TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: unisex fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Unisex Fragrances 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Unisex fragrances, Spain, value by segment (€m), 2004?14 11
Figure 2: Unisex fragrances, Spain, category growth comparison, by value, 2004?14 13
Figure 3: Unisex fragrances, Spain, volume by segment (units, million), 2004?14 16
Figure 4: Unisex fragrances, Spain, category growth comparison, by volume, 2004?14 16
Figure 5: Unisex fragrances, Spain, company share by value (%), 2008?09 19
Figure 6: Unisex fragrances, Spain, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Unisex fragrances category definitions 3
Table 2: Unisex fragrances distribution channels 4
Table 3: Unisex fragrances, Spain, value by segment (€m), 2004?09 9
Table 4: Unisex fragrances, Spain, value forecast by segment (€m), 2009?14 10
Table 5: Unisex fragrances, Spain, value by segment ($m), 2004?09 12
Table 6: Unisex fragrances, Spain, value forecast by segment ($m), 2009?14 12
Table 7: Unisex fragrances, Spain, volume by segment (units, million), 2004?09 14
Table 8: Unisex fragrances, Spain, volume forecast by segment (units, million), 2009?14 15
Table 9: Unisex fragrances, Spain, brand share by value (%), 2008?09 17
Table 10: Unisex fragrances, Spain, value by brand (€m), 2008?09 18
Table 11: Unisex fragrances, Spain, company share by value (%), 2008?09 20
Table 12: Unisex fragrances, Spain, value by company (€m), 2008?09 20
Table 13: Unisex fragrances, Spain, distribution channels by value (%), 2008?09 21
Table 14: Unisex fragrances, Spain, value by distribution channel (€m), 2008?09 21
Table 15: Unisex fragrances, Spain, expenditure per capita (€), 2004?09 23
Table 16: Unisex fragrances, Spain, forecast expenditure per capita (€), 2009?14 23
Table 17: Unisex fragrances, Spain, expenditure per capita ($), 2004?09 24
Table 18: Unisex fragrances, Spain, forecast expenditure per capita ($), 2009?14 24
Table 19: Unisex fragrances, Spain, consumption per capita (units), 2004?09 25
Table 20: Unisex fragrances, Spain, forecast consumption per capita (units), 2009?14 25
Table 21: Spain population, by age group, 2004?09 (millions) 26
Table 22: Spain population forecast, by age group, 2009?14 (millions) 27
Table 23: Spain population, by gender, 2004?09 (millions) 27
Table 24: Spain population forecast, by gender, 2009?14 (millions) 28
Table 25: Spain nominal GDP, 2004?09 (€bn, nominal prices) 28
Table 26: Spain nominal GDP forecast, 2009?14 (€bn, nominal prices) 28
Table 27: Spain real GDP, 2004?09 (€bn, 2000 prices) 29
Table 28: Spain real GDP forecast, 2009?14 (€bn, 2000 prices) 29
Table 29: Spain real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Spain real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Spain consumer price index, 2004?09 (2000=100) 30
Table 32: Spain consumer price index, 2009?14 (2000=100) 30
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