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Trends In Protein Intake: Attitudes And Behaviors
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*Obtain a detailed understanding of consumer attitudes and behaviors towards increasing consumption of proteins *Find inspiration for innovative formulations and product positioning which takes advantage of consumers' evolving preferences *Access quantitative and qualitative insight illustrating consumer attitudes, actual consumption and best-practice marketing across the globe 107 pages | |||||||||||
| Inhalt der Studie: |
Protein is an essential dietary component. Sufficient intake is crucial for a healthy and balanced diet. This report examines consumer attitudes and behaviors towards protein intake. It focuses on how.....
Protein is an essential dietary component. Sufficient intake is crucial for a healthy and balanced diet. This report examines consumer attitudes and behaviors towards protein intake. It focuses on how proteins are perceived and consumed and what protein-based innovation opportunities exist on the back of new nutritional science highlighting the broad health benefits of high quality proteins Report Highlights Consumers are slowly becoming increasingly aware of and knowledgeable about the benefits of protein in the diet, recognizing the important role it plays in helping manage hunger, sustain energy levels and maximize performance In Europe, Datamonitor's research identified that Italians are the most protein-conscious consumers with well over one-third (38%) of consumers paying either a 'high' or 'very high' amount of attention to protein intake. This is more than double that of other countries in the region, such as Germany (16%), the Netherlands (13%) and Sweden (18%) Regular formulation improvements ensure that soy is expanding its appeal, including with carnivores. Consumers are intrigued by the widely purported health benefits, as well as the suitability for vegetarians and those with allergies. This suggests there are ongoing opportunities for industry players to capitalize upon [Studien Infos ausblenden] |
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In this month’s MarketWatch… Automotive Industry Update Page 9 Porsche acquires majority stake of Volkswagen; UK government considers $1 billion loan for Jaguar Land Rover; Hyundai tries new scheme to boost consumer confidence… Feature Analysis Page 10 Outsourcing companies may suffer from exposure to US automotive industry News Headlines Page 12 EOS, Renault-Nissan Alliance to develop zero-emission mobility solutions; Nissan recalls light trucks, SUVs in US over faulty crash sensor; Kia Motors America to offer HD Radio technology in select models… Company Spotlight Page 22 Johnson Controls Further Reading Page 31 Drinks Industry Update Page 32 Acquisitions not on priority list, says Dr Pepper Snapple's CEO; Coca-Cola Hellenic to axe 150 jobs in Poland; MillerCoors agrees to reformulate Sparks energy drink… New Products Review Page 34 Stevia gaining ground as the new sweetener of choice Page 37 Juices: top flavors in new products Page 38 New drinks launches by category, September-November 2008: functional drinks give some stimulation Page 39 Product claims: new drinks launches, September-November 2008 Feature Analysis Page 40 Budweiser: still fighting over brand ownership Industry Comment Page 41 Carbonated drinks: new sweetener may invigorate category News Headlines Page 42 Coca-Cola expected to launch new drink in US; Constellation Brands slashes 50 jobs; Fortune Brands to cut jobs as part of restructuring… Company Spotlight Page 48 Molson Coors Further Reading Page 56 Food Industry Update Page 57 FDA says Cargill's Truvia rebiana is safe for use as sweetener; Cadbury expects profit to grow in 2008; Aldi to expand operations in US… New Products Review Page 59 Sports nutrition hits cereal market Page 62 Baby food: top flavors in new products Page 63 New food launches by category, September - November 2008: yogurt launches are buoyant Page 64 Product claims: new food launches, September – November 2008 Feature Analysis Page 65 Sainsbury: strengthened value credentials boost sales Industry Comment Page 66 Hovis: relaunch helps brand sales rise Page 66 Irish pork scare: raises questions about food sourcing News Headlines Page 68 Premier Foods reviewing option to reduce group debt; Pilgrim's Pride names new president and CEO; Waitrose opens first convenience format store… Company Spotlight Page 83 ASDA Further Reading Page 89 Personal Care Industry Update Page 90 Beiersdorf not to be hit by global financial crisis, says CEO; Henkel may consider shortening of working hours, says CFO; Further rollback of product prices possible, says Clorox CEO... New Products Review Page 92 Addressing embarrassing problems Page 95 Shaving preparations: top fragrances in new products Page 96 New personal care launches by category, September - November 2008: face make-up on the rise Page 97 Product claims: new personal care launches, September - November 2008 News Headlines Page 98 Godrej Consumer Products chairman expects margins to improve; Dabur plans to introduce new range of health shampoos; Unilever Thai to invest THB1.6 billion in 2009… Company Spotlight Page 101 L'Oreal Further Reading Page 109 Financial Services Industry Update Page 110 Bank of America completes Merrill Lynch takeover; Irish government injects €5.5 billion into banks; Barclays to offer contactless debit cards… Industry Comment Page 112 UK mortgage market crisis: government attempts to attract first time buyers Feature Analysis Page 113 Marketcetera readies open source trading platform Page 114 A strengthened financial services compensation scheme comes at a price News Headlines Page 116 JPMorgan Asset Management to launch US equity income fund; Sovereign Bank to cut 1,000 jobs; ANZ increases Panin Bank stake to 38.3% … Company Spotlight Page 128 Credit Agricole Further Reading Page 138 Energy Industry Update Page 139 Gazprom reports increase in profits for H1 2008; European Commission approves EDF's takeover of British Energy; Siemens and GE secure contracts in Iraq… Industry Comment Page 141 UK electricity generation: new companies will re-invigorate competition Page 141 CCS: technology's prospects boosted by Dutch government Feature Analysis Page 143 EU should act now over 'gasPEC' Page 144 Europe leads by example with climate change package compromise Page 145 Time to create a single European energy regulator Page 146 UK energy markets facing a crisis of confidence due to fundamental misconceptions Page 148 UK energy sector: laissez-faire or just unfair? Page 149 Brinkmanship in Kiev and Moscow can only last so long News Headlines Page 152 Southern Pacific to acquire Rochester Energy; Piedmont Natural Gas annual net income up; E.ON and Statkraft complete asset swap… Company Spotlight Page 168 PetroChina Limited Further Reading Page 177 Technology Industry Update Page 178 Panasonic acquires Sanyo for $9 billion; RIM posts increase in net income; SAP loses legal battle with Oracle… Feature Analysis Page 180 IAM solutions are undervalued in a changing business environment Page 181 Marketcetera readies open source trading platform Page 182 Satyam's $1.6 billion spending spree derailed by investors Page 183 Outsourcing companies may suffer from exposure to US automotive industry Page 184 Re-labeling products costs retailers millions Page 185 Lightspeed mulls expansion into FIX Page 186 Credit crisis spurs interest in operational risk technology Page 187 2008: the year of the smartphone Page 188 AboveNet: gearing up for any-to-any metro ethernet services Page 189 A strengthened financial services compensation scheme comes at a price News Headlines Page 192 Alcatel-Lucent cuts management jobs; IBM wins UK Border Agency deal; World Bank imposes eight-year ban on business dealings with Satyam… Company Spotlight Page 209 Electronic Arts Further Reading Page 218 Telecoms Industry Update Page 219 AT&T closes its acquisition of Wayport; UIQ files for bankruptcy; Verizon awarded $33m in 'cybersquatting' lawsuit… Feature Analysis Page 221 2008: the year of the smartphone News Headlines Page 223 Reliance to invest INR40 billion in 3G network expansion; Samsung Electronics to develop WiMAX and LTE chips; Fujitsu signs managed networking services contract with AT&T… Company Spotlight Page 228 Virgin Media Inc. Further Reading Page 235 Index Page 236 [Inhaltsverzeichnis ausblenden] |
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5 THE FUTURE DECODED 6 INTRODUCTION: Protein is an important dietary component but is often less prioritized relative to other nutritional details 6 There is an increasing focus on protein quality and its broadening role in facilitating optimal health 6 TREND: Vegetarianism and broader health concerns have driven the market for protein alternatives such as soy and a shift in meat consumption 9 Vegetarians do not form a significant proportion of society, though geographic variations are pronounced 9 Meat reducers seek to lower their meat consumption to help lead a healthier lifestyle 11 Soy is a protein-based meat alternative suitable for vegetarians, and its market value is expanding rapidly 15 Consumer skepticism, particularly surrounding sensory sacrifice, is a core inhibitor to the growth of soy markets 28 Key takeouts and implications: protein alternatives, especially soy, potentially present profitable opportunities as consumers look for high quality protein sources beyond meat 31 INSIGHT: Consumers place a lower priority on monitoring protein details relative to other nutritional details but it is an important consideration nonetheless 32 Research indicates that protein is lower on consumers' 'nutritional radar' than other food properties 32 Females are more likely to monitor protein consumption than males 37 Age based variances in the propensity to monitor protein intake are minimal 41 Protein over-consumption and unhealthy lower quality proteins create potential health problems 42 Consumer confidence can be shaken by food health scares, such as the melamine milk crisis in China 43 Key takeouts and implications: consumers' attentiveness towards protein consumption is relatively low 43 INSIGHT: Satiety enhancing products, for which protein has a potentially important role, are attracting interest among health conscious consumers 44 The link between protein, satiety and calorie intake is a message that should resonate with consumers 45 Research has shown that consuming high quality protein sources can lead to wellness-related benefits 47 The gravitation towards satiety enhancing products has thus far been insignificant 50 Satiety enhancing formulations have particular relevance for breakfast routines 53 Consumers are somewhat skeptical about products being able to provide higher levels of satiety 54 Young adults and females are doing the most to increase their consumption of satiety enhancing products 57 Key takeouts and implications: there is a gap in the market for protein-based formulations to play a pivotal role in breakfast consumption 59 INSIGHT: Different demographics and lifestyle groups consume vastly different levels of protein 60 Protein is even more essential for older consumers but many are struggling to intake the required amounts 60 Physically active individuals are more likely to monitor their protein intake 62 Key takeouts and implications: protein is important for differing consumer groups for varying reasons 70 INSIGHT: Protein focused products are growing, but innovation is still relatively sparse 71 Offering 'convenient health' is a compelling innovation platform 71 Myriad functional drinks, snack-bars and similar products are delivering convenient health 72 Products claiming to be high in protein are very US-centric 73 Products which tout satiety benefits are slowly emerging in the market 76 Soy launch numbers have remained consistent in the ""high protein"" market in the past few years 76 Functional beverages can be fortified with whey protein to give consumers a healthy boost 78 The amino acid and peptide components that make up proteins are also of growing interest 79 Key takeouts and implications: protein in convenience drinks provides consumers with health-boosting opportunities 80 ACTION POINTS 81 ACTION: Use protein based formulations to target the breakfast occasion and to offer 'performance nutrition' and 'weight management' benefits to consumers 81 Incorporate genuine high quality protein into formulations in recognition that the nutritional specifics matter to health conscious consumers 81 Use protein and fiber rich formulations to capitalize on consumers' increasing desire for 'appetite control' and 'weight management' benefits 84 Link protein-rich formulations with 'performance nutrition' 87 Promote protein as 'the next big thing' in breakfast choices 90 Capitalize on other functional trends by emphasizing the broad benefits of protein 92 ACTION: Capitalize on the 'healthy halo' surrounding soy and whey protein 94 Encourage first-time consumption by taking active steps to remove negative stigmas regarding soy's taste 95 Be aware that attempts to 'downplay' the presence of soy may serve to confuse consumers 96 Continue to develop compounds which create soy goods that are both nutritious and great-tasting 96 Pursue opportunities for more expansive distribution of soy and whey-based products 97 Develop protein alternatives for allergy sufferers 97 APPENDIX 98 Supplementary data 98 Definitions 99 Methodology 99 Further reading and references 100 Ask the analyst 103 Datamonitor consulting 103 Disclaimer 103 Table 1: Vegetarian inhabitants in western Europe, Australia and the US (millions and % of population), by country, 2007 10 Table 2: Meat-reducers (millions) in western Europe, the US and Australia, by country, 2002-12 14 Table 3: Market value of soy dairy products in Europe, the US, Russia and Brazil ($ millions), by country, 2002-12 20 Table 4: Market value of soy dairy products in the Asia Pacific region ($ millions), by country, 2002-12 21 Table 5: Market value of soy milk in Europe, the US, Russia and Brazil ($ millions), by country, 2002-12 23 Table 6: Market value of soy milk in the Asia Pacific region ($ millions), by country, 2002-12 23 Table 7: Market value of soy drinks in Europe, the US, Russia and Brazil ($ millions), by country, 2002-12 24 Table 8: Market value of soy drinks in the Asia Pacific region ($ millions), by country, 2002-12 25 Table 9: Market value of soy desserts in Europe, the US, Russia and Brazil ($ millions), by country, 2002-12 25 Table 10: Market value of soy desserts in the Asia Pacific region ($ millions), by country, 2002-12 26 Table 11: Market value of soya oil in Europe, the US, Russia and Brazil ($ millions), by country, 2002-12 27 Table 12: Market value of soya oil in the Asia Pacific region ($ millions), by country, 2002-12 27 Table 13: The sensory attributes of various whey/milk/ soy compounds, as rated on the 'hedonic scale' 29 Table 14: Consumer survey: attention given towards the amount and types of protein in one's diet, in 15 countries across Europe, Asia Pacific, South America and the US, by country 35 Table 15: Consumer survey: the importance that individuals attach to diet and nutrition in creating a feeling of wellbeing or wellness, in 15 countries across Europe, Asia Pacific, South America and the US, by country and gender, 2008 37 Table 16: Consumer survey: the influence of health in directing food and beverage choices, in 15 countries across Europe, Asia Pacific, South America and the US, by country and gender, by country, 2008 38 Table 17: Consumer survey: attention given towards the amount and types of protein in one's diet, in 15 countries across Europe, Asia Pacific, South America and the US, by gender 40 Table 18: Consumer survey: proportion of US consumers checking the nutrition facts panel for protein information, by age and gender 41 Table 19: Consumer survey: the amount of attention given to the number of calories consumed on a day-to-day basis, in 15 countries across Europe, Asia Pacific, South America and the US, 2008 46 Table 20: Consumer survey: the propensity to chose food and beverages providing higher levels of satiety to help reduce hunger, in 15 countries across Europe, Asia Pacific, South America and the US 51 Table 21: Consumer survey: trust in food and beverage products claiming to provide higher levels of satiety, in 15 countries across Europe, Asia Pacific, South America and the US, by country 55 Table 22: Consumer survey: trust in food and beverage products claiming to provide higher levels of satiety and help reduce feelings of hunger after eating, in 15 countries across Europe, Asia Pacific, South America and the US, by gender and country 56 Table 23: Consumer survey: the propensity to chose food and beverages providing higher levels of satiety, in 15 countries across Europe, Asia Pacific, South America and the US, by gender and country 58 Table 24: Consumer survey: the importance that consumer place on exercising or physical fitness, in 15 markets across Europe, Asia Pacific, South America and the US, by country 65 Table 25: Average per capita time spent doing exercise and physical activity per day (minutes), Europe, US and Asia Pacific, by country, 2002-12 66 Table 26: Average per capita time spent exercising per day (minutes), by gender, in Europe, US and Asia Pacific, by country, 2002-12 67 Table 27: Consumer survey: the importance consumers place on supplementing their diet with dietary supplements, in western Europe and the US, by country, 2006 69 Table 28: Consumer survey: the extent to which consumers have used dietary supplements over the past six months, in 15 countries in Europe, Asia Pacific, South America and the US, by country 70 Table 29: Consumer survey: the propensity to chose food and beverages which are both convenient and healthy, in 15 countries across Europe, Asia Pacific, South America and the US, by country 71 Table 30: Consumer survey: the propensity to chose food and beverages which are both convenient and healthy, in 15 countries across Europe, Asia Pacific, South America and the US, by country and gender 72 Table 31: Percentage of ""high-protein"" food and beverage product launches, by country, 2002-08 74 Table 32: Innovative product launches as a percentage of total ""high-protein"" product launches, 2002-08 75 Table 33: Soy-based product launches as a percentage of total ""high-protein"" product launches, 2002-08 77 Table 34: Market value of functional drinks in Europe, the US, Russia and Brazil ($ millions), by country, 2002-12 98 Table 35: Market value of functional drinks in the Asia Pacific region ($ millions), by country, 2002-12 98 Table 36: Table of definitions 99 TABLE OF FIGURES Figure 1: Protein consumption remains a complicated issue for consumers 8 Figure 2: In western Europe, vegetarians are most prevalent in Germany, Great Britain and Italy when expressed as a percentage of total population 10 Figure 3: Australian consumers, as a percentage of the population, are the most proactive in trying to reduce their meat intake 15 Figure 4: Consumers who are conscious about health are more likely to spend more on soy products 16 Figure 5: Around half of US consumers are aware of soy protein's health associations although far fewer are actively consuming products touting soy credentials 18 Figure 6: US consumers favor dinnertime as their preferred occasion for soy consumption 19 Figure 7: Consumers in Germany have responded far more positively to soy dairy products than in any other country across Europe, the US, Russia and Brazil 21 Figure 8: The strongest growth potential for soy dairy products in the Asia Pacific region is in Australia 22 Figure 9: Sensory benefits heavily influence consumer choices which is why it is vital that industry players maintain an ongoing focus on improving the sensory credentials of soy-based formulations 30 Figure 10: The website for Adez, a soy-based beverage which was withdrawn from the UK market, attempts to educate consumers about the health credentials of soy-protein 31 Figure 11: Consumers are most attentive to fat and eating from a diverse range of foods 33 Figure 12: There are a number of details on food labels that consumers look for ahead of protein content 34 Figure 13: In most countries, particularly in Europe, the US and Australia, a high degree of polarization exists between those consumers who are attentive to protein intake and those who are carefree 36 Figure 14: Women are more interested in food label information than men 39 Figure 15: Consumers pay more attention to fat, sugar and carbohydrate intake than they do to protein 41 Figure 16: The importance placed on protein intake is similar across age cohorts 42 Figure 17: In Europe, Italian and French consumers are the most calorie conscious 47 Figure 18: The efforts being to eat more satiety enhancing food and beverages are well short of broader efforts being take to eat more healthily in general 52 Figure 19: The increased adoption of satiety enhancing food and beverages ranks low when compared to other dietary changes being made by consumers 53 Figure 20: Being able to increase their physical activity is the primary motivator for breakfast consumers 54 Figure 21: Low levels of trust in food and beverage products claiming to provide higher levels of satiety reflect skepticism shown towards food and beverage product health claims more generally 55 Figure 22: Satiety claims do not resonate with skeptical older consumers as much as younger ones 57 Figure 23: Females are embracing the satiety enhancing trend more than males in all countries 58 Figure 24: Younger consumers are most likely to be making attempts to increase their consumption of products offering satiety benefits 59 Figure 25: Physically active individuals are more likely to monitor their protein intake but weight consciousness does not have a notable impact 63 Figure 26: US consumers do not readily associate protein consumption with weight gain, especially when compared to fats and carbohydrates 63 Figure 27: Sports nutrition consumers can be divided into four groups 64 Figure 28: Supplements high in protein are aimed at athletes looking to bulk up using consumption 68 Figure 29: US consumers place the highest importance on dietary supplements as part of a healthy diet 69 Figure 30: Protein waters and convenience drinks provide consumers with easy ways to boost their health 73 Figure 31: The number of ""high-protein"" product launches has doubled in the period 2002-08 74 Figure 32: The number of innovative products launched in the market has declined since 2002 76 Figure 33: There have been a plethora of ""high protein"" products recently launched containing soy 77 Figure 34: Whey protein can be incorporated into a myriad of health, snack and diet foods and beverages 78 Figure 35: Peptide components of proteins are highly-targeted and are useful in a number of different areas 79 Figure 36: Communicating protein quantity and quality is increasingly important as consumers become more specific in their nutritional requirements 83 Figure 37: Satiety enhancing products reflect the evolution of dieting from 'weight loss' to 'weight control' and the changing direction of protein based formulations 86 Figure 38: Jenny Craig signed an exclusive license agreement for the worldwide rights to use the 'Volumetrics' approach in 2008 87 Figure 39: Consumers have different 'performance nutrition' requirements according to the extent to which they exercise 88 Figure 40: More personalized protein-based formulations are emerging in 'performance nutrition' as well as differing formats that will potentially enhance the appeal for Recreational and Lifestyle users 90 Figure 41: Several breakfast products available in the US give consumers a 'protein boost' 91 Figure 42: These consumer needs offer opportunities for targeted food and beverage solutions 92 Figure 43: Vitasoy communicates the broader health benefits associated with soy through the company website while many other products are communicating diverse benefits of protein-based formulations 94 Figure 44: Silk Soymilk is adopting 'persuasive marketing' tactics to induce consumer trial 96 Figure 1: Protein consumption remains a complicated issue for consumers 8 Figure 2: In western Europe, vegetarians are most prevalent in Germany, Great Britain and Italy when expressed as a percentage of total population 10 Figure 3: Australian consumers, as a percentage of the population, are the most proactive in trying to reduce their meat intake 15 Figure 4: Consumers who are conscious about health are more likely to spend more on soy products 16 Figure 5: Around half of US consumers are aware of soy protein's health associations although far fewer are actively consuming products touting soy credentials 18 Figure 6: US consumers favor dinnertime as their preferred occasion for soy consumption 19 Figure 7: Consumers in Germany have responded far more positively to soy dairy products than in any other country across Europe, the US, Russia and Brazil 21 Figure 8: The strongest growth potential for soy dairy products in the Asia Pacific region is in Australia 22 Figure 9: Sensory benefits heavily influence consumer choices which is why it is vital that industry players maintain an ongoing focus on improving the sensory credentials of soy-based formulations 30 Figure 10: The website for Adez, a soy-based beverage which was withdrawn from the UK market, attempts to educate consumers about the health credentials of soy-protein 31 Figure 11: Consumers are most attentive to fat and eating from a diverse range of foods 33 Figure 12: There are a number of details on food labels that consumers look for ahead of protein content 34 Figure 13: In most countries, particularly in Europe, the US and Australia, a high degree of polarization exists between those consumers who are attentive to protein intake and those who are carefree 36 Figure 14: Women are more interested in food label information than men 39 Figure 15: Consumers pay more attention to fat, sugar and carbohydrate intake than they do to protein 41 Figure 16: The importance placed on protein intake is similar across age cohorts 42 Figure 17: In Europe, Italian and French consumers are the most calorie conscious 47 Figure 18: The efforts being to eat more satiety enhancing food and beverages are well short of broader efforts being take to eat more healthily in general 52 Figure 19: The increased adoption of satiety enhancing food and beverages ranks low when compared to other dietary changes being made by consumers 53 Figure 20: Being able to increase their physical activity is the primary motivator for breakfast consumers 54 Figure 21: Low levels of trust in food and beverage products claiming to provide higher levels of satiety reflect skepticism shown towards food and beverage product health claims more generally 55 Figure 22: Satiety claims do not resonate with skeptical older consumers as much as younger ones 57 Figure 23: Females are embracing the satiety enhancing trend more than males in all countries 58 Figure 24: Younger consumers are most likely to be making attempts to increase their consumption of products offering satiety benefits 59 Figure 25: Physically active individuals are more likely to monitor their protein intake but weight consciousness does not have a notable impact 63 Figure 26: US consumers do not readily associate protein consumption with weight gain, especially when compared to fats and carbohydrates 63 Figure 27: Sports nutrition consumers can be divided into four groups 64 Figure 28: Supplements high in protein are aimed at athletes looking to bulk up using consumption 68 Figure 29: US consumers place the highest importance on dietary supplements as part of a healthy diet 69 Figure 30: Protein waters and convenience drinks provide consumers with easy ways to boost their health 73 Figure 31: The number of ""high-protein"" product launches has doubled in the period 2002-08 74 Figure 32: The number of innovative products launched in the market has declined since 2002 76 Figure 33: There have been a plethora of ""high protein"" products recently launched containing soy 77 Figure 34: Whey protein can be incorporated into a myriad of health, snack and diet foods and beverages 78 Figure 35: Peptide components of proteins are highly-targeted and are useful in a number of different areas 79 Figure 36: Communicating protein quantity and quality is increasingly important as consumers become more specific in their nutritional requirements 83 Figure 37: Satiety enhancing products reflect the evolution of dieting from 'weight loss' to 'weight control' and the changing direction of protein based formulations 86 Figure 38: Jenny Craig signed an exclusive license agreement for the worldwide rights to use the 'Volumetrics' approach in 2008 87 Figure 39: Consumers have different 'performance nutrition' requirements according to the extent to which they exercise 88 Figure 40: More personalized protein-based formulations are emerging in 'performance nutrition' as well as differing formats that will potentially enhance the appeal for Recreational and Lifestyle users 90 Figure 41: Several breakfast products available in the US give consumers a 'protein boost' 91 Figure 42: These consumer needs offer opportunities for targeted food and beverage solutions 92 Figure 43: Vitasoy communicates the broader health benefits associated with soy through the company website while many other products are communicating diverse benefits of protein-based formulations 94 Figure 44: Silk Soymilk is adopting 'persuasive marketing' tactics to induce consumer trial 96 [Tabellenverzeichnis ausblenden] |
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