Turkey Fast Food Market Report 2010

In its latest “Turkey Fast Food Market Report 2010” Hamburg-based market research firm yStats.com offers a detailed account of the Turkish fast food market along with an analysis of the major competitors in the industry.

1.) Key Findings
- The increased number of shopping centers played an important role in fast-food growth, as the food courts of the centers typically offer fast-food outlets
- Tab Gida is the leading franchise company in the Turkish fast food market. In 2009, the company owned 340 fast-food restaurants, of which 261 were Burger King, 43 Sbarro and 36 Popeye's. In April 2010, Burger King opened its 300th restaurant in Turkey, and the company aimed to open 70 new restaurants in total in 2010.
- After launching 19 new restaurants in 2009, McDonald's aims to continue growing in 2010 by opening more than 30 new restaurants in Turkey, to reach a total of more than 160 restaurants by the end of 2010.
- There are also many smaller companies on the Turkish fast-food market: Turkish company Burger Turk plans the opening of 25 new restaurants in 2010, and Burgy's operates nine restaurants in Turkey
- More and more German fast-food chains are also moving to Turkey. For example, fast-food chain Nordsee announced that it will invest EUR 100 million to open 200 branches in Turkey within the next five years.

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Report Highlights

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1. GENERAL ECONOMIC OVERVIEW OF TURKEY

- GDP, in USD billion, 2007-2009 and GDP real Growth Rate, in %, 2007-2009
- GDP per Capita, in USD, 2007-2009 and GDP Composition by Sector, in %, 2009
- Monthly Consumer Confidence Index in Turkey, January 2008-June 2010
- Sub Items and Changes in Consumer Confidence Index in Turkey, April-June 2010
- Household Consumption Expenditure in Turkey, 2008-2009


2. POPULATION AND LABOR FORCE IN TURKEY

- Population by Age Groups, in %, 2010
- Population by Age Groups & Gender in Turkey, in %, 2010
- Population by Age Groups & Gender in Turkey, in millions, 2010
- Population by Age Groups & Gender in Turkey, in millions, 2025f
- Population by Age Groups & Gender in Turkey, in millions, 2050f
- Labor Force in Turkey, compared to Poland, Czech Republic, Hungary and Slovakia, in millions, 2008
- Monthly average Wages in Turkey, compared to USA, UK, Japan, Germany, Czech Republic, Poland, Hungary, Slovakia and Romania, in USD, 2009
- Annual average Change in average real Wages in Turkey, compared to Czech Republic, Romania, Poland and Slovakia, in %, 2003-2008
- Availability of qualified Labor Force Scores in Turkey, compared to Czech Rep., Poland, Slovakia, Hungary, Romania and Bulgaria, 2009
- Average Number of Sick Days per Employee per Year in Europe, including Turkey, 2008
- Annual Average of Hours worked per Week of Full-Time Employment in Europe, including Turkey, 2009


3. REAL ESTATE IN TURKEY

- Real Estate Supply in Turkey, including Number of Shopping Centers, Gross Leasable Area in m² , 2000-2008
- Average Warehouse Monthly Rent in Turkey, in USD & Average Vacancy Rate in %, 2004-2008
- The Property Market in Istanbul


4. RETAIL AND FRANCHISING IN TURKEY

- Retail Sales in Turkey, in YTL billion and USD billion, 2004-2013f
- Map of Shopping Centers Density in Turkey, by Region, in sqm / 1,000 Inhabitants, 2009
- Overview of the Turkish Shopping Center Sector
- Major Shopping Center Openings in Turkey
- Gross Leasable Area per 1,000 Inhabitants in Turkey, End 2009 & End 2011 for the Cities Ankara, Istanbul, Denizli, Eskisehir, Izmir and total Turkey
- Prime Retail Rents of High-Street Shops in Turkey, in USD and EUR for the Cities Istanbul, Izmir and Ankara, June 2010
- Franchising Trends in Turkey, including Trends and Opportunities, Competitive Environment, Tariffs, Regulations and Customs, Marketing


5. THE FOOD & BEVERAGE SECTOR IN TURKEY

- Value of the Turkish Food and Drink Sector, in YTL million, 1998-2009
- Number of Enterprises by Sectors in Turkey, 2008-2009
- Total Capacity of the Turkish Food Industry Enterprises by Sectors, Tons/Year, 2008-2009
- Distribution of Household Consumption Expenditures in Turkey by Expenditure Groups, in %, 2004-2008
- Food and non-alcoholic Drinks general Price Level in Turkey, by Region, 2008
- Distribution of Food and Drink Industry Expenditures in Turkey by Region, in %, 2008
- Per Capita Food Consumption in Turkey, in kg/liters per Head, 2004-2013f
- Food Consumption in Turkey as a Percentage of GDP, 2005-2014f
- Consumer Lifestyle: Eating Habits
- Key Players in the Turkish Food and Beverage Sector, by Production based Sales in YTL million, 2009


6. GENERAL MARKET INFORMATION AND TRENDS ABOUT THE FAST FOOD MARKET IN TURKEY

- General Trends in the Turkish Fast Food Industry, 2009
- Competition in the Turkish Fast Food Industry, 2009
- Sales of Turkish Fast-Food Restaurants, in USD million, 2009 & 2013f
- Number of Restaurants by Fast Food Categories and Employees in the Turkish Fast-Food-Industry, 2009
- The Impact of the Labor Day on Fast-Food Sales in Turkey
- Fast Food Consumption in Turkey and its Influence by Consumer Characteristics
- Online Ordering of Fast-Food Products in Turkey through the Platform Yemeksepeti.com


7. COMPETITOR OVERVIEW OF THE FAST FOOD MARKET IN TURKEY

- List of Fast-Food Franchises in Turkey
- Top 10 awarded Gourmet Burger Restaurants in Turkey, 2009
- Top 5 Pizza Chains in Turkey, by Number of Outlets, April 2010
- Distribution of Pizza Delivery Service in Turkey, by Region/City, April 2010


8. PROFILES OF THE MAIN COMPETITORS IN THE TURKISH FAST FOOD MARKET

- Key Facts about Tab Gida in Turkey
- Turnover of Tab Gida in Turkey, in YTL million, 2007-2009e
- Key Facts about Burger King in Turkey
- Locations of Burger King in Istanbul
- Key Facts about Popeye’s in Turkey
- Number of Popeye’s Restaurants, 2009 & 2010f
- Locations of Popeye’s in Istanbul
- Key Facts about Sbarro in Turkey
- Locations of Sbarro in Istanbul
- Key Facts about McDonald’s in Turkey
- McDonald’s Turnover, in YTL million, 2008-2009 and Number of Customers, in million, 2009-2010f
- McDonald’s Number of Openings and Number of Employees, 2009-2010f
- Expansion Plans of McDonald’s in Turkey
- Map of Cities in which McDonald’s is located
- Locations of McDonald’s in Istanbul
- Product Range and Pricing of McDonald’s
- Content of McDonald’s Products
- Key Facts about Burger Turk in Turkey
- Key Facts about Burgy’s in Turkey
- Key Facts about Gourmet Burger Kitchen in Turkey
- Gourmet Burger Kitchen Store Concept
- Gourmet Burger Kitchen Social Media Activity
- Key Facts about Arby’s in Turkey
- Key Facts about Schlotzsky’s in Turkey
- Key Facts about Subway’s in Turkey
- Key Facts about Moe’s Southwest Grill in Turkey
- Key Facts about KFC in Turkey
- Product Range and Pricing of KFC
- Key Facts about Tavvuk in Turkey
- Planned new Openings of Tavvuk, 2011-2012f
- Key Facts about Sultanahmet Köftecisi in Turkey
- Number of Locations of Sultanahmet Köftecisi, 2009-2010f
- Key Facts about Wienerwald in Turkey
- Number of Restaurants of Wienerwald, 2009-2010f
- Key Facts about Kochlöffel in Turkey
- Key Facts about Domino’s Pizza in Turkey
- Domino’s Pizza: Number of Openings, Number of Restaurants and Number of Employees, 2009-2010f
- Key Facts about Pizza Pizza in Turkey
- Pizza Pizza: Number of Restaurants in Turkey and Number of Restaurants in Istanbul, 2009-2010f
- Key Facts about Little Ceasar’s in Turkey
- Key Facts about Nordsee in Turkey
- Product Range and Pricing of Nordsee


9. RAW MATERIAL AND SUPPLIES INFORMATION WITHIN THE FAST FOOD MARKET IN TURKEY

- The Allowance of Genetically Modified Organisms in Turkey and its Impact on the Fast Food Industry
- Meat Supply in the Turkish Fast-Food Industry / McDonald’s
- Production related Information within the Turkish Fast-Food Industry
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