Unisex Fragrances Market in Middle East and Africa to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Unisex Fragrances Market in Middle East and Africa (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The unisex fragrances category was valued at $97m in 2009, representing a CAGR of 6.6% since 2004.

By the end of 2014, the unisex fragrances category will be worth $123.1m, with an expected CAGR of 4.9% between 2009 and 2014.

The unisex fragrances market volume totaled 6.4 million units in 2009, representing a CAGR of 4.2% since 2004.

By the end of 2014, the unisex fragrances market will total 7.4 million units, with an expected CAGR of 3% between 2009 and 2014.

The unisex fragrances market was led by premium unisex fragrances (representing 57.7% of the total value), with mass unisex fragrances accounting for the remaining 42.3% share.

Coty Inc is the market leader with a 28.9% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Unisex Fragrances Market in Middle East and Africa (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: unisex fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Unisex Fragrances 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24

LIST OF FIGURES
Figure 1: Unisex fragrances, Middle East and Africa, value by segment ($m), 2004?14 10
Figure 2: Unisex fragrances, Middle East and Africa, category growth comparison, by value, 2004?14 10
Figure 3: Unisex fragrances, Middle East and Africa, volume by segment (units, million), 2004?14 13
Figure 4: Unisex fragrances, Middle East and Africa, category growth comparison, by volume, 2004?14 13
Figure 5: Unisex fragrances, Middle East and Africa, distribution channels by value (%), 2008?09 17
Figure 6: Annual data review process 21

LIST OF TABLES
Table 1: Unisex fragrances category definitions 3
Table 2: Unisex fragrances distribution channels 4
Table 3: Unisex fragrances, Middle East and Africa, value by segment ($m), 2004?09 8
Table 4: Unisex fragrances, Middle East and Africa, value forecast by segment ($m), 2009?14 9
Table 5: Unisex fragrances, Middle East and Africa, volume by segment (units, million), 2004?09 11
Table 6: Unisex fragrances, Middle East and Africa, volume forecast by segment (units, million), 2009?14 12
Table 7: Unisex fragrances, Middle East and Africa, company share by value (%), 2008?09 14
Table 8: Unisex fragrances, Middle East and Africa, value by company ($m), 2008?09 15
Table 9: Unisex fragrances, Middle East and Africa, distribution channels by value (%), 2008?09 16
Table 10: Unisex fragrances, Middle East and Africa, value by distribution channel ($m), 2008?09 16
Table 11: Unisex fragrances, Middle East and Africa, expenditure per capita ($), 2004?09 18
Table 12: Unisex fragrances, Middle East and Africa, forecast expenditure per capita ($), 2009?14 18
Table 13: Unisex fragrances, Middle East and Africa, consumption per capita (units), 2004?09 19
Table 14: Unisex fragrances, Middle East and Africa, forecast consumption per capita (units), 2009?14 19


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