Vietnam Plastic Card Market Forecast to 2013

Vietnam’s payment card market is relatively small, but one of the most dynamic markets in the world. With continuous rise in young population, technological developments, and emerging trend of e-commerce, Vietnam payment card market, which includes both credit cards and debit cards, has been rapidly growing for the past few years. The cards are increasingly used in the number of shopping malls and various on-line portals that carry luxury or world-class brands of consumer goods. This huge demand for payment cards is providing tremendous growth opportunities for card issuers, suppliers, and manufacturers.

The total number of cards issued in the country nearly doubled during 2008-2010. Debit cards dominate the market, whereas credit cards are relatively new in the market and accounts for less than 1.5% share of the total market of payment cards in the country. Therefore, the market for credit cards remains largely untapped and full of immense opportunities.

As per our report “Vietnam Plastic Card Market Forecast to 2013”, with the growing consumer awareness, there is ample scope for further developments in the Vietnamese payment cards market. The market is expected to grow at CAGR of about 18.5% during 2011-2014.

Our research also indicates that the country is still dominated by cash payments. However, continuous government support and rapidly rising population have significantly contributed in decreasing cash payments in the country and have encouraged people to use non-cash modes of payment.

Besides, our report analyzes the macroeconomic factors and also features future outlook of the payment card industry. It also includes detail analysis of the emerging market trends, current developments, and competitive landscape to enable clients better understand the market situation and its progress in coming years. Most importantly, the report focuses on the technological developments in the payment card market and tries to answer the crucial questions that concern every investor or player looking to enter the market.
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1. Analyst View
2. Macroeconomic Overview
2.1 Economic Growth
2.2 Income Pattern
2.3 Demographic Profile
3. Payment Card Industry Analysis to 2013
3.1 Market Size & Growth
3.2 Market Share
3.3 Debit vs Credit Cards
3.4 Domestic vs International Cards
3.5 Chip vs Magnetic Cards
3.6 Card Supplier & Manufacture
3.7 ATM & POS Terminals
4. Industry Trend Analysis
4.1 Untapped Market
4.2 Government to Push Non-Cash Payments
4.3 Market Consolidation
4.4 Growing Presence of Foreign Banks
4.5 E-Wallet: The Next Big Thing
5. Major Card Issuers
5.1 Vietcombank
5.1.1 Business Description
5.1.2 Recent Developments
5.2 VietinBank
5.2.1 Business Description
5.2.2 Recent Developments
5.3 Asian Commercial Bank
5.3.1 Business Description
5.3.2 Recent Developments
5.4 Techcombank
5.4.1 Business Description
5.4.2 Recent Developments
5.5 DongA Bank
5.5.1 Business Description
5.5.2 Recent Developments
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Figure 2-1: Real GDP Growth (%), 2008-2014
Figure 2-2: Personal Disposable Income (Billion US$), 2008-2014
Figure 2-3: Population (Million), 2008-2014
Figure 2-4: Population Breakup by Age Group (%), 2010
Figure 3-1: Number of Payment Cards (Million), 2008-2014
Figure 3-2: Leading Domestic ATM Card Issuers (%), 2009
Figure 3-3: Leading International Card Issuers (%), 2008
Figure 3-4: Share of Credit & Debit Cards in Total Bank Cards (2010)
Figure 3-5: Share of Domestic & International Cards in Total Bank Cards (2010)
Figure 3-6: Share of VISA Card in International Cards (2008)
Figure 3-7: Share of Chip & Magnetic Cards in Total Bank Cards (2010)
Figure 3-8: Number of ATMs (‘000), 2008-2010
Figure 3-9: Number of POS Terminals (‘000), 2008-2010
Figure 4-1: Potential Number of Bank Accounts (Million), 2011-2014
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