Understanding End-user Adoption of Voice/data Convergence Solutions (Customer Focus)

Introduction

Analysing the results of a survey of 800 IT managers, this brief provides information about the penetration of voice/data convergence technologies and enterprises' investment strategies. The brief focuses on current penetration and investment opportunities by geography, vertical and enterprise size as well as analyzing enterprises' channel-to-market and outsourcing preferences for convergence.

Report Highlights
Highlights

The survey reveals that enterprises have been relatively slow in deploying these solutions, with only 59% of the enterprises currently having or using at least one convergence technology. This relatively low penetration may be explained to some extent by initial concerns about the security of a converged system and fear of reduced voice quality. There is variation in the deployment of voice/data convergence by vertical sector. Currently the insurance industry has the highest penetration of 70% and education is the lowest with 46% of the sample having deployed some form of voice/data convergence solution. Some countries appear to be more open to outsourcing their converged voice/data networks with Italy and Spain having a higher proportion of enterprises that either outsource now or would consider doing so in the future. Interestingly these two countries are also more likely to host their voice/data convergence solutions than some other markets.
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TABLE OF CONTENTS
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
METHODOLOGY 1
ANALYSIS 2
The outlook for investments in voice/data convergence technologies is positive 2
Enterprises have been relatively slow in the uptake of voice/data convergence solutions 2
Penetration is set to increase for all voice / data convergence technologies 2
There will only be slight variations in growth between the different voice/data convergence technologies 4
There is variation in the number of investments planned by vertical sector, geography and company size 5
Voice/data convergence penetration is above 50% for all geographies 5
The penetration of voice/data convergence solutions is set to increase in all the markets surveyed 7
There is wide variation in current penetration across the vertical sectors 9
With the exception of financial markets, industries with a low penetration will be investing the most in voice/data convergence solutions 9
Typically larger enterprises have a higher penetration of voice/data convergence solutions 11
Few enterprises made voice/data convergence their number one investment priority in 2006 13
Enterprises in the media industry made the most large investments in voice/data convergence in 2006 13
Enterprises prefer to deploy voice/data convergence solutions on-site 14
65% of enterprises prefer on-site deployment of voice/data convergence solutions 14
Interestingly there is a slight tendency for smaller enterprises to prefer hosting of convergence technologies 16
There are geographical differences in enterprises' approach to buying voice/data convergence solutions 17
The number of enterprises who currently outsource voice/data convergence solutions is low 19
Outsourcing varies by country 19
The CEO and CIO are the most influential positions for making investment decisions about voice/data convergence 21
The CIO is very likely to be involved in any investment decision relating to voice/data convergence 21
Cisco has the highest degree of mindshare of the leading voice/data convergence solution vendors 22
Mindshare is split between six large vendors 22
SUMMARY: The penetration of voice/data convergence solutions should increase significantly over the next two years 24
APPENDIX 25
Definitions 25
Extended methodology 25
Further reading 25
Ask the analyst 25
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Table 1: Which of the following do you currently have or use, and which would you prioritize for investment in the next 6 months? 2 years? 3
Table 2: Which of the following do you currently have or use, and which would you prioritize for investment in the next 6 months? 2 years? 5
Table 3: Do you currently have or use voice/data convergence technologies and would you consider investment in the next 6 months? 2 years? 7
Table 4: Do you currently have or use voice/data convergence technologies or would you consider investment in the next 6 months? 2 years? 9
Table 5: Do you currently have or use voice/data convergence solutions and would you consider investment in the next 6 months? 2 years? 11
Table 6: Do you currently have or use voice/data convergence technologies or would you consider investment in the next 6 months? 2 years? 12
Table 7: If you are planning to make voice/data convergence your single biggest IT project in budget year 2006, how much investment are you making? 14
Table 8: What is your preferred approach to running voice/data convergence technologies? 15
Table 9: What is your preferred approach to running voice/data convergence technologies? 17
Table 10: What is your preferred approach to buying voice/data convergence technologies? 19
Table 11: Do you outsource voice/data convergence now, or are you considering outsourcing in the next 6 months? 2 years? 20
Table 12: Rank the 2 most influential positions in your organization when making investment decisions regarding voice/data convergence 22
Table 13: Please pick a firm which you believe to be a 'leader' in voice/data convergence 23

Figure 1: Messaging is the most popular voice / data convergence technology among enterprises 3
Figure 2: Many investments are planned in IP-PBX technologies 4
Figure 3: Enterprises in the UK and France have the highest deployment of voice/data convergence solutions 6
Figure 4: The UK is leading the way in the deployment of voice/data convergence technologies 8
Figure 5: Enterprises in financial markets industry are planning the most investments in voice/data convergence 10
Figure 6: Penetration of voice/data convergence solutions is set to reach over 66% for all enterprise sizes in two years time 12
Figure 7: The majority of investments planned in voice/data convergence are small in size 13
Figure 8: The majority of geographies prefer to use on-site deployment of voice-data convergence solutions 15
Figure 9: Smaller enterprises are slightly more likely to purchase convergence as a hosted service 16
Figure 10: French enterprises are the most likely to purchase voice/data convergence solutions through a national reseller 18
Figure 11: Italian and Spanish enterprises are the most receptive to outsourcing voice/data convergence technologies 20
Figure 12: The CIO or CEO are the most influential positions for making investment decisions about voice/data convergence solutions 21
Figure 13: 38% of enterprises believe Cisco to be the leader in voice/data convergence technologies 23
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