Understanding adoption of mobility solutions (Customer Focus)

Introduction

This brief analyses results from a survey of 1,000 IT decision-makers in 2007, providing a detailed view of the market penetration across five mobility technologies. There is a discussion of enterprises' investment plans by geography, vertical and company size. This brief also gives an insight into enterprises' mobility outsourcing preferences as well as perceptions of the leading vendors.

Report Highlights
Highlights

By comparing the adoption of enterprise mobility from Datamonitor's Technology Trends surveys in 2006 and 2007, it is clear that penetration has increased. Adoption has reached 40% for the key solutions, mobile management, applications and security, whilst telematics remains at a lower level due to its specialist nature. Adoption of mobility also varies greatly between the different industries from 43% in education to 67% in the retail banking sector. This is unsurprising due to the varying IT budgets by industry and the specialist nature of mobility technologies which means they are only useful for certain sectors. Unsurprisingly larger enterprises have a higher penetration of enterprise mobility which is due to their larger IT budgets and often a greater knowledge of available solutions. However, market growth appears to be slowing in this market with penetration only set to grow a couple of percentage points for enterprises with over 10,000 employees.
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TABLE OF CONTENTS
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
The growth of mobility solutions is slow but steady 2
The penetration of enterprise mobility solutions has increased slightly from 2006 2
Most growth in the penetration of mobility solutions is likely to be in the medium term 3
Enterprises will continue to invest in all mobility technologies over the next two years 5
Rates of investment and penetration vary by geography, industry and company size 6
French enterprises are lagging behind in terms of mobility deployments 6
Enterprises in Germany are most likely to have acquired the full range of solutions 6
A high number of enterprises in Australia are planning to invest in mobility 8
The mobility market is saturating in Germany, Australia and the Nordics 8
Healthcare providers are set to make the most greenfield investments in mobility 9
Market growth is slowing in the large enterprise space 11
There is a variation in enterprises purchasing preference by country 12
No one channel stands out as the favourite for buying mobility solutions 12
Channel preference is related to company size 12
Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier 14
Enterprises in Germany and Italy are more attuned to the hosted service model 14
Mobility outsourcing remains a low priority for most enterprises 15
The number of enterprises that outsource mobility solutions has not changed since 2006 15
Enterprises in Italy and Spain are more likely to outsource their mobility solutions 15
Mobility is not likely to be enterprises' largest IT project in 2007 17
The number of enterprises making mobility their largest IT project in 2007 is low 17
The value of investments in mobility is smaller 17
The CEO is the most influential position for making mobility investment decisions 18
Both the CEO and CIO are likely to have some degree of influence over mobility decisions 18
Mindshare in the mobility market is dominated by two large vendors: HP and IBM 19
HP and IBM have the greatest mindshare among enterprises for mobility 19
SUMMARY 21
Enterprises will continue to invest in mobility but growth is slower than anticipated 21
APPENDIX 22
Definitions 22
Methodology 22
Further reading 23
Ask the analyst 23
Datamonitor consulting 23
Disclaimer 23
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Table 1: Which of the following mobility solutions do you currently have or use? Which would you prioritise for investment in the next 6 months? 3
Table 2: Which of the following do you currently have or use, and which would you prioritise for investment in the next 6 months? 2 years? 4
Table 3: Which of the following do you currently have or use, and which would you prioritise for investment in the next 6 months? 2 years? 6
Table 4: Which mobility solutions do you currently have or use? 7
Table 5: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years? 9
Table 6: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years? 10
Table 7: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years? 12
Table 8: What is your preferred approach to buying mobility technologies? 13
Table 9: What is your preferred approach to buying mobility technologies? 15
Table 10: Do you outsource mobility now, or are you considering outsourcing in the next 6 months? 2 years? 16
Table 11: Which technology area does your single biggest IT project in budget year 2007 fall under? 18
Table 12: Rank the 2 most influential positions in your organization when making investment decisions regarding mobility 19
Table 13: Please pick two firms which you believe to be 'leaders' in enterprise mobility 20

Figure 1: The penetration of mobility solutions is gradually increasing 2
Figure 2: The majority of growth is expected in the medium term 4
Figure 3: A similar number of enterprises are planning to invest in all mobility technologies 5
Figure 4: French enterprises have the lowest penetration of mobility solution 7
Figure 5: Enterprises in Australia are planning the most investments in mobility 8
Figure 6: The healthcare industry is driving growth in mobility 10
Figure 7: Large enterprises have a much higher penetration of mobility solutions 11
Figure 8: Two thirds of enterprises purchase their mobility solutions through resellers 13
Figure 9: Enterprises in Germany and Italy show a tendency to deploy mobility as a hosted service 14
Figure 10: Enterprises in Italy and Spain are most likely to outsource their mobility solutions 16
Figure 11: Mobility deployments are unlikely to be enterprises largest IT project 17
Figure 12: The CEO is the most influential position for making mobility investment decisions 18
Figure 13: IBM and HP remain the leaders in mobility 20
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