TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: unisex fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Unisex Fragrances 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Unisex fragrances, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Unisex fragrances, Slovenia, category growth comparison, by value, 2004?14 12
Figure 3: Unisex fragrances, Slovenia, volume by segment (units, million), 2004?14 15
Figure 4: Unisex fragrances, Slovenia, category growth comparison, by volume, 2004?14 15
Figure 5: Unisex fragrances, Slovenia, company share by value (%), 2008?09 18
Figure 6: Unisex fragrances, Slovenia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 26
LIST OF TABLES
Table 1: Unisex fragrances category definitions 3
Table 2: Unisex fragrances distribution channels 4
Table 3: Unisex fragrances, Slovenia, value by segment (SITm), 2004?09 8
Table 4: Unisex fragrances, Slovenia, value forecast by segment (SITm), 2009?14 9
Table 5: Unisex fragrances, Slovenia, value by segment ($m), 2004?09 11
Table 6: Unisex fragrances, Slovenia, value forecast by segment ($m), 2009?14 11
Table 7: Unisex fragrances, Slovenia, volume by segment (units, million), 2004?09 13
Table 8: Unisex fragrances, Slovenia, volume forecast by segment (units, million), 2009?14 14
Table 9: Unisex fragrances, Slovenia, brand share by value (%), 2008?09 16
Table 10: Unisex fragrances, Slovenia, value by brand (SITm), 2008?09 17
Table 11: Unisex fragrances, Slovenia, company share by value (%), 2008?09 19
Table 12: Unisex fragrances, Slovenia, value by company (SITm), 2008?09 19
Table 13: Unisex fragrances, Slovenia, distribution channels by value (%), 2008?09 20
Table 14: Unisex fragrances, Slovenia, value by distribution channel (SITm), 2008?09 20
Table 15: Unisex fragrances, Slovenia, expenditure per capita (SIT), 2004?09 22
Table 16: Unisex fragrances, Slovenia, forecast expenditure per capita (SIT), 2009?14 22
Table 17: Unisex fragrances, Slovenia, expenditure per capita ($), 2004?09 23
Table 18: Unisex fragrances, Slovenia, forecast expenditure per capita ($), 2009?14 23
Table 19: Unisex fragrances, Slovenia, consumption per capita (units), 2004?09 24
Table 20: Unisex fragrances, Slovenia, forecast consumption per capita (units), 2009?14 24
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