Overview 1
Catalyst 1
Summary 1
Key Messages 2
Vertical market outsourcing investment will be dominated by mature industries 2
There are significant niche opportunities in emerging vertical markets for outsourcers 2
Satisfying key vertical in-house contact center pain points is a priority to win new business 2
Revenue generation and customer satisfaction are key business priorities across verticals 2
Table of Contents 3
Table of figures 4
Table of tables 4
Market Opportunity 5
Market analysis - outsourced vertical contact center splits 5
Global splits 5
Regional splits 6
North America 7
EMEA 8
APAC 10
CALA 11
Mature vertical markets 13
Mature vertical market outsourcing penetration 13
Financial services 14
Challenges Facing Financial Services Companies 14
Business Priorities in the Financial Services Sector 15
Strategies for Outsourcers in the Financial Services Sector 16
Telecommunications 17
Business Priorities in the Telco Sector 18
Strategies for Outsourcers in the Telco Sector 19
Retail 21
Business Priorities in the Retail Sector 22
Strategies for Outsourcers in the Retail Sector 23
Manufacturing / Technology 25
Business Priorities in the Manufacturing / Technology Sector 26
Strategies for Outsourcers in the Manufacturing / Technology Sector 27
Emerging Vertical Markets 29
Emerging vertical market contact center outsourcing penetration 29
Travel & Tourism 30
Business priorities for travel & tourism players 30
Strategies for Outsourcers in the Travel & Tourism Sector 31
Public Sector 33
Business Priorities of the Public Sector 33
Strategies for Outsourcers Targeting the Public Sector 34
Utilities 35
Business Priorities for Utility Firms 36
Strategies for Outsourcers in the Utilities Sector 36
Health Care 37
Business priorities for health care firms 38
Strategies for Contact Center Outsourcers in the Health Care Sector 38
Customer Impact: improving interactions through outsourcing 40
Mature and emerging in-house contact centers have conflicting pain points 40
Mature vertical contact centers - key pain points 40
Emerging vertical contact centers - key pain points 41
Outsourcing can alleviate in-house contact center pain points 42
Hiring, training and retaining good agents 42
Cost control 43
Technology related challenges 43
Maintaining service levels 43
Go to Market 44
Overview 44
Revenue generation is key 44
Quality interactions are a must 44
Price points are always a consideration 44
Recommendations 44
Assess internal capabilities 44
Target the right vertical segments 45
Understand how outsourcing can alleviate vertical pain points 45
Determine the business priorities of the vertical prospects 45
APPENDIX 46
Methodology 46
Further reading 46
Ask the analyst 46
Datamonitor consulting 46
Disclaimer 46
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