Unisex Fragrances Market in Pakistan to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Unisex Fragrances Market in Pakistan (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The unisex fragrances category was valued at PKR24m ($0.3m) in 2009, representing a CAGR of 8.1% since 2004.

By the end of 2014, the unisex fragrances category will be worth PKR31.5m ($0.4m), with an expected CAGR of 5.6% between 2009 and 2014.

The unisex fragrances market volume totaled 0.03 million units in 2009, representing a CAGR of 6.4% since 2004.

By the end of 2014, the unisex fragrances market will total 0.03 million units, with an expected CAGR of 4.9% between 2009 and 2014.

The unisex fragrances market was led by premium unisex fragrances (representing 77.2% of the total value), with mass unisex fragrances accounting for the remaining 22.8% share.

Jacques Bogart SA is the market leader with a 15.5% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Unisex Fragrances Market in Pakistan (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: unisex fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Unisex Fragrances 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Unisex fragrances, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Unisex fragrances, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Unisex fragrances, Pakistan, volume by segment (units, million), 2004?14 16
Figure 4: Unisex fragrances, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Unisex fragrances, Pakistan, company share by value (%), 2008?09 18
Figure 6: Unisex fragrances, Pakistan, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 30

LIST OF TABLES
Table 1: Unisex fragrances category definitions 3
Table 2: Unisex fragrances distribution channels 4
Table 3: Unisex fragrances, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Unisex fragrances, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Unisex fragrances, Pakistan, value by segment ($m), 2004?09 12
Table 6: Unisex fragrances, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Unisex fragrances, Pakistan, volume by segment (units, million), 2004?09 14
Table 8: Unisex fragrances, Pakistan, volume forecast by segment (units, million), 2009?14 15
Table 9: Unisex fragrances, Pakistan, brand share by value (%), 2008?09 17
Table 10: Unisex fragrances, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Unisex fragrances, Pakistan, company share by value (%), 2008?09 19
Table 12: Unisex fragrances, Pakistan, value by company (PKRm), 2008?09 19
Table 13: Unisex fragrances, Pakistan, distribution channels by value (%), 2008?09 20
Table 14: Unisex fragrances, Pakistan, value by distribution channel (PKRm), 2008?09 20
Table 15: Unisex fragrances, Pakistan, expenditure per capita (PKR), 2004?09 22
Table 16: Unisex fragrances, Pakistan, forecast expenditure per capita (PKR), 2009?14 22
Table 17: Unisex fragrances, Pakistan, expenditure per capita ($), 2004?09 23
Table 18: Unisex fragrances, Pakistan, forecast expenditure per capita ($), 2009?14 23
Table 19: Unisex fragrances, Pakistan, consumption per capita (units), 2004?09 24
Table 20: Unisex fragrances, Pakistan, forecast consumption per capita (units), 2009?14 24
Table 21: Pakistan population, by age group, 2004?09 (millions) 25
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 26
Table 23: Pakistan population, by gender, 2004?09 (millions) 26
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 27
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 27
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 27
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 28


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