TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Sony Corporation 20
Panasonic Corporation 24
Koninklijke Philips Electronics N.V. 29
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Germany TV & video market value: $ billion, 2006–10 10
Table 2: Germany TV & video market segmentation I:% share, by value, 2010 11
Table 3: Germany TV & video market segmentation II: % share, by value, 2010 12
Table 4: Sony Corporation: key facts 20
Table 5: Sony Corporation: key financials ($) 22
Table 6: Sony Corporation: key financials (¥) 22
Table 7: Sony Corporation: key financial ratios 22
Table 8: Panasonic Corporation: key facts 24
Table 9: Panasonic Corporation: key financials ($) 27
Table 10: Panasonic Corporation: key financials (¥) 27
Table 11: Panasonic Corporation: key financial ratios 27
Table 12: Koninklijke Philips Electronics N.V.: key facts 29
Table 13: Koninklijke Philips Electronics N.V.: key financials ($) 31
Table 14: Koninklijke Philips Electronics N.V.: key financials (€) 31
Table 15: Koninklijke Philips Electronics N.V.: key financial ratios 31
Table 16: Germany TV & video market value forecast: $ billion, 2010–15 33
Table 17: Germany size of population (million), 2006–10 34
Table 18: Germany gdp (constant 2000 prices, $ billion), 2006–10 34
Table 19: Germany gdp (current prices, $ billion), 2006–10 34
Table 20: Germany inflation, 2006–10 35
Table 21: Germany consumer price index (absolute), 2006–10 35
Table 22: Germany exchange rate, 2006–10 35
LIST OF FIGURES
Figure 1: Germany TV & video market value: $ billion, 2006–10 10
Figure 2: Germany TV & video market segmentation I:% share, by value, 2010 11
Figure 3: Germany TV & video market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the TV & video market in Germany, 2010 13
Figure 5: Drivers of buyer power in the TV & video market in Germany, 2010 15
Figure 6: Drivers of supplier power in the TV & video market in Germany, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the TV & video market in Germany, 2010 17
Figure 8: Factors influencing the threat of substitutes in the TV & video market in Germany, 2010 18
Figure 9: Drivers of degree of rivalry in the TV & video market in Germany, 2010 19
Figure 10: Sony Corporation: revenues & profitability 23
Figure 11: Sony Corporation: assets & liabilities 23
Figure 12: Panasonic Corporation: revenues & profitability 28
Figure 13: Panasonic Corporation: assets & liabilities 28
Figure 14: Koninklijke Philips Electronics N.V.: revenues & profitability 32
Figure 15: Koninklijke Philips Electronics N.V.: assets & liabilities 32
Figure 16: Germany TV & video market value forecast: $ billion, 2010–15 33
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