Understanding adoption of business intelligence solutions (Customer Focus)

This brief analyses enterprises' attitudes to Business Intelligence (BI) following Datamonitor's Technology Trends survey conducted during the first half of 2007. The survey covers 500 IT decision makers from Western Europe, the US and Australia. The brief focuses on current BI penetration and investment opportunities and addresses deployment, procurement and mindshare preferences.



Report Highlights
Within the next two years the BI market will expand due to a sustained investment drive indicated by an increasing number of enterprises planning to invest in BI continuously over the coming two years. The survey reveals that the BI market is becoming deeper, with more enterprises planning to expand their BI solution portfolio. As a consequence of the market growth, the structure of the BI market will evolve. The survey indicates that the SME sector will emerge as the principal driver of market growth. As the SME segment of the market requires a different procurement and deployment approach, go-to-market strategies and channel partnerships may gain in importance. BI outsourcing and hosted-service delivery may grow by a slower rate in the future. Powerful technical and market inhibitors will continue to depress the adoption of alternative methods of procurement and deployment.


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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Increasing adoption and a sustained level of investment signal a positive outlook for BI 2
The presence of BI solutions within enterprises is increasing faster than the general penetration rate 2
A sustained level of BI investment is set to continue over the next two years 3
Most enterprises investing in BI solutions are planning sustained spending campaigns 4
Geographical levels of BI adoption and investment vary according to investment cycle positions 5
Australia, France and the UK are at the beginning of an investment cycle 6
Those industries targeted by vendors are responding with higher BI take-up and investment levels 6
BI penetration and forthcoming investment relates to enterprise size 8
SMEs are an important medium-term factor behind BI market growth 9
BI solutions are on enterprises' investment priority agenda 9
Flagship BI projects can represent a substantial investment 9
Channel strategies are a crucial factor for success in the BI market 10
Successful channel-to-market strategies and alliances can drive mid-market uptake 10
Data-structure complexity acts as an inhibitor to hosted service take-up 11
Due to structural and organizational inhibitors BI is not frequently outsourced 13
National regulatory frameworks and ICT market conditions shape outsourcing decisions 13
Certain industries are reaching BI outsourcing saturation 14
Given the CEO's influence, vendors should promote the business case for BI solutions 16
BI mindshare is evenly distributed and dominated by conglomerate vendors 17
Enterprises that bundle BI with database products can gain large swathes of mindshare 17
SUMMARY AND ACTION RECCOMMENDATIONS 19
Changing BI market conditions demand strategy adjustments 19
APPENDIX 20
Definitions 20
Methodology 20
Further reading 20
Ask the analyst 20
Datamonitor consulting 20
Disclaimer 20

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Table 1: Which of the following do you currently have or use, and which would you priorities for investment in the next 6 months? 2 years? 3
Table 2: Which of the following would you prioritize for investment in the next 6 months? 2 years? 4
Table 3: Which of the following would you prioritise for investment in the next 6 months? 2 years? 5
Table 4: Which of the following would you prioritise for investment in the next 6 months? 2 years? 5
Table 5: Which of the following would you prioritize for investment in the next 6 months? 2 years? 7
Table 6: Which of the following would you prioritize for investment in the next 6 months? 2 years? 8
Table 7: How much investment are you making in your single biggest IT project in budget year 2007? Which technology area does this fall under? - respondents stating "Business Intelligence" 9
Table 8: What is your preferred approach to buying the following technologies? 10
Table 9: What is your preferred approach to buying the following technologies? 12
Table 10: Which of the following technology areas do you outsource now, or are you considering outsourcing in the next 6 months? 2 years? 14
Table 11: Which of the following technology areas do you outsource now, or are you considering outsourcing in the next 6 months? 2 years? 15
Table 12: Please rank the two most influential positions in your organization when making investment decisions regarding the BI. 16
Table 13: Please pick two firms which you believe to be 'leaders' in the BI field 18


Figure 1: The BI market is set to expand both horizontally and vertically within the next two years 2
Figure 2: One in three enterprises plan to invest in at least one BI solution in the coming 2 years 3
Figure 3: Most of the organizations investing in BI plan to invest continuously over the next 2 years 4
Figure 4: Germany and Spain have the highest rate of BI adoption among the countries surveyed 6
Figure 5: Key verticals respond well to the challenges of BI but other industries should be targeted more 7
Figure 6: SMEs adoption is an important factor in the future growth of the BI market 8
Figure 7: Flagship BI projects frequently exceed $100,000 10
Figure 8: Enterprises of all sizes, but lower down the market in particular, consider resellers as important 11
Figure 9: The propensity of German enterprises for hosted delivery inflates the average 12
Figure 10: Germany and Italy are on the opposite end of the outsourcing spectrum 13
Figure 11: Certain industries are reaching BI outsourcing saturation point 15
Figure 12: The CEO and CFO collectively dominate BI purchasing decisions 16
Figure 13: Microsoft and IBM dominate the mindshare, followed by a long tail of vendors 17

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