value (%), 2008?09 12
Table 8: Traditional medicines, Thailand, value by brand (THBm), 2008?09 12
Table 9: Traditional medicines, Thailand, company share by value (%), 2008?09 14
Table 10: Traditional medicines, Thailand, value by company (THBm), 2008?09 14
Table 11: Traditional medicines, Thailand, distribution channels by value (%), 2008?09 15
Table 12: Traditional medicines, Thailand, value by distribution channel (THBm), 2008?09 15
Table 13: Thailand population, by age group, 2004?09 (millions) 17
Table 14: Thailand population forecast, by age group, 2009?14 (millions) 18
Table 15: Thailand population, by gender, 2004?09 (millions) 18
Table 16: Thailand population forecast, by gender, 2009?14 (millions) 19
Table 17: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 19
Table 18: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 19
Table 19: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 20
Table 20: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 20
Table 21: Thailand real GDP, 2004?09 ($bn, 2000 prices) 20
Table 22: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 21
Table 23: Thailand consumer price index, 2004?09 (2000=100) 21
Table 24: Thailand consumer price index, 2009?14 (2000=100) 21
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