Unisex Fragrances Market in Saudi Arabia to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Unisex Fragrances Market in Saudi Arabia (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The unisex fragrances category was valued at SAR115.9m ($30.9m) in 2009, representing a CAGR of 5.3% since 2004.

By the end of 2014, the unisex fragrances category will be worth SAR141.4m ($37.7m), with an expected CAGR of 4% between 2009 and 2014.

The unisex fragrances market volume totaled 1.3 million units in 2009, representing a CAGR of 2.7% since 2004.

By the end of 2014, the unisex fragrances market will total 1.4 million units, with an expected CAGR of 1.8% between 2009 and 2014.

The unisex fragrances market was led by premium unisex fragrances (representing 91% of the total value), with mass unisex fragrances accounting for the remaining 9% share.

Coty Inc is the market leader with a 46.6% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Unisex Fragrances Market in Saudi Arabia (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: unisex fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Unisex Fragrances 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Unisex fragrances, Saudi Arabia, value by segment (SARm), 2004?14 11
Figure 2: Unisex fragrances, Saudi Arabia, category growth comparison, by value, 2004?14 13
Figure 3: Unisex fragrances, Saudi Arabia, volume by segment (units, million), 2004?14 16
Figure 4: Unisex fragrances, Saudi Arabia, category growth comparison, by volume, 2004?14 16
Figure 5: Unisex fragrances, Saudi Arabia, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30

LIST OF TABLES
Table 1: Unisex fragrances category definitions 3
Table 2: Unisex fragrances distribution channels 4
Table 3: Unisex fragrances, Saudi Arabia, value by segment (SARm), 2004?09 9
Table 4: Unisex fragrances, Saudi Arabia, value forecast by segment (SARm), 2009?14 10
Table 5: Unisex fragrances, Saudi Arabia, value by segment ($m), 2004?09 12
Table 6: Unisex fragrances, Saudi Arabia, value forecast by segment ($m), 2009?14 12
Table 7: Unisex fragrances, Saudi Arabia, volume by segment (units, million), 2004?09 14
Table 8: Unisex fragrances, Saudi Arabia, volume forecast by segment (units, million), 2009?14 15
Table 9: Unisex fragrances, Saudi Arabia, brand share by value (%), 2008?09 17
Table 10: Unisex fragrances, Saudi Arabia, value by brand (SARm), 2008?09 17
Table 11: Unisex fragrances, Saudi Arabia, company share by value (%), 2008?09 18
Table 12: Unisex fragrances, Saudi Arabia, value by company (SARm), 2008?09 18
Table 13: Unisex fragrances, Saudi Arabia, distribution channels by value (%), 2008?09 19
Table 14: Unisex fragrances, Saudi Arabia, value by distribution channel (SARm), 2008?09 19
Table 15: Unisex fragrances, Saudi Arabia, expenditure per capita (SAR), 2004?09 21
Table 16: Unisex fragrances, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 21
Table 17: Unisex fragrances, Saudi Arabia, expenditure per capita ($), 2004?09 22
Table 18: Unisex fragrances, Saudi Arabia, forecast expenditure per capita ($), 2009?14 22
Table 19: Unisex fragrances, Saudi Arabia, consumption per capita (units), 2004?09 23
Table 20: Unisex fragrances, Saudi Arabia, forecast consumption per capita (units), 2009?14 23
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 24
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 25
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 25
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 26
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 26
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 26
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 27
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 27
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 28
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 28


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