Unisex Fragrances Market in South Africa to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Unisex Fragrances Market in South Africa (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The unisex fragrances category was valued at ZAR165.3m ($20m) in 2009, representing a CAGR of 6.8% since 2004.

By the end of 2014, the unisex fragrances category will be worth ZAR206.9m ($25m), with an expected CAGR of 4.6% between 2009 and 2014.

The unisex fragrances market volume totaled 2.2 million units in 2009, representing a CAGR of 4.7% since 2004.

By the end of 2014, the unisex fragrances market will total 2.6 million units, with an expected CAGR of 2.8% between 2009 and 2014.

The unisex fragrances market was led by mass unisex fragrances (representing 63.8% of the total value), with premium unisex fragrances accounting for the remaining 36.2% share.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Unisex Fragrances Market in South Africa (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: unisex fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Unisex Fragrances 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Unisex fragrances, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Unisex fragrances, South Africa, category growth comparison, by value, 2004?14 13
Figure 3: Unisex fragrances, South Africa, volume by segment (units, million), 2004?14 16
Figure 4: Unisex fragrances, South Africa, category growth comparison, by volume, 2004?14 16
Figure 5: Unisex fragrances, South Africa, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30

LIST OF TABLES
Table 1: Unisex fragrances category definitions 3
Table 2: Unisex fragrances distribution channels 4
Table 3: Unisex fragrances, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Unisex fragrances, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Unisex fragrances, South Africa, value by segment ($m), 2004?09 12
Table 6: Unisex fragrances, South Africa, value forecast by segment ($m), 2009?14 12
Table 7: Unisex fragrances, South Africa, volume by segment (units, million), 2004?09 14
Table 8: Unisex fragrances, South Africa, volume forecast by segment (units, million), 2009?14 15
Table 9: Unisex fragrances, South Africa, brand share by value (%), 2008?09 17
Table 10: Unisex fragrances, South Africa, value by brand (ZARm), 2008?09 17
Table 11: Unisex fragrances, South Africa, company share by value (%), 2008?09 18
Table 12: Unisex fragrances, South Africa, value by company (ZARm), 2008?09 18
Table 13: Unisex fragrances, South Africa, distribution channels by value (%), 2008?09 19
Table 14: Unisex fragrances, South Africa, value by distribution channel (ZARm), 2008?09 19
Table 15: Unisex fragrances, South Africa, expenditure per capita (ZAR), 2004?09 21
Table 16: Unisex fragrances, South Africa, forecast expenditure per capita (ZAR), 2009?14 21
Table 17: Unisex fragrances, South Africa, expenditure per capita ($), 2004?09 22
Table 18: Unisex fragrances, South Africa, forecast expenditure per capita ($), 2009?14 22
Table 19: Unisex fragrances, South Africa, consumption per capita (units), 2004?09 23
Table 20: Unisex fragrances, South Africa, forecast consumption per capita (units), 2009?14 23
Table 21: South Africa population, by age group, 2004?09 (millions) 24
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 25
Table 23: South Africa population, by gender, 2004?09 (millions) 25
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 26
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 26
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 26
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 27
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 27
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: South Africa consumer price index, 2004?09 (2000=100) 28
Table 32: South Africa consumer price index, 2009?14 (2000=100) 28


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